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May 1, 2025 63 mins

In Episode 292, the hosts turn to a question from the Signal to Noise Discord community and take a trip to Signal to Noise University, where professor Sean treats Andy and the listeners to Marketing 101 with a look at how to make yourself indispensable to clients. This episode is sponsored by Allen & Heath and RCF.

Whether you’re a small to medium-sized sound provider looking for new business, a freelancer seeking for work from one of those providers, or you’re doing (or trying to do) weddings, corporate events, and concerts — or a mix of all those and more — Sean provides some great advice based on his experience in building his own successful sound company.

Episode Links:
Audio Engineers Northwest
Episode 292 Transcript

Connect with the community on the Signal To Noise Facebook Group and Discord Server. Both are spaces for listeners to create to generate conversations around the people and topics covered in the podcast — we want your questions and comments!

Also please check out and support The Roadie Clinic, Their mission is simple. “We exist to empower & heal roadies and their families by providing resources & services tailored to the struggles of the touring lifestyle.”

The Signal To Noise Podcast on ProSoundWeb is co-hosted by pro audio veterans Andy Leviss and Sean Walker.

Want to be a part of the show? If you have a quick tip to share, or a question for the hosts, past or future guests, or listeners at home, we’d love to include it in a future episode. You can send it to us one of two ways:

1) If you want to send it in as text and have us read it, or record your own short audio file, send it to signal2noise@prosoundweb.com with the subject “Tips” or “Questions”

2) If you want a quick easy way to do a short (90s or less) audio recording, go to https://www.speakpipe.com/S2N and leave us a voicemail there 

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