In this week’s episode of the SIMPLE brand podcast, I talk with Derrick Daye.
Derrick is the managing partner of The Blake Project, a strategic brand consultancy that helps businesses gain an emotional advantage, a distinctive advantage, and a connective advantage, moving them from brand awareness to brand insistence.
He’s the founder of Branding Strategy Insider - an online publication to help marketing-oriented leaders and professionals build strong brands.
Derrick and I discuss what goes into building a lasting brand that connects with customers and keeps them for the long term.
Here’s what we discuss:
- How brand strategy has evolved vs. what has stayed the same
- The best definition of a brand
- How to tie brand and business strategy together when starting a brand
- How branding and customer experience relate
- The best way to build a brand
- How to create a strong emotional connection with your customers
- Why storytelling is key to the brand conversation
RESOURCES FROM THIS EPISODE:
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