SIMPLE brand With Matt Lyles

SIMPLE brand With Matt Lyles

Do you ever wonder why the top brands are winning? It’s because they provide customers with the one thing that most brands aren’t - simplicity. How can you learn from them and create the same experiences on a smaller budget? The SIMPLE brand podcast will help.Join Matt Lyles, and his guests, as they share tactics, tips and strategies to help your business brand out from the crowd. You’ll learn how to create simple experiences for your customers and your team members through marketing, branding, content, social media, customer experience, leadership, organizational culture, productivity and so much more! Your customers live in a complicated world. Let’s make it SIMPLE. Guests include: Andrew Davis, David Burkus, Dee Ann Turner, Grant Baldwin, Heather Heuman, Melanie Deziel, Ray Edwards, Roger Dooley, Stacey Hanke and many others.

Episodes

June 29, 2022 60 min

In this week’s episode of the SIMPLE brand podcast, I talk with Tamsen Webster, author of Find Your Red Thread: Make Your Big Ideas Irresistible!

Have you ever had a big idea and you were trying to get others to believe in and buy into that idea?

It can be frustrating knowing how great your idea is, how much potential your idea has, and then recognizing that the people you’re trying to convince just aren’t getting it. But what if th...

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In this week’s episode of the SIMPLE brand podcast, I talk with Nicholas Webb, author of What Customers Hate

When we look at the best brands in the world, they’re the ones that are delivering a great - and usually simple - customer experience. But beyond that, they’re also the ones that take steps to proactively avoid friction and the things that customers hate. These companies have learned that if you can eliminate what customers...

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In this week’s episode of the SIMPLE brand podcast, I talk with Joey Coleman, author of Never Lose a Customer Again

Across all industries, up to 70% of newly acquired customers will stop doing business with a company within the first 100 days of being a new customer. That’s a pretty shocking stat. And one of the main reasons customers leave in that timeframe is because they feel neglected in those early stages of customer onboardi...

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In this week’s episode of the SIMPLE brand podcast, I talk with Maria Brito, author of How Creativity Rules the World

Innovation and creativity are absolutely necessary in order to evolve your customer experience or even your employee experience. And you’re going to need to constantly evolve the experience so you’re going to need to constantly focus on innovation and creativity.

In the last episode I talked with Sara Frasca on the ...

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In this week’s episode of the SIMPLE brand podcast, I talk with innovation expert, Sara Frasca! 

If you’ve been following me for a while, then you likely know that I preach “Innovating to stay ahead” as one of the key behaviors that goes into creating simple experiences. But there’s a challenge that most people face when it comes to innovation.

Most people make innovation much harder than it has to be. Most people think innovation is...

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In this week’s episode of the SIMPLE brand podcast, I talk with Tim Schurrer, author of The Secret Society of Success: Stop Chasing the Spotlight and Learn to Enjoy Your Work (and Life) Again!

When we think about success, there are a number of messages that have been given to us that say, “If you want to be successful, you have to step into the spotlight, you have to climb the ladder, you have to become the boss, you have to be ambi...

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In this week’s episode of the SIMPLE brand podcast, I talk with Darrell Amy, author of  Revenue Growth Engine: How to Align Sales and Marketing to Accelerate Growth!

When it comes to revenue, most businesses don’t appear to have a true revenue growth strategy or the processes in place to even drive growth. Outside of that,  some companies are really good at focusing on driving revenue through new customers while others are really go...

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In this week’s episode of the SIMPLE brand podcast, I talk with Pamela Slim, author of  The Widest Net: Unlock Untapped Markets and Discover New Customers Right In Front of You!

Pamela’s a best-selling author, business coach, and co-founder of the Main Street Learning Lab in Mesa, Arizona along with her husband, Darryl.

Pamela’s the best-selling author of Escape from Cubicle Nation, Body of Work and her latest: The Widest Net.

In The ...

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In this week’s episode of the SIMPLE brand podcast, I talk with Brittany Hodak! 

I think a fanbase is absolutely key to momentum and growth. Fans are not just loyal, they're devoted. They’ll consume whatever it is that their favorite artists or teams put out. 

Fans are advocates. They'll visually show their support with branded clothes and merchandise. 

Fans are evangelists. They'll tell all their friends about their favor...

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In this week’s episode of the SIMPLE brand podcast, I talk with Annette Franz, author of  Built to Win: Designing a Customer-Centric Culture that Drives Value for Your Business!

Recently a CapGemini study showed that “while 75% of businesses believe they’re customer-centric, only 30% of their customers actually agreed with that.”

So you can say that your brand is customer-centric all day long,  but if your customer doesn’t agree with...

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In this week’s episode of the SIMPLE brand podcast, I talk with Jeremy Miner, host of the  Closers Are Losers podcast!

When I was in college twenty-plus years ago, a handful of us loved watching the movie Glengarry Glen Ross.

And we absolutely LOVED Alec Baldwin’s scene where he’s teaching his lesson to on closing deals. At one time, some of us could even quote his monologue verbatim.

 Always Be Closing.

Now whether that way of selling...

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In this week’s episode of the SIMPLE brand podcast, I talk with Jon Picoult, author of From Impressed to Obsessed: 12 Principles For Turning Customers and Employees Into Lifelong Fans!

We know customers will leave after a bad experience. But we don't stop to realize that they also leave for an okay experience - a satisfactory experience.

Think about it. You may keep buying from a brand because they’re meeting your expectations, a...

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In this week’s episode of the SIMPLE brand podcast, I talk with Joel Bines, author of The Metail Economy: 6 Strategies For Transforming Your Business to Thrive in the Me-Centric Consumer Revolution!


We’re at a point in time today where consumers are armed with more information, more technology, more access to alternatives than at any point in history. And all this power has pretty much inverted the traditional power dynamics in the ...

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In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Emily Morgan of Delegate Solutions!

One of the lessons I teach leaders in simplifying what they do and becoming truly effective in their role is:

“You should only do those things that only you can do. And everything else should be automated or delegated.” 

When you strip away all the things that you shouldn’t be doing or those things that anyone else can do...

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