SIMPLE brand With Matt Lyles

SIMPLE brand With Matt Lyles

Do you ever wonder why the top brands are winning? It’s because they provide customers with the one thing that most brands aren’t - simplicity. How can you learn from them and create the same experiences on a smaller budget? The SIMPLE brand podcast will help.Join Matt Lyles, and his guests, as they share tactics, tips and strategies to help your business brand out from the crowd. You’ll learn how to create simple experiences for your customers and your team members through marketing, branding, content, social media, customer experience, leadership, organizational culture, productivity and so much more! Your customers live in a complicated world. Let’s make it SIMPLE. Guests include: Andrew Davis, David Burkus, Dee Ann Turner, Grant Baldwin, Heather Heuman, Melanie Deziel, Ray Edwards, Roger Dooley, Stacey Hanke and many others.

Episodes

June 18, 2021 57 min

I’ve really enjoyed meeting with and talking with all of my guests on the SIMPLE brand podcast.


But I can truly say - without a doubt - that I love this week’s guests more than any other.


In honor of Fathers Day coming this weekend, I recorded a special Fathers Day interview with my sons - Allen and Thomas.


Children can have a pretty different perspective on the world than we have, and it can be insightful to hear their perspective. 


I...

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In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Steven Van Belleghem about his latest book: The Offer You Can't Refuse!

I keep having a recurring conversation with a number of business leaders. And it's a pretty disappointing conversation to them.

We’ll talk about their business, how it’s positioned, and what attributes they’ve defined that help it stand out. 

When they talk about how they’re dif...

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In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Carla Johnson about her latest book, RE:Think Innovation!

I preach “Innovating to stay ahead” as one of the key behaviors that creates simple experiences. But there’s a challenge with innovation.

People make innovation much harder than it has to be. They think innovation is confusing, complicated, intimidating, complex. They think you need a special degree...

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In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Joe Pulizzi about his latest book, Content Inc!

In 2021 it’s hard to create and run a successful business without content. And if you do content right, it’ll help you build a loyal audience of customers. But it’s not easy to figure out HOW to do content right. What do you create? Who should you create it for? Where should you distribute it? One or two pla...

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In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Stephanie Stuckey, CEO of Stuckey's Corporation. 

If you’re my age, or even older, you likely remember the roadside retail brand - Stuckey’s. At one time it was the main roadside convenience store chain along much of the U.S. highways. If you were on a family road trip, you knew that was the place where you could stop and get a consistent experience, ...

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In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Scott Miller about his latest book, Marketing Mess to Brand Success!

 

If you’ve listened to the SIMPLE brand podcast enough then you know that most of the guests I bring on teach about marketing,  leadership or other business functions and will tell you, “Here’s how I became successful. Here’s how you do it.” And those stories ARE great. And they ARE insi...

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When you think about it, most every business started small. And they usually started with one person, two or three if they were lucky. And that business owner had to wear a number of hats. They had to figure out how to work on the business at the same time that they were working in the business.  

And that business owner has to learn a lot of lessons as that business grows. Lessons around providing the customer experience, lessons a...

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In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Nick Westergaard about his latest book, Brand Now: How to Stand Out In a Crowded, Distracted World!

With the world evolving at a rapid pace, with the increase in digital media, it's harder than ever for businesses to be heard. If you think about how much you get overwhelmed by message clutter, your customers are getting overwhelmed just as much - mayb...

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March 15, 2021 48 min
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March 1, 2021 62 min
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December 7, 2020 48 min
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In this episode, Matt talks with Scott Miller, author of Management Mess to Leadership Success and host of FranklinCovey On Leadership With Scott Miller podcast.

Most people who teach about leadership will tell you, “Here’s how I became successful. Here’s how you do it.” Rarely will you find someone who’s vulnerable enough to say, “Well - I made some mistakes. Do NOT do what I did.”

And that’s why this week’s guest stands out among m...

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November 17, 2020 31 min

In this episode, Matt talks with Ray Edwards, author of How to Write Copy That Sells and host of The Ray Edwards Show.

Ray is a Communications Strategist, Copywriter, Author, Speaker, and host of one the top iTunes Business Podcasts - The Ray Edwards Show. He’s worked with a number of Fortune 500 companies and some of the most powerful names in leadership and business like Tony Robbins, Michael Hyatt, Amy Porterfield and many more. ...

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