Summary
In this episode of the Silver and Black Radio podcast, host Raider Wil interviews Anthony Marujo, the owner of Dark Shield Apparel. They discuss the journey of starting a unique jersey business, the creative process behind designing custom jerseys, and the importance of community support within Raider Nation. Anthony shares insights on building a brand with transparency, the challenges of entrepreneurship, and his passion for providing quality products to fans. The conversation also touches on the current state of Raiders football and the deep connection fans have with the team.
Takeaways
Anthony Marujo started Dark Shield Apparel to create unique jerseys for Raider fans.
The business began as an idea years ago and launched recently with strong community support.
Anthony operates the business from home and engages with customers through TikTok and Whatnot.
Customization is a key aspect of the jerseys, allowing fans to express their individuality.
The creative process involves collaboration with customers to bring their jersey visions to life.
Transparency and customer trust are central to Anthony's business model.
Raider Nation is a supportive community that values quality and authenticity.
Anthony aims to grow the brand by adding new products like t-shirts and hats.
The success of Dark Shield Apparel has been fueled by social media engagement and word-of-mouth.
Anthony emphasizes the importance of being present and accessible to customers.
Chapters
00:00 Introduction to Dark Shield Apparel
01:21 The Birth of a Jersey Business
02:27 From Home to Shop: The Journey
03:42 Creating Unique Jerseys
06:13 The Creative Process Behind Custom Jerseys
10:03 The Meaning Behind Dark Shield Apparel
11:27 Raider Nation: A Global Community
12:12 Inspiration and Creative Sparks
14:43 Building a Brand with Transparency
18:19 Supporting the Raider Community
20:39 The Swagger of Wearing Dark Shield Jerseys
23:01 Raider Nation: A Community of Passion
26:09 The Struggles of the Current Season
28:16 Growing Up Raider: A Lifelong Commitment
30:10 The Business of Raider Nation
35:00 Harnessing Social Media for Growth
40:25 Building Trust Through Quality
46:20 Expanding the Dark Shield Apparel Brand
Contact us
Youtube https://www.youtube.com/channel/UCsSIpLR0A67OtmJXjyyZ7Cg
Facebook https://www.facebook.com/TheSilverandBlackRadioPodcast
Instagram https://www.instagram.com/silverandblackradiopodcast/
Twitter https://twitter.com/SBWCPODCAST
AT https://www.speakpipe.com/SilverandBlackRadioPodcast
or call at 970-628-0837
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The Brothers Ortiz
The Brothers Ortiz is the story of two brothers–both successful, but in very different ways. Gabe Ortiz becomes a third-highest ranking officer in all of Texas while his younger brother Larry climbs the ranks in Puro Tango Blast, a notorious Texas Prison gang. Gabe doesn’t know all the details of his brother’s nefarious dealings, and he’s made a point not to ask, to protect their relationship. But when Larry is murdered during a home invasion in a rented beach house, Gabe has no choice but to look into what happened that night. To solve Larry’s murder, Gabe, and the whole Ortiz family, must ask each other tough questions.