In this week’s episode of the SIMPLE brand podcast, I talk with Steven Van Belleghem.
Steven is one of the top customer experience thought leaders in the world. He’s helped world-leading companies like Disney, Mastercard, Mercedes, and Salesforce learn how to be more customer-centric.
And Steven is the author of six bestselling books including his latest - A Diamond in the Rough: Over a 100 Specific Tips to Build a Strong Customer Culture.
Here’s what we discuss:
- How to know if your brand is truly customer-centric
- The value of adding emotion to customer relationships
- How details make the difference in your customer experience
- The barriers that keep brands from being customer-centric
- How to instill effective empathy in your customer experience
- The secret to customer loyalty is being more loyal to your customers
RESOURCES FROM THIS EPISODE:
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