Sign & Thrive
Welcome to Sign & Thrive: A Podcast for Notaries. Did you know you can build an entire business and additional revenue stream with your Notary commission? The Sign & Thrive podcast helps mobile notaries and loan signing agents serve their customers and build a business that lasts, no matter what the economy is doing. This work matters! Fortunes are transfered, and rights are granted & revoked, with the swipe of our pen and the stamp of our seal. Meet your fellow Notaries Public from around the country who have answered the call to defend integrity AND build a business that they can be proud of, while reclaiming their schedule, and generating unlimited income.
Episodes
What do 33–55 million documents a year have in common? They all need an apostille.
If you're a notary wondering how to grow your income without being chained to your state's borders—this episode is your roadmap.
Bill Soroka is joined by Judi Lawrence, widely known as the Queen of Apostilles, to break down one of the most underutilized (and lucrative) opportunities in the notary profession...
Most notaries know estate planning is important…
But when the moment comes, they freeze.
What do you actually say?
How do you bring it up without sounding awkward… or worse, salesy?
In this episode of the Sign & Thrive Podcast, we’re breaking that down in a practical, real-world way.
Because estate planning isn’t just about documents.
It’s about protecting families.
Avoiding costly probate.
And making ...
Most notaries who want to break into trust and estate work focus on one thing: getting estate planning attorneys to hire them. They send emails. They drop off business cards. They wait for the phone to ring.
What they're missing is the strategy that changes everything — becoming a resource before they ever ask for anything in return.
In this episode, Bill Soroka breaks down the Three-Tier Estate Planning Referral...
I called over 200 notaries listed on my own platform about paid estate signing jobs.
Two called back.
That experience — and the painful decision it led to — is at the heart of this episode.
For years I ran Gotary.com, a premium notary directory I personally built, marketed, and stood behind. I put my name, my face, and my phone number on it because I believed in the professionals listed there. And when hiring parties s...
Most notaries are commissioned…
But very few are truly prepared for the responsibility that comes with the role.
In this episode of the Sign & Thrive Podcast for Notaries, Bill Soroka sits down with Lori Hamm—former notary administrator for the Montana Secretary of State’s office—for a candid conversation about the gap between what notaries are expected to do and how they’re actually trained.
This isn’t a conversat...
I shut down a platform I built to raise the standard of this industry.
Not because it failed… but because I couldn’t stand behind it anymore.
There’s a moment every business owner faces eventually.
When the data doesn’t just disappoint you…
It forces a decision.
In this episode, I’m sharing the real story behind why I made the call to shut down Gotary — a directory I built differently on purpose.
Not faceless....
Most notaries are taught to build their business one review at a time.
Build your Google Business Profile.
Ask every client for five stars.
Stay visible.
And that advice works… to a point.
But if you’ve ever felt like you’re still chasing the next appointment, still wondering where the next opportunity is coming from, there’s a reason.
You’re playing a transaction-based game.
In this episode, Bill Soroka introd...
How long would you keep marketing your notary business with zero response?
Seven days?
Thirty?
Ninety?
In this episode of the Sign & Thrive Podcast for Notaries, Bill Soroka sits down with Victor Diaz of Andre Mobile Notary Service in Houston, Texas to unpack what really happens when you commit to daily prospecting — even when nothing seems to be working.
Victor spent nearly 120 days sending outreach emai...
Most people are watching.
They’re reading, learning, absorbing… but rarely speaking up.
If that sounds like you, you’re not alone—and you’re not doing anything wrong.
In fact, research on online communities shows that nearly 90% of people are “lurkers.” They observe, they learn quietly, and they stay on the sidelines while a small percentage of members drive most of the conversation.
But here’s the question this episode...
If you’re starting a fingerprinting business—or thinking about adding fingerprinting services to your existing business—there’s one thing you need to understand right away:
Getting trained is only half the equation.
The real question is this:
How do you actually get clients?
In this episode of the Sign & Thrive Podcast, Bill Soroka breaks down the daily marketing habits that turn fingerprinting from “just another se...
If you’re ambitious…
If you see opportunity everywhere…
If your brain lights up with new ideas, programs, certifications, and partnerships…
But at the end of the month you’re wondering why revenue didn’t move the way you expected…
This episode is for you.
Today we’re talking about something most notary entrepreneurs are never taught — opportunity cost.
Opportunity cost is the hidden trade-off behind every decision you mak...
Why would someone hire an apostille agent when they could “just send the paperwork themselves”?
That question sits at the heart of this episode.
In this conversation, I sit down with Judi Lawrence — widely known as the “Queen of Apostilles” — to unpack what clients are really paying for when they hire a professional apostille agent.
Most beginners think apostille services are about knowing where to send documents. But ...
If you’re a notary wondering whether there’s a real future beyond loan signings, this episode will challenge how you think about your role, your business model, and the kind of work you want to be doing long-term.
Bill Soroka sits down with Dean Eason-Williams, a North Carolina Notary Public, estate signing specialist, educator, and founder of NotaryCLT Services—the first signing company built exclusively around esta...
Fingerprinting is one of those businesses most people think they understand—until they actually look under the hood.
In this episode, Bill Soroka sits down with Brandon Edwards of Secure Biometrics for a candid, no-fluff conversation about what it really takes to build a fingerprinting business that lasts. Not a side hustle fantasy. Not a quick cash grab. A real, compliant, professional service business that grows al...
If you’ve ever received a call to notarize documents in a hospital, hospice, nursing home, rehab center, or skilled nursing facility and felt that instant pressure, this episode is for you.
Because hospital notary work isn’t “just another appointment.”
It’s some of the most meaningful, high-impact work a notary can do. It can also be one of the highest risk environments in the entire profession, because you’re often d...
In today’s episode, we dig into the three questions that determine the growth, stability, and long-term profitability of every notary business. These questions are simple, but they’re powerful—and most notaries aren’t asking them often enough, or deeply enough, to create the momentum they want.
We break down each one with clear, actionable steps you can implement today:
1. How do I get more customers?
Learn how t...
The Missing Piece of a Complete Estate Plan: How Notaries Are Building Legacy-Focused Businesses
with Bill Soroka and Jon Braddock
Are you a mobile notary public looking for new ways to increase your income, diversify your services, and offer something that truly matters?
In this episode of the Sign & Thrive Podcast for Notaries, host Bill Soroka is joined by Jon Braddock, the CEO of My Life & Wishes and ...
The mobile notary and loan signing industry is filled with opinions, misinformation, and yes, a whole lot of noise. Some say you need certification to succeed. Others say you’re being scammed if you even consider paying for education. So what’s the truth?
I’m here to tell you straight: Certifications are 100% voluntary—but for the right notary, they can be a total game-changer.
In this episode, I pull back the curtain...
Are you a notary who cringes at the idea of networking mixers, small talk, or cold outreach? Same.
I’m Bill Soroka, and in this episode of the Sign & Thrive Podcast, I peel back the curtain on how I built a multiple six-figure notary business—as a hardcore introvert. I’m not the “hide under the table” kind of introvert (okay, sometimes I am), but I am someone who needs a nap and some Golden Girls after too much p...
Are you showing up in local search, or are you invisible online? In this episode of The Sign & Thrive Podcast for Notaries, Bill Soroka breaks down the critical mistakes most notaries make on directory profiles, and how to fix them using today’s SEO and AI-driven search best practices. Whether you’re listed on Google, Yelp, or a notary-specific directory like Gotary.com, these tips will help you attract more cl...
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