#81 Richard Few - Why Sales Has a Bad Reputation (And How to Fix It)

In this episode, Simon Cockram is joined by Richard Few, founder of Sales Geek, for an honest and insightful conversation about the world of sales—why it’s misunderstood, and how we can change that. Richard shares his personal journey from leading a global sales team in a billion-pound company to walking away from it all in search of meaning, time with his family, and a more impactful life. He opens up about the emotional and practical challenges of leaving a high-paying corporate role, and how he turned a bold idea into a multi-million-pound business helping small companies grow.

They dive deep into why sales has such a bad reputation, breaking down the psychology behind it and how outdated views have shaped how people feel about “selling.” Richard explains how Sales Geek is on a mission to shift that perception—by making sales more human, ethical, and accessible.

The episode also covers practical insights on sales techniques, training, and what small businesses often get wrong when trying to scale. Richard offers valuable lessons for anyone looking to improve their sales approach, build confidence, or simply understand the value of good communication in business.

Whether you're a founder, a frustrated sales professional, or someone considering a career pivot, this episode is packed with wisdom, humour, and straight-talking advice from someone who’s lived it.

Don’t forget to like, subscribe, and share if this conversation helped shift your view of sales.