In this week’s episode of the SIMPLE brand podcast, I talk with Ben Guttmann.
Ben’s a marketing and communications expert who’s on a mission to train leaders in effective connection through simplified messaging. Ben’s the former co-founder of Digital Natives Group, a professor at Baruch College, and the best-selling author of Simply Put: Why Clear Messages Win - and How to Design Them.
Here’s what we discuss:
- Why simplified messaging is necessary
- Why your messages aren’t breaking through the noise
- The different roles of communication “senders” and “receivers”
- How empathy should be used in communications
- The distinction between “complex” and “complicated” communications
- Five design principles to use when crafting a message
- How to avoid Frankenstein messaging
- The value of constraints in creating your message
RESOURCES FROM THIS EPISODE:
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