Signal: A marketing and advertising podcast
Signal is a marketing and advertising podcast where your host Ben Shepherd every week breaks down 3 important signals impacting the marketing and media world. What is happening? Why is it happening? Why does it matter? And what should marketers do as a result?
Episodes
This week: What’s the outlook for Black Friday? Who are the workers powering the digital platforms we rely on every day? Can digital advertising be fixed? The CDT wants to try.
Links: ABS info - Digital platform workers in Australia | Australian Bureau of Statistics (abs.gov.au)
CDT deck - https://cdt.org/wp-content/uploads/2023/11/Oct-10-WG_-The-Future-of-Online-Advertising.pdf
This week: THE ASTOUNDING PROFITABILITY OF APPLE’S SERVICES DIVISION, THE CHALLENGES FACING BUZZFEED AND DIGITAL CONTENT BRANDS MORE BROADLY, QANTAS BRAND REPUTATION STARTS TO BOUNCE BACK
Signal is hosted by Ben Shepherd
This week: Foxtel makes a statement on the future of TV measurement, Q3 Meta revenues up a staggering 22%, Q3 Google up 11% with YouTube and search both continuing to increase share of investment.
We discuss what it all means for marketers and advertising.
Signal is hosted by Ben Shepherd
Email Ben - ben at benshepherd dot au
This week: OML goes retail media with The Warehouse Group, NBL achieving record crowds as season kicks off, ESPN to enter betting app market mid November
Hosted by Ben Shepherd.
Signal is a weekly podcast featuring news and information on the business of marketing, advertising and media
Signal 09.10 (updated due to upload issue) // Taylor Swift attends football game, breaks ratings record; Sainsburys retail media goes to new level, ABS household spending down
Help Pat Crowley and the Crowley family - donate here: https://gofund.me/37abaab1
Hosted by Ben Shepherd. ben at benshepherd dot AU
Australia advertisement data suggests 95% of featured talent on major locally produced advertisements are white, online retail sales remain flat for another month in Australia, and Google and Amazon in the FTC’s crosshairs as antitrust proceedings kick off. Presented and written by Ben Shepherd. Recorded Sunday 1 October 2023.
Subscribe to the Signal weekly digest on Linkedin.
Links from Episode 7
Feeling Seen USA - https://s...
This week: Does brand reputation really matter? we are about to find out with Qantas; Amazon Prime Video makes their base tier ad supported, making another move to become a proper video ad player; General Mills increases media investment 10% to combat private label gains.
Signal is hosted by Ben Shepherd and recorded in Melbourne, Australia
Email Ben at ben at benshepherd dot au
This week: Amazon wants a 30% cut of BVOD ad revenue in AU, NFL ratings deliver the same audience for more money for broadcasters, and what’s with the mega platforms sudden embrace of media mix modelling?
Hosted by Ben Shepherd and recorded in Melbourne, Australia.
Email Ben Shepherd ben at benshepherd dot au
Sign up to the Signal weekly digest on Linkedin
Signal is hosted by Ben Shepherd
This week: Mortgage interest servicing costs double, a battle is underway for the future of cable sports TV, and Temu has suddenly become massive in Australia and if you're in retail this will impact you.
Subscribe to the Signal newsletter on Linkedin. And email Ben with any questions or suggestions ben at benshepherd dot au
This week: Scentre Group results show physical retail may be the most efficient CAC channel, YouTube goes all in on marking its own homework, the cost of living in Australia continues to sting in non-discretionary categories.
Join the newsletter on Linkedin. And email us with feedback ben@benshepherd.au
In this weeks episode, Ben looks at the reporting results for Ooh Media (OML), Adore Beauty (ABY) and Southern Cross Austereo (SXL) and tries to workout what they mean and where they're heading.
Podcast shout out
The Town - The Ringer + Puck
Unmade - Unmade media
Sharp Tech - Andrew Sharp and Ben Thompson
Recode Media - Vox and Record
The Marchand & Ourand Podcast - NY Post
Welcome to EP1 of Signal.
Signal is a marketing and advertising podcast where I will explore 3 interesting developments related to marketing and brands every week.
What they are, what they mean, why they’re important and what opportunities they create
The aim is to keep it punchy - 15 mins, once a week.
My name is Ben Shepherd, I work in marketing and advertising in Australia. I’ve been in the industry for almost 2 decades. And I w...
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