The Simple and Smart SEO Show

The Simple and Smart SEO Show

Hey, we are Crystal and Brittany (or B & C)! We know SEO can be a complicated thing to learn about but it doesn't have to be!A LITTLE BACKGROUND:•Brittany and Crystal met in 2018 when they were both learning about copywriting and marketing•They bonded over their shared love of helping others and their willingness to learn•They are grateful for the conversations they've been able to have that have helped them both grow their businesses.WHY SEO?•SEO is important because it can help a business be found by people searching for what they sell•SEO is simple and can be done with small changes•The best way to answer SEO questions is to think about what questions people are Googling - and answer that! Listen to this podcast and learn how you can make your website rank higher for FREE! ➡️Ask us a question here: https://galas.fm/p/the_simple_and_s

Episodes

February 1, 2023 42 min

Today we are talking common SEO audit issues we've seen!

Welcome to the Simple & Smart SEO Show!
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1. Common SEO Audit issues:

  • Broken Links
  • Meta Description errors
  • Low Word Count
  • 404 pages
  • Multiple or missing H1
  • 2. How they happen?

  • Broken Links: when a user clicks on an online link that doesn't go anywhere.
  • Meta Description: missing descriptions, duplicated ones or too long/short.
  • Not having enough words on t...
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    Today we are talking Google Business Profiles: How they work and why you should have one!

    Welcome to the Simple & Smart SEO Show!
    Share us with a friend!

  • Apply for a $99 SEO Site Audit!
  • Leave a text or voice note

  • 1. Easy wins with Google Business Profile:

  • Embedding a Google Map on one's contact page is recommended to make it easier for customers to find their location.
  •  Double check all information is up-to-date including prices a...
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    Today we are talking SEO for blogging & SOPs (Standard Operating Procedures) for a smooth blog workflow w/ Dolly Delong, brand photographer & systems educator!

    Welcome to the Simple & Smart SEO Show!
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  • Apply for a $99 SEO Site Audit!
  • Leave a text or voice note
  • Dolly DeLong is a branding photographer & systems and workflow educator based in Nashville, Tennessee who helps business owners create their ...

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    Today we are talking content planning for 2023. Grab Crystal's free  content planning and task template.

    It's a marketing calendar template in excel (Google Sheets) that's yours free as a listener of the podcast.

    Happy New Year! Make it your own and get productive!

    Welcome to the Simple and Smart SEO Show!
    Share us with a friend!

  • Apply for a $99 SEO Site Audit!
  • Leave a text or voice note
  •  
    1. How this conversation started: 

  • Cr...
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    Crystal & B shared their favorite 2022 episodes!
    Remember to: Leave a text or voice note.

    1. Ep 17: Optimize Your Website for Search Engines [Listen to a Live SEO Audit] (B's favorite)

  • B felt vulnerable but she's since learned the episode helped people understand SEO!
  • 2. Ep13: Is SEO dying? Should you switch to paid ads? With ads expert Ashleigh Chanél (Crystal's fave)

  • Ashleigh Chanel talked about how ROI isn't alway...
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    We are talking to  Stephanie Long all about using the SEO tool ScreamingFrog to audit the image sizes on your site!

    This is a doozy! Catch the YouTube video here!

    Stephanie Long has been doing SEO for 10 years. She began her own firm SMM SEO Agency, and specializes in helping tech companies.

    Welcome to the Simple and Smart SEO Show!
    Share us with a friend!

  • Apply for a $99 SEO Site Audit!
  • Leave a text or voice note.
  • Watch the episode on Yo...

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    We are talking to  Sunny Logsdon all about using prelaunch strategies aligned with an SEO strategy!

    Sunny works with small business owners who don't have a background in marketing, but need help creating a strategic plan.

    Welcome to the Simple and Smart SEO Show!
    Share us with a friend!

  • Apply for a $99 SEO Site Audit!
  • Leave a text or voice note.
  • 1. SEO and Marketing should align with your customer's journey.

  • The customer journey i...
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    Welcome to the Simple and Smart SEO Show!
    Share us with a friend!

  • Apply for a $99 SEO Site Audit!
  • Leave a text or voice note.
  • We are talking to  Salina Yeung all about using LinkedIn to complement your SEO Strategy. Salina is a current Linkedin business strategist and coach who has worked with Fortune 500 companies, helping them use LinkedIn for marketing and sales.

    Find out more at theinacadamy.com.

    1. Salina is a former LinkedIn employ...

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    >> Grab your free ticket to Brenna's Behind the Launch event happening January 23-27!

    We are talking to  Brenna McGowan all about using prelaunch strategies aligned with an SEO strategy!

    Brenna is a copywriter, launch strategist, and pre-launch expert who helps business owners communicate the value of their products and services.

    Welcome to the Simple and Smart SEO Show!
    Share us with a friend!

  • Apply for a $99 SEO Site Audit!
  • L...
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    What's in our 28th Episode? We are talking to  Dahlia Orth all about creating systems in Honeybook to support your SEO strategy!

    Welcome to the Simple and Smart SEO Show!
    Share us with a friend!

  • Apply for a $99 SEO Site Audit!
  • Leave a text or voice note.

  • 1.  Dahlia is a System Strategist & Honeybook Pro who can help you streamline your business processes.

  • Dahlia offers a guide on her website to help you get started with HoneyBook...
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    We've been teasing it, but here's an actual full length episode of our brand new, private podcast: SEO Shorts 🩳!

    Ever wonder what the pros use for keyword research?

    We’re answering this burning question today!

    Chrome extensions we mentioned:

    Ubersuggest

    Keywords Everywhere

    Keyword Surfer

    ^^ not affiliate links! Just links to make finding our favorite tools super easy.

    Tell us about your favorite SEO tool or let us know whic...

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    What's in our 26th Episode? We are sharing a Black Friday Promotion that you don't want to miss - from Crystal's favorite SEO tool, Surfer SEO!

    Want to watch us use Surfer SEO in this episode?
    Watch the YouTube Video!!!

    Welcome to the Simple and Smart SEO Show!
    👉🏽 Share us with a friend!

  • Apply for your own $99 SEO Site Audit!
  • Leave a text or voice note here.
  • 1.  Surfer SEO is a tool that helps you rank higher ...

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    What's in our 25th Episode? Alisa Meredith is a Senior Product Marketing Manager at Semrush.  Today she is sharing about their SEO products Surround Sound.

    Welcome to the Simple and Smart SEO Show!
    👉🏽 Share us with a friend!

  • Apply for your own $99 SEO Site Audit!
  • Leave a text or voice note.

  • 1.  Surround Sound is an SEO tool that helps with outreach.

  • Surround Sound SEO is different from traditional SEO because the goal...
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    Welcome to the Simple and Smart SEO Show!
    👉🏽 Share us with a friend!

  • Apply for your own $99 SEO Site Audit!
  • Leave a text or voice note here.
  • What's in our 24th Episode with Public Speaking Expert and Coach Laurie-Ann Murabito?

    1. SEO is important for everyone, not just big companies.

  • Get permission to reuse content by getting testimonials from those you speak with or for, which also helps with SEO strategy.
  • Repurposin...
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    Welcome to the Simple and Smart SEO Show!
    👉🏽 Share us with a friend!

  • Apply for your own $99 SEO Site Audit!
  • Leave a text or voice note here.
  • What's in our 23rd Episode with SEO expert & consultant Stephanie Long, part 2?

    Our Takeaways:

    1. Use Screaming Frog and Google's Page Speed Tool to optimize images and improve page speed.

  • Use Screaming Frog to optimize images for alt text and size.
  • Site structure should be...
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    Welcome to the Simple and Smart SEO Show!
    👉🏽 Share us with a friend!

  • Apply for your own $99 SEO Site Audit!
  • Leave a text or voice note here.
  • What's in our 22nd episode? We are celebrating 3,500+ downloads!!!

    Part 1 With SEO Expert Stephanie Long

    1. Stephanie Long has been working in SEO for 10 years and started her own SEO agency after being laid off due to Covid.

  • One of Stephanie's top tips: Heat maps are a va...
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    Welcome to the Simple & Smart SEO Show!
    👉🏽 Share us with a friend!

  • Apply for your own $99 SEO Site Audit!
  • Leave us a message
  • Meet: Leah Bryant!
    She's the founder of Leah Bryant Co., an all-woman podcast production boutique agency that helps coaches & course creators launch & manage their podcasts.

    Takeaways:
    Workflows are important in podcasting in order to make the process less stressful.

  • Key templates to u...
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    Welcome to the Simple and Smart SEO Show!
    👉🏽 Share us with a friend!

  • Apply for your own $99 SEO Site Audit!
  • Leave a text or voice note here.
  • What's in our 20th episode? Our Part 2 Takeaways: 

    It would be helpful to have a virtual assistant who already has a head start and understands SEO so that they can just run with it and own that.

  • Emily teaches her students to optimize existing content before creating new content.
  • ...
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    Welcome to the Simple and Smart SEO Show!
    👉🏽 Share us with a friend!

  • Apply for your own $99 SEO Site Audit!
  • Leave a text or voice note here.
  • What's in our 18th episode?

    Today we're talking hiring a "Unicorn" SEO assistant (not your average VA!)

    Our Part 1 Takeaways: 

    Business owners should give Virtual Assistants tasks that are measurable. 

  • Tasks that VAs can help with include scheduling social media posts, ...
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    Welcome to the Simple and Smart SEO Show!
    👉🏽 Share this with a friend!

  • Apply for your own $99 SEO Site Audit!
  • Leave a text or voice note here.
  • Today we're talking about the Google Helpful Content Update and what it means for content.

    Here's the top takeaways:

  • Google released an update called the helpful content update which could impact your website's search engine ranking.
  • Helpful content is defined as content...
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