The best SEO podcast for entrepreneurs and creative small business owners who want to build a better website to grow their business! ✨This SEO-focused podcast combines brand strategies mixed with fresh ideas for websites, digital marketing, and customer experience. ✨WHY SEO? ✨SEO is important because it can help a business be found by people searching for what they sell. In 2025, SEO for LLMs and AI-powered search engines will grow in importance. But don't feel overwhelmed: SEO can be simple and elevate your websites visibility with small changes over time. ✨Listen to this podcast every week to learn how you can make your website rank higher without spending thousands of dollars per month!
Join PPC Pro Austin Becker and me in this episode of The Simple and Smart SEO Show.
We’re diving into strategic blogging, PPC attribution, and the underrated power of Pinterest — a must-listen for creative entrepreneurs, Shopify sellers, and busy business owners who want to grow without burnout.
Here’s what you’ll learn:
In this episode of The Simple and Smart SEO Show, we’re diving into real-world e-commerce strategies to compete with platforms like Amazon, Walmart, and Etsy — without relying solely on Google.
If you’re a Shopify seller or creative entrepreneur, this episode is a must-listen for understanding ad budgets, search impression share, and seasonal sales cycles that actually scale your business sustainably.
Here’s what you’ll learn:
In this episode of the Simple and Smart SEO Show, Crystal Waddell sits down with e-commerce marketing expert Austin Becker (Part 1 of 3).
We talk about the evolution of Austin’s career, from selling quirky side-hustle products to founding a thriving e-commerce digital marketing agency.
You’ll learn actionable insights on Google Shopping, product feed optimization, Amazon's advertising dominance, the power of Schema for Shopify ...
In part 3 of my interview with Andrew Ansley, we unpack the evolution of SEO from pre-2022 tactics to today's entity-driven, user-focused strategies.
Learn why stuffing keywords is dead, how RankBrain and BERT changed the game, and why helpful, structured content (plus user metrics) is the new key to ranking.
Andrew also demystifies topical authority, shares how to recover if your site’s in the “loser’s bracket,” and offers ac...
In this episode of The Simple and Smart SEO Show, Crystal Waddell sits down with AI and SEO expert Andrew Ansley to discuss the intersection of artificial intelligence, SEO strategies, entrepreneurship, and modern parenting.
Here’s what you’ll learn:
In this conversation on AI-powered SEO workflows, Andrew Ansley joins The Simple and Smart SEO Show to share how smart marketers are using tools like Claude, ChatGPT, and automation platforms to save time and scale without hiring.
From building SOPs in under an hour to organizing AI projects for sharper output, Andrew reveals how today’s marketers can combine soft skills with machine intelligence to stay competitive—without burning ...
In Part 2 of our conversation about Local SEO, Darren Shaw of Whitespark returns to The Simple and Smart SEO Show to break down advanced Google Business Profile (GBP) strategies that actually move the needle.
From the controversial truth about citation consistency to actionable tactics for leveraging Google reviews and optimizing your GBP for maximum visibility, Darren shares insider tips you won’t find in a typical SEO blog post.
...
In this value-packed episode of the Simple and Smart SEO Show, host 💁♀️ Crystal Waddell sits down with local SEO legend Darren Shaw of 🏢 Whitespark.
Discover why your website is the #1 data source for your Google Business Profile, how to optimize for the local 3-pack 📍, and what SEO myths to stop believing 🚫.
Whether you’re a home-based biz, a service provider, or an online shop, these actionable insights will help your brand ...
In this week's episode of the Simple and Smart SEO Show, Crystal Waddell sits down with Shreya LaCock from SEO for Hire to pull back the curtain on SEO careers, personal branding, and the future of hiring in a world powered by AI! 🚀
Together, they explore the different roles inside an SEO agency 🏢, the green flags to look for when hiring SEO help ✅, and why personal branding is no longer optional if you want to thrive.
They a...
Shreya LaCock, marketing specialist at SEO For Hire, shares the inside world of SEO recruitment and agency hiring.
From spotting green flags in potential SEO agencies to navigating gender gaps in job applications, Shreya brings both personal experience and professional wisdom. Y
ou’ll also hear what makes an onboarding process successful, the overlooked “honeymoon phase” of hiring, and how to make sure you’re building the right team...
In this can't-miss episode of the Simple and Smart SEO Show, Crystal Waddell reconnects with digital strategist and SEO pro Favour Obasi-ike.
Whether you're podcasting on Wix, exploring RSS feeds, or wondering how to rank better using voice search, this episode is full of insights you can apply today to stay ahead tomorrow.
🔑 Key Takeaways:
This episode is a full-circle moment!
Crystal reconnects with the person who first planted the seed that SEO could actually drive traffic—without the middleman of social media.
Meet Favour Obasi-ike: a podcasting pioneer, SEO strategist, and founder of We Don’t Play Podcast.
Together, Crystal and Favour take a nostalgic ride through their Clubhouse days, unpack the magic of Pinterest SEO, explore the future of RSS feeds, and share ...
In this insightful and refreshingly practical episode of the Simple and Smart SEO Show, Crystal sits down with Alyssa Corso—SEO strategist and healthcare content pro—to talk all things content refresh.
Alyssa breaks down her favorite ways to optimize existing content without burning it all down.
Whether you're running a blog in a Your Money or Your Life (YMYL) niche or just wondering if updating the year in your title is enough...
In this episode of the Simple and Smart SEO Show, Crystal Waddell chats with SEO consultant and BrightonSEO speaker Alyssa Corso about a topic every content creator should understand—SEO content decay.
Alyssa shares how content naturally loses visibility over time and outlines a strategic process for updating content to improve performance and generate real business results.
From identifying "money keywords" to understandi...
In this jam-packed Part 2 episode, I continue my insightful chat with David Green, founder of Devslove.com.
We dive deep into Google Ads, strategic ad spend, and the realities of running paid campaigns for small businesses.
David shares expert insights on choosing the right platform, retargeting strategies, and why SEO and AI-driven search are shaping the future of digital marketing.
Plus, we discuss pricing, profitability, and set...
In this episode of The Simple and Smart SEO Show, I'm sitting down with David Green, founder of Devs Love, to talk about the major shifts happening in digital marketing!
Fresh after BrightonSEO, David shared insights from his strategic planning retreat, where AI disruption was front and center.
We discuss how AI levels the playing field for small agencies, the shift in Google Search, and why omni-channel marketing is no longer...
Welcome back to another Follow Through Friday on the Simple and Smart SEO Show! 🚀
If you caught my conversation with Katie Stone, SEO lead at Lead Hub, you know we went deep on local SEO, Google Search Console Insights, and keyword strategy.
(Missed it? No worries! Listen Here!)
Ready to make your SEO work for you?
👇🏽 Let’s dive in. 👇🏽
💎 Key Takeaways:
1️⃣ Google Search Console = Your SEO Goldmine
🔍 Google Search Console (GSC) i...
In this special solo episode of The Simple and Smart SEO Show, host Crystal Waddell reflects on her conversation with branding expert Mordy Oberstein.
She shares key insights on defining your brand identity, optimizing SEO for conversions, and making smart business decisions that foster growth.
Crystal also provides real-world examples of how she applied these lessons to her e-commerce business, proving that when branding and SEO w...
In this guest-hosted episode of The Simple and Smart SEO Show, Celeste Gonzalez (Director of Roo Labs at Rickety Roo) and Melissa Popp (Content Strategy Director at Rickety Roo) dive deep into local SEO strategies.
They explore the power of problem-solving content for small businesses and how local companies can stand out against larger competitors. The discussion covers how to identify local pain points, create community-driven co...
In this episode of The Simple and Smart SEO Show, host Crystal Waddell sits down with Katie Stone, SEO Lead at LeadHub, to discuss local SEO strategies, keyword research, and essential SEO tools.
Katie shares her insights from Brighton SEO, her journey in the industry, and practical tips for leveraging Google Search Console, Screaming Frog, and keyword gap analysis to gain a competitive edge.
Key Takeaways:
United States of Kennedy is a podcast about our cultural fascination with the Kennedy dynasty. Every week, hosts Lyra Smith and George Civeris go into one aspect of the Kennedy story.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy And Charlamagne Tha God!
The latest news in 4 minutes updated every hour, every day.