Join me today and learn why SEO matters so much to your business. I know people are saying it's dead, but it's not. It's far from dead. Yes, AI search is here and taking over some of the traffic,c but did you know you still need traditional SEO to even have a chance of showing up in AI search results? Yeah, you do.
You want free traffic to your website? Yeah, SEO helps with that too.
You want to grow your email list or build a passive income funnel? Yep, you guessed it, SEO helps with that too.
If you want to be visible online and grow your business, you need to listen to today's episode and get started with SEO today.
Register now for the free live SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT.
https://www.etchedmarketing.com/registration-seo-class
My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here.
https://www.etchedmarketing.com/freebies
Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money.
https://www.etchedmarketing.com/marketing-coaching
Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)
https://www.etchedmarketing.com/yes
Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program.
https://www.etchedmarketing.com/enroll
My favorite marketing tools (affiliate links)
Podcast recording and editing - Descript
Episode Transcript
Hi.
Welcome back to the podcast.
Today I want to talk to youabout three reasons why SEO
matters so much to yourbusiness.
It impacts your website traffic,your online visibility.
It impacts your email list, yourleads, your sales.
And ultimately your businessgrowth.
(00:22):
So this is a really, reallyimportant episode, and I'm
hoping that you will payattention, learn, understand,
and start to implement what Italk about in here.
All right, so let's jump rightin.
The number one reason that Ibelieve that SEO is of critical
importance to your business,your traffic, your leads, and
(00:44):
your growth, is that it's allabout visibility.
SEO is the foundation of yourwebsite's online visibility,
your brand's online visibility.
Until you do SEO, until youoptimize your website for the
search engines, you are notgoing to show up in AI
(01:04):
overviews.
You're not gonna show up in AImode chat, GPT, perplexity,
whichever AI tool you are.
Particular customers searchingon.
You're also not going to show uphigh on Google.
You're very likely not going torank on page one of Google.
You're more likely going to ranksomewhere between pages three
and 10, maybe even further thanthat because the search engines
(01:27):
need that additional informationto really understand what your
content is about and to get toknow you like you, trust you
because they have to know, like,and trust you before they're
willing to share you.
With someone else.
So that's kinda really why it'sso critical.
So SEO.
It's free.
(01:47):
My friend.
I love free website traffic.
I love free leads.
I love sales that come to mefrom organic.
Organic is free marketingchannels because that helps me
build a more profitable businessbecause when you're paying for.
Ads.
Yes, ads can work, but ads alsoare expensive to figure out.
(02:11):
My mentor says, expect to spendbetween five and$10,000 testing
and tweaking and figuring outyour ads.
And I, I can tell you from myown experience, it was right in
that range before my ads reallystarted working and I started
seeing a positive result.
I much prefer my organic funnel,my organic traffic.
(02:33):
Because I'm not paying to bringthem to me.
And so SEO is free.
That's one of the reasons Ireally want you to understand
and see and be like, oh, Ishould be doing this.
It also works.
It works really well if youunderstand how to do it, you do
it the right way.
You follow?
(02:53):
Like, join me in simple SEOcontent.
You learn how to do it.
I show you what to do.
I answer your questions, youwill start to see results.
I have students who have hadtheir website traffic increase
by almost 80% in that very firstyear after doing SEO.
I've had others who've hadhigher increases in that.
(03:14):
I have some students who have10,000 visits or more a month to
their websites from Google ornow from chat, GPT Perplexity,
they're showing up in the AIoverviews.
They are getting more peopleinto their world for free
because they've done SEO.
If you want, I just wanna makesure you understand, like if you
(03:35):
wanna show up on chat, GPT,perplexity, ai, et cetera, AI
overviews, AI mode, any of that,you have to have a strong SEO
foundation in your website.
Like it has to follow SEO bestpractices because what we're
seeing is the site that show upin the AI search.
Are also the sites that are welloptimized.
(03:58):
They're the ones that follow SEObest practices.
That's a core component of it.
Now, AI hasn't necessarily comeout and said you have to do
this, but that's what we've seenas an industry is the sites that
rank high in Google generallyalso have lots of visibility in
AI search, which makes sense.
So if you wanna show up there,which is where things are going,
(04:21):
it is where people are changing,where, how people are searching.
You need to make sure thatyou're showing up there, which
means you need to do your core,basic traditional SEO on your
website and then format yourcontent for AI search.
The last thing I want you tounderstand is how long lasting
it is.
So we talk sometimes aboutsocial media and the fact that
(04:42):
not only does a tiny little.
Fraction of your followers eversee your content on social, but
they only see it for like amatter of minutes, hours, maybe
a day or two depending on thechannel.
But with your SEL work, yourcontent, like you're probably
already creating content foryour website, right?
Your content should be gettingmore eyeballs on it.
(05:04):
And for years and years andyears, I have several blog
posts.
I have one in particular that Ishow in the free training class
to help you understand like howlong this can work.
I wrote that blog post in 2017.
It still ranks.
On page one on Google, it stilldrives traffic every week.
(05:25):
It also now shows up in AIoverviews and AI mode, neither
of which existed when I wrotethe blog post in 2017, because
those didn't come out until like2024 and 2025.
But because that post is so welloptimized, it follows Google's
SEO best practices.
(05:45):
It's gotten traffic for eightyears.
It's still working and it hasnow adapted to the new search
methods and is showing up in ai,which is even better.
So what I really want you tounderstand is like this is.
Truly what you need.
If you wanna be visible online,you wanna future proof your
(06:06):
business, you wanna stay visibleas search is changing.
You wanna show up in AIoverviews, AI mode chat, GPT, et
cetera.
You really need to have a good,strong SEO foundation.
Now, if you wanna learn how todo all of this and you wanna
make sure that you're doing itthe right way so that you get
results.
Take the easy route.
Join me in class.
(06:26):
Just go to the link.
It's etch marketing.com/yes,that'll give you the discount.
Okay?
Go through the webinar.
That way you'll see everythingthat I'm talking about.
You'll see everything you givein class.
If you take the webinar or yougo to that link, that etched
marketing.com/yes, you actuallywill save.
$500 on the course compared toif you buy it directly from the
(06:51):
website because you're here,you're listening to the podcast,
you're going through thewebinar, you're learning.
I want you to get that littlebit of extra, it's not a little,
I mean that's, it's 30% off.
I want you to get that benefitin that bonus, so make sure.
Don't just sign up from thewebsite like sure do.
I'd love to make an extra 500bucks, but save that for
yourself.
(07:12):
Go through the funnel, see howit works.
Sign up, join me in class, andlearn how to do this for
yourself.
And if you want to learn how toset up a passive income funnel
for your business, we also talkabout that because that's a big
part of what SEO helps you do isto lay the foundation for that
passive income funnel becausenow we've got the traffic that's
(07:34):
going to fuel it.
You're gonna learn about myevergreen traffic method so that
we create the right content, weget traffic every single month,
and then that traffic shouldgenerate leads and sales for
your business, putting togethera passive income funnel for you.
And I'll tell you right now, mypassive income funnel is my
(07:54):
favorite part of my business, soI want you to do that as well.
So get started.
Join me in class.
If you're not sure yet, take thefree class.
It's on the website etmarketing.com.
Write there on the homepage.
If you know for sure you wannado this, go ahead and get signed
up in the class.
I know a lot of you listen tothe podcast, fall in love, binge
(08:16):
it and are like, I don't needthe webinar.
I'm good.
I know that I'm gonna like whatyou teach me and your teaching
style because I love thepodcast.
If you are one of those people,thank you.
I love that.
Go ahead and get signed up,etched marketing.com/yes.
Let me know if you're somebodywho binges the podcast, and then
(08:37):
also if you are listening tothis on a regular basis and you
find it really helpful, I wouldbe so appreciative if you would
leave a review on Apple Podcastsor whatever player you use.
It really does help me from avisibility standpoint.
It helps me really spread theword about the podcast and let
it grow, so that would be superhelpful for me.
(08:58):
Alright, that is it for today.
I will see you back here, whichwill be next week, which will
also be the first week of schoolfor Christopher.
So I know, you know, I batchcontent so.
Quick little secret.
I recorded this the very firstday that he started summer camp
(09:20):
back in June.
So as of now, I'm gonna givemyself a little high five
because my podcasts for thesummer are recorded and ready to
be edited, uploaded andscheduled out, and this is day
one of summer camp, so woo-hoo.
I did it.
Any other working parents, I'msure can relate and understand
why that feels so good.
(09:41):
Coming out of, he was home withme for 18 days, um, after school
got out.
So first morning of break.
Got him.
Well, first day of camp for him.
First morning of break for mom.
Got him done.
Alright, I'll see you back herenext week as we kick off the new
school year for me.
Alright.
Bye for now.
Thanks for being here.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Cardiac Cowboys
The heart was always off-limits to surgeons. Cutting into it spelled instant death for the patient. That is, until a ragtag group of doctors scattered across the Midwest and Texas decided to throw out the rule book. Working in makeshift laboratories and home garages, using medical devices made from scavenged machine parts and beer tubes, these men and women invented the field of open heart surgery. Odds are, someone you know is alive because of them. So why has history left them behind? Presented by Chris Pine, CARDIAC COWBOYS tells the gripping true story behind the birth of heart surgery, and the young, Greatest Generation doctors who made it happen. For years, they competed and feuded, racing to be the first, the best, and the most prolific. Some appeared on the cover of Time Magazine, operated on kings and advised presidents. Others ended up disgraced, penniless, and convicted of felonies. Together, they ignited a revolution in medicine, and changed the world.