The UnNoticed Entrepreneur
Business marketing for entrepreneurs. I talk with entrepreneurs and experts about how to build a brand and generate more leads. My name is Jim James. I've built my own companies on 3 continents since 1995 (that's right pre-internet), including a multi office public relations agency. On the show I aim to bring you tools and tactics that you can put into practice on the same day. I also publish a magazine and newsletter. Please visit and sign up to stay up to date: https://www.theunnoticedentrepreneur.com
Episodes
Jennifer Johnson transformed her childhood thrift shopping experiences into True Fashionistas, a thriving consignment business that uniquely combines luxury and mid-market merchandise with furniture and home decor in a single location. After overcoming a business partner's betrayal, she expanded to a 13,000 square foot store with 50 employees while building a personal brand as an author and coach.
...
It all started with a wait in line for a pee.
That got fellow Bristol students Amber Probyn and co-founder Hazel McShane thinking; "There has be equality for women at events." The first urinals were introduced for men in 1866!
Amber and Hazel have successfully launched Peequal, the UK's first squat-and-go women's urinal. These are designed to be 2.7 times faster than traditional portable...
Charlie Taylor shares the story of KASK Wines, a Bristol wine bar focused on natural, organic wines that emerged from his own allergic reactions to commercial alcohol products containing numerous toxins.
• Walking away from a corporate career in Dubai to pursue entrepreneurial dreams
• The shock of learning that commercial wines can contain 60-70 different toxins
• Pivoting during COVID loc...
How did an unnoticed and under-appreciated magazine editor in Wales overcome the challenges of building a multi million pound content agency serving major shopping centres across the UK?
In this episode:
- How Charlotte Laing transitioned from a freelancer to leading a team of over 50 people.
- The importance of storytelling in marketing and how to create engaging content that resonates with audiences.
- Strateg...
In this episode, I share what I’ve been up to lately, including launching my new website and magazine for The Unnoticed Entrepreneur.
I talk about how you can now read articles, listen to podcast episodes, and even interact with my digital twin to ask questions.
I’ve also updated my YouTube channel to make it more focused.
I announce a special series of interviews with entrepreneurs from the NatWest Acceler...
Think your business data is under control? Think again. In this eye-opening episode, Jim James talks with Paul Graeve, founder of The Data Group and author of Data Driven Leader, about why owning and mastering your data might be the biggest business edge you're overlooking.
Paul reveals:
- The mindset shift every entrepreneur needs to treat data like gold.
- The hidden costs of siloed data across tools li...
What if your product idea is already doomed—before you even build it?
In this powerful episode of The UnNoticed Entrepreneur, Jim James speaks with David Hirschfeld, founder of Launch 1st, who shares a radically effective strategy for launching startups without wasting time or money.
Key Takeaways:
The dangerous "black robe" mindset that leads founders to build blindly (...
Keren’s mantra? “How can I let this be easy?” — a question that could change your entire entrepreneurial journey.
Austin Texas based Keren is bestselling author of GILDED: Break Free From the Cage of Ambition, Perfectionism, and the Relentless Pursuit of More.
In this episode, performance coach Keren Eldad joins Jim James to expose the mindset traps that high-achieving entrepreneurs fall into — like building...
In this powerful episode, Reed Hansen, founder of Market Surge, reveals how entrepreneurs can revolutionize their customer communication using AI — across email, SMS, voice, and more — all through a simple, unified dashboard.
Discover how to:
✅ Build custom AI agents that sound human — and sell like pros (06:38)
✅ Never miss a call again with AI-powered voice response (17:35)
✅ Set up...
Sisters Chloe and Olivia Ferro, co-founders of SheMed, discuss how they're revolutionising women's healthcare through their GLP-1 weight loss programme. This Gen Z entrepreneurial duo identified a critical gap in female-focused healthcare research and created a comprehensive solution that goes beyond medication to include personalised support. Their approach combines medical expertise with effecti...
Juho Makkonen, founder of ShareTribe, reveals how entrepreneurs can launch marketplace businesses without technical expertise. Since 2011, ShareTribe has enabled over 1,400 marketplaces worldwide with their no-code platform.
Key discussion points:
- Building two-sided marketplaces without coding skills (00:45)
- Solving the chicken-and-egg problem in marketplaces (04:54)
- Why freemium models can inhibit marketpl...
"Sabir was an early employee in Vayner Media and helped start our e-commerce division." says Gary Vaynerchuk.
Neil Patel, FOUNDER @ NEIL PATEL DIGITAL, says "Sabir takes a very long term approach to marketing, which is refreshing.
Sabir Semerkant, the growth expert that Shark Tank investors turn to for scaling e-commerce brands came on the show to explain how he turns promising ecom brands int...
Introducing the Digital Twin for Enhanced Podcast Accessibility
In this episode, the host shares an update on the podcast's recent improvements, notably the adoption of a digital twin from Delphi. This tool indexes the podcast's 800+ episodes, coaching materials, books, and course content, making it easier for listeners to access information. Users can interact with the digital twin via a...
David "Ledge" Ledgerwood, co-founder of Listen Network, reveals how his company helps podcasters demonstrate ROI to sponsors by delivering targeted downloads from specific demographic profiles.
Unlike traditional podcast promotion methods, Listen Network leverages LinkedIn and other platforms' detailed user data to ensure content reaches the ideal customer profile.
This innovative approach b...
Emily King is connecting overwhelmed professionals with high-calibre family "fixers."
She and her business partner met at a software company, and set up FAYE (Family Assistant YayEe).
At first, she found the families and the fixers, whom they call advisors.
With some revenue, she then went out to raise venture fund capital.
Jim and Emily talk about the dual m...
There is a simple formula for creating webinars which generate 6 figure sales. Alex Veng, founder of the Fearless Webinar Academy, shares that formula.
Alex is the webinar master at one of the largest learning management platforms in the world, and has set up a consultancy sharing what he's learnt. We were worried that he may get into trouble for talking to us, but actually he said that the company en...
In this eye-opening episode, Jim James speaks with Blendi Muriqi, founder of Delegate.co, about how virtual assistants from the Philippines can transform entrepreneurial growth. Blendi reveals how his company matches businesses with top 1% talent, delivering 60-70% payroll savings while handling recruitment, HR, and continuity challenges. He shares insights on building a distinctive brand through bold colou...
In this illuminating episode, Jim James interviews Steve Rawling, creator of the Storyteller Tactics card deck, on powerful storytelling techniques for entrepreneurs. Steve shares how he successfully raised over £100,000 on Kickstarter in just 147 minutes using strategic storytelling. Drawing from his 20-year BBC journalism career, Steve reveals practical frameworks that help entrepreneurs craft compelling ...
From pivoting your business model based on customer feedback to creating content that establishes thought leadership, Ed Johnson's entrepreneurial journey offers valuable insights for scaling and selling a business. His approach to intentional exit planning through professional M&A advisors demonstrates the importance of knowing when to move on. Now applying these lessons to his new venture, uRouti...
In this insightful episode, Doug C. Brown, CEO of C.O. Sales Strategies, reveals how entrepreneurs can achieve predictable sales growth through strategic prospecting and metrics-driven approach. Brown shares his remarkable success story from the telecommunications industry, where he generated 62 incoming calls daily and outperformed entire sales teams. He introduces a comprehensive mathematical formula for ...
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