The Secret to an Inclusive Brand that Drives Sales, with Cass R. Cooper

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Creating an inclusive brand isn’t just the “right” thing to do—it’s a smart business move. 

In this episode, I’m joined by Cass Cooper, a professional chaos whisperer and inclusive leadership expert, to explore how inclusivity directly impacts trust and sales. We unpack what it really means to be inclusive beyond the surface-level buzzwords, and how you can show up more intentionally in your brand.

Whether you’re building your biz on the side or full-time, this convo will challenge you to rethink how you lead, show up, and serve.

🔑 Topics We Cover:

• What makes a brand truly inclusive
• The emotional + financial ROI of authenticity
• How Cass side hustles while raising a child and impacting the tech space
• How to start making real changes (not just performative ones)

CHAPTERS 

00:00 – Intro
01:20 – Meet Cass Cooper
03:58 – What is a Professional Chaos Whisperer?
06:14 – Cass’s Journey as a Side Hustler
08:29 – What Inclusivity in Branding Really Means
12:44 – Why DEI Is Not Just a Trend
15:18 – The Trust + Sales Connection
18:30 – Where to Start with Inclusive Leadership
21:00 – Final Thoughts from Cass

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Cass Cooper is a research-driven writer, content creator, and professional chaos whisperer committed to transforming leadership and organizational culture. With over twenty years of experience in sales, organizational development, and leadership, Cass has seen firsthand how sustainable, people-centered practices drive both profitability and long-term success. 

Holding a Bachelor of Arts in Women’s Gender Studies from DePaul University and a Master of Human Relations in Inclusive Leadership from the University of Oklahoma, Cass specializes in translating complex theories into actionable strategies. 

Through interactive workshops, keynotes, and storytelling-driven conversations, Cass equips leaders with the tools to build on their existing strengths and create workplace cultures where every team member moves from mere acceptance to genuine inclusivity.

Connect with Cass:

Website

LinkedIn

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