SIMPLE brand With Matt Lyles

SIMPLE brand With Matt Lyles

Do you ever wonder why the top brands are winning? It’s because they provide customers with the one thing that most brands aren’t - simplicity. How can you learn from them and create the same experiences on a smaller budget? The SIMPLE brand podcast will help.Join Matt Lyles, and his guests, as they share tactics, tips and strategies to help your business brand out from the crowd. You’ll learn how to create simple experiences for your customers and your team members through marketing, branding, content, social media, customer experience, leadership, organizational culture, productivity and so much more! Your customers live in a complicated world. Let’s make it SIMPLE. Guests include: Andrew Davis, David Burkus, Dee Ann Turner, Grant Baldwin, Heather Heuman, Melanie Deziel, Ray Edwards, Roger Dooley, Stacey Hanke and many others.

Episodes

September 20, 2023 43 mins

In this week’s episode of the SIMPLE brand podcast, I talk with Henna Pryor, author of Good Awkward: How to Embrace the Embarrassing and Celebrate the Cringe to Become the Bravest You.

Henna’s a workplace performance expert, a global keynote speaker, and a two-time TEDx speaker. She's been featured in Forbes, Real Simple, Fast Company, and more. 

And Henna’s the author of Good Awkward. How to Embrace the Embarrassing and Celebra...

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In this week’s episode of the SIMPLE brand podcast, I talk with Phil Mershon, author of Unforgettable: The Art and Science of Creating Memorable Experiences.

Phil’s the Director of Experience for Social Media Examiner where he's been designing and delivering amazing event experiences like Social Media Marketing World and the Social Media Success Summit for over a decade.

Drawing from over 25 years in creating customized events, ...

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In this week’s episode of the SIMPLE brand podcast, I talk with Tiffani Bova, author of the Wall Street Journal bestseller - The Experience Mindset: Changing the Way You Think About Growth.

Tiffani’s an international keynote speaker and the former global customer growth and innovation evangelist at Salesforce.

She’s been named twice as one of the top 50 business thinkers in the world by Thinkers50. She’s a regular contributor to Forb...

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In this week’s episode of the SIMPLE brand podcast, I talk with Dave Norton.

Dave’s the Founder and Principal of Stone Mantel, an insights consultancy focused on helping companies create meaningful experiences for their customers.

And he co-hosts the Experience Strategy Podcast where he explores how organizations create deep and meaningful relationships with their customers.

Dave and I discuss all the right ways to design your custome...

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In this week’s episode of the SIMPLE brand podcast, I talk with David Burkus.

David’s written six award-winning books. He’s delivered three TEDx talks that have been viewed over two million times. He’s been featured by the Wall Street Journal, Harvard Business Review, USA Today, Fast Company, and more. And he’s consistently ranked as one of the top world business thought leaders by thinkers50. 

David was actually our very first guest...

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In this week’s episode of the SIMPLE brand podcast, I talk with Evelyn Starr.

Evelyn is an author, brand expert, and marketing consultant with over 25 years of marketing strategy and research experience. She’s worked with a number of well-known brands including Hasbro, Gillette, and Dunkin. She specializes in working with “brands in adolescence,” brands that have stalled after their initial success. 

And Evelyn’s the author of Teenag...

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July 26, 2023 40 mins

In this week’s episode of the SIMPLE brand podcast, I talk with Allen Adamson.

Allen’s the co-founder and managing partner of Metaforce, a consultancy that takes a disruptive, multidisciplinary approach to help brands grow. He's also an adjunct professor at the Berkeley Center for Entrepreneurship at NYU Stern School of Business.

And Allen’s the author of a number of bestselling brand strategy books including his latest - Seeing...

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In this week’s episode of the SIMPLE brand podcast, I talk with Howard Tiersky.

Howard is the CEO and Founder of FROM, a digital transformation agency that helps some of the world's largest brands navigate digital transformation and re-invent their customer journeys to earn the love of today's ‘digital customers’.

He’s named one of the Top 10 Digital Transformation Influencers by IDG Magazine, and one of the Top 100 Custome...

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In this week’s episode of the SIMPLE brand podcast, I talk with Leslie O’Flahavan.

Leslie’s the owner and founder of E-WRITE where she helps Fortune 500 companies, government agencies, and non-profit organizations learn how to write better for both their customers and their internal audiences.

Leslie and I discuss how you can use plain language to simplify your customer experience while setting up your frontline employees for success...

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This week's SIMPLE brand  episode features a "From the Vault" discussion with Stacey Hanke about her book, Influence Redefined: Be the Leader You Were Meant to Be, Monday to Monday!

When it comes to providing simple experiences to your customers, or your team members, you’re either helped or hindered by your level of influence. And many leaders are mistaken about what it means to be influential. In this episode, Stace...

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In this week’s episode of the SIMPLE brand podcast, I talk with Joey Coleman!

Joey’s an award-winning speaker and a customer experience and employee experience design expert. He’s worked with hundreds of companies to help them deliver remarkable customer experiences while dramatically improving their profits.

You may remember Joey’s first appearance on the SIMPLE brand podcast when he taught us how to successfully retain and grow ou...

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In this week’s episode of the SIMPLE brand podcast, I talk with Scott McKain.

Scott’s a globally recognized authority on how organizations and professionals create a distinction to attract and retain customers. He’s a member of the Professional Speakers Hall of Fame. And he’s one of 24 members of the “Sales and Marketing Hall of Fame.” 

And Scott’s the author of eight best-selling customer experience books including his latest - The ...

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In this week’s episode of the SIMPLE brand podcast, I talk with Heather R. Younger, author of The Art of Active Listening: How People at Work Feel Heard, Valued, and Understood!

Heather’s an international keynote speaker, and she’s the Founder and CEO of Employee Fanatix, a leading employee engagement firm.

She’s also the host of Leadership With Heart podcast.

And she’s the author of three best-selling leadership and employee engageme...

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This week's SIMPLE brand  episode features a "From the Vault" discussion with Dee Ann Turner discussing her book, Crush Your Career!

Dee Ann is the former head of Talent with Chick-fil-A. She was the company’s first female officer and was instrumental in building and growing Chick-fil-A’s well-known culture. In her 33-year career with Chick-fil-A, she was responsible for franchisee selection, talent acquisition, manag...

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In this week’s episode of the SIMPLE brand podcast, I talk with Jeannie Walters.

Jeannie’s an award-winning customer experience expert, international keynote speaker, and Founder of Experience Investigators - a firm helping companies increase sales and customer retention through elevated customer experiences. And she’s the host of the Experience Action podcast.

From the importance of creating and instilling a Cust...

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In this week’s episode of the SIMPLE brand podcast, I talk with Emmanuel Probst.

Emmanuel’s the Global Lead of Brand Thought-Leadership at Ipsos. He’s an adjunct professor of Consumer Market Research at UCLA. And he’s a Wall Street Journal and USA Today best-selling author of two brand strategy books including his latest -  Assemblage – The Art and Science of Brand Transformation.

Just like a master blender uses the art of assemblage...

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In this week’s episode of the SIMPLE brand podcast, I talk with Robert Patin.

Robert’s an international best-selling author and he’s the founder of Creative Agency Success, a consulting firm dedicated to helping creative agencies scale. And he’s the host of the Agency Blueprint podcast. Robert and I discuss lessons on how to take your team’s operations from complex and out of hand to a simple, scalable machine. A machine that helps ...

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In this week’s episode of the SIMPLE brand podcast, I talk with Greg Kihlström, author of House of the Customer: A blueprint for one-to-one, customer-first, employee-driven business transformation.

Greg’s a speaker, entrepreneur, and consultant to top companies on marketing technology, customer experience, and digital transformation initiatives.

He’s the host of the Agile Brand podcast.

Greg and I discuss:

  • What customer-...
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In this week’s episode of the SIMPLE brand podcast, I talk with Erik Huberman, author of The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar.


Erik’s the Founder and CEO of HawkeMedia, the fastest-growing marketing consultancy in the United States that’s helped develop marketing strategies for more than 4,000 businesses. Erik and I discuss the Hawke Method principles along with how any brand can ...

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In this week’s episode of the SIMPLE brand podcast, I talk with Joe Mull, author of Employalty: How to Ignite Commitment and Keep Top Talent in the New Age of Work.

Joe’s an international keynote speaker, he’s the founder of BossBetter Leadership Academy, and he’s the host of the BossBetter Now podcast. Employalty releases on May 9, but it’s quickly becoming one of the most talked about HR and workplace culture books.

Joe and I discu...

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