August 14, 2025 • 14 mins
I am super excited to share some big changes that are coming to Etched Marketing Academy. Join me for this extra special bonus episode and find out about the changes to Simple SEO Content (that are going to make it an even better experience for students), and a brand new offer that you've been asking for and I'm excited to be able to share with you now.
For more information on Elite Marketing Coaching - https://www.etchedmarketing.com/marketing-coaching
Watch for information on the September live cohort for Simple SEO Content. Be sure you're on my email list so you'll be the first to know when it's open.
Register now for the free live SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT.
https://www.etchedmarketing.com/registration-seo-class
My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here.
https://www.etchedmarketing.com/freebies
Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money.
https://www.etchedmarketing.com/marketing-coaching
Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)
https://www.etchedmarketing.com/yes
Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program.
https://www.etchedmarketing.com/enroll
My favorite marketing tools (affiliate links)
Podcast recording and editing - Descript
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Hi there and welcome back.
I am so excited to have you heretoday.
So I've been teasing that, I'vebeen making some changes,
planning some things, gettingsome stuff organized for you,
and I get to finally tell youabout it, and I am.
So excited.
So some really big excitingchanges are coming to Etched
(00:21):
Marketing Academy and how Iteach SEO and all of this.
And I wanted to make sure youare the first to know.
So the very first, most excitingpart is that I am bringing back
marketing coaching.
I listened.
You asked, I heard you.
Now that school is back insession and my.
Schedule is a little more open.
(00:43):
I am opening up just five, sothere's not a lot yet, but five
spots for elite marketingcoaching.
So what does this mean?
This means you and I will get towork one on one each month for
three months, and then if youwant to continue, you absolutely
(01:03):
can.
You can keep that spot as longas you want.
But when we first kick off, itis a three month commitment.
We can work together to figureout your marketing plan.
We can work to figure out yourSEO and your content strategy.
We can get your websiteoptimized.
We can get your podcastlaunched, or we can get your
podcast optimized.
We can put together yourmarketing plan.
(01:24):
We can, my favorite thing is toreview and audit your funnel and
figure out where the heck yoursales are coming from so that
you can work less.
And make more money.
So there's so much that we cando together.
If you're curious, you'reinterested, you want to learn
how this all works, go to thepage.
(01:45):
I will put it in the show notesfor you in the description area.
It's just etched marketing.comforward slash marketing.
Coaching or just go to thewebsite, edge marketing.com and
click on the coaching tabthat'll show you the coaching
options.
What this will do is really helpyou if you've wanted to figure
(02:08):
out your marketing, you'vewished you had to.
Someone on your side who youcould trust to help you with
this.
My friend.
I'm here.
I want to help you.
I want to work with youone-on-one.
We'll meet every other week ortwice a month.
We'll go through everything.
We'll talk about it.
You'll get your homework, andthen in between you will have
(02:28):
access to me to ask questions,to get help if you get stuck.
'cause I don't want you to getstuck and not be able to get the
work done.
What I know is that when I workone-on-one with my students, or
when I work very closely withstudents and clients, they get
results.
They see more traffic coming totheir website.
They're able to cut outmarketing strategies that
they're doing where they'respending time, but they're not
(02:50):
getting a return.
They're able to answer thequestion, Hey, is Pinterest
actually working for me?
Spoiler alert.
Often it's not.
Yes, you get traffic, but arethose people buying?
Are those people actuallyjoining your email list?
Are they actually buying?
Is all that time you're spendingon YouTube or on Instagram
really working?
I had this conversation withsomebody recently.
(03:10):
She's like, Rachel, I'm spending20 hours a week on page.
Insta and I, how do I evenfigure out if I'm getting
anything from it?
And we were able to look at itand it's like, honey, you're
getting nothing from it.
Go ahead and cut that out.
Take those 20 hours and applythem to something else.
She's like, I'm gonna givemyself a 10 hour break and then
I'm going to use 10 of thosehours for something else.
(03:31):
There's a lot.
That we can do when we worktogether.
So if you're interested inworking one-on-one, like I said,
it's a three month program toget started, and then once
you're on the calendar, you'vegot that spot.
If you want to continue, you cancontinue.
That spot is yours until yousay, Rachel, I'm good.
I'm ready to move on my own.
Thank you so much.
I've graduated.
So that's the first thing.
(03:52):
The second thing is I'm makingsome big changes to how simple
SEO content is taught.
So you may know it's been anevergreen course.
It's been something that youcould join, you could take, you
could really learn at your ownpace.
And what I found from talking tomy students and now those who
are in what is going to becomethe accelerator, it's currently
(04:14):
just our small group offer.
They are telling me that they'redoing better because they have
that accountability.
They have a timeline.
They know that they have to doit.
So what I'm doing is moving thatcourse.
It's no longer going to beavailable at all times.
It is going to be an eight weekcohort course, and our first
cohort of the new eight weekversion of the program is going
(04:38):
to kick off on September 2nd.
So if you've been thinking, Iwanna take that, I wanna learn
how to show up on chat.
GPT, I wanna show up on Google.
I wanna get more traffic to mywebsite.
I want to make more money.
And you've been thinking, I'mgoing to do that.
I need to take that, thatprogram I need to join.
I want you to know.
You need to get signed up to bein the September 2nd cohort.
(05:02):
We will run September 2ndthrough October 21st timeframe,
which will give you eight weeksof dedicated support.
So you'll be in your own privategroup, you'll have your own q
and a calls.
You will be able to work with meby your side, guiding you
through the process, answeringyour questions, making sure that
(05:23):
you are ready and you areunderstanding what you're doing.
Because when you do SEO, the waythat I teach it and you
implement what I teach.
You get better results.
I have Lisa, one of my students.
She recently had a week whereshe got eight leads from Google
and Chat GPT.
Another student said, I get themevery single month.
(05:44):
I have another student whorecently shared, she's now
ranking in position number onefor her most important keyword.
The thing that I love the mostabout this story.
Is now that she's ranking inposition number one, her revenue
for her coaching program hasgone up by 52% this year.
Now it didn't.
(06:04):
Wait until she got to numberone.
It actually has gone up by 52%while that keyword was working
its way up to position numberone.
And the thing that is so amazingabout it is when she came to me,
she had been doing SEO on herown, but something wasn't
working.
So she had traffic coming in,but it wasn't convert.
So what's really amazing is nowher traffic is actually down by
(06:26):
35% since she started, becausewe've stopped going after those
people who weren't gonnaconvert, and so now she's
getting the right people to herwebsite.
She actually found this keywordwhen she came in and went
through the program with me.
It was one she'd never usedbefore.
She hadn't thought about it likeshe thought she had the best
keyword possible for herself,but she found this one, added it
(06:47):
to her website and startedworking her way up.
It took her about six months toget to page one.
And then from there, it tookabout six months to move up on
page one to get to positionnumber one.
But like I said, now that she'sfound that keyword, she's done
it, she's actually got herrevenue up by 52% from this time
last year, which is amazing.
So if you've been thinking, youknow what?
(07:09):
I need to do this.
I wanna learn, I want you to getready to join me.
You will find free trainingclasses the week of.
August 25th, so there are gonnabe a couple classes that week.
Make sure you get signed up forone of them.
Make sure you join that cohort.
Otherwise, I am not going toteach this program again until
(07:31):
early next year, probablyJanuary or February.
I have not finalized theschedule for 2026 yet, but I
want you to be able to be partof this and see and learn and
like let's lay your foundationbefore we get into the holiday
period because that'll allow youto be more visible coming into
early next year to start rankinghigher.
Because when you rank higher.
(07:53):
You have more online visibility,you are likely to show up in
chat, GPT.
You're more likely to gettraffic to your website or to
have people find you and yourbusiness can grow.
If you don't do this, thereality of the situation is your
business is going to stagnate oreven start to drop because
overall Google traffic is down.
(08:14):
And if it has not yet impactedyour business because of the
shift over to ai.
It is coming.
I'm not trying to be, you know,scary or anything like that.
I'm just being completely honestwith you, which, you know, I
always am.
You need to do this.
If you are looking to protectyour business, you're looking to
really grow and go into 2026.
(08:35):
Ready to scale, ready to grow.
This is something you need to donow.
So hop in that cohort with mestarting the week of September
2nd.
So we're gonna hop in rightafter Labor Day.
Let's do this.
If your kids, you know, you'vegot kids, you're like me, you've
got kids by Labor Day, they'reback in school.
You'll be back in that routine.
We'll work on this together foreight weeks, and then you will
(08:56):
be ready.
You'll have your foundationlaid.
The other exciting thing that Iwanna talk to you about and tell
you real quick is theaccelerator.
So I ran a test over the summer.
And we did a small groupcoaching program and it's been
fantastic.
It's a smaller group.
We're working on it.
We're looking not only at ourwebsite, but we're also starting
to look at some websiteconversions and making sure that
(09:18):
we're set up for conversion, notjust traffic.
And it has been so great.
And the people who are in thatprogram have started asking.
They're like, we don't want thisto end.
What's next?
What do we do after this?
Like, this is such a goodexperience.
So I am going to officiallycreate.
An accelerator program only opento people who have already gone
(09:41):
through simple SEO content.
So it will be available to youif you are an alumni.
It is going to be additionalsupport, ongoing support q and
as, all of that to give you thatextra help and that extra push
to get you going even furtherand even faster.
So.
If you're thinking, I wanna dothis, and I wanna make sure that
(10:02):
I'm doing everything I need, andI'm optimizing my site, and I'm
building my email list and I'm,I'm really making use of that
traffic that I'm getting, andnow I'm making sure I'm making
money from it, go ahead and jointhe fall simple SEO content
cohort starting September 2nd.
Then be ready for theaccelerator, which will kick off
(10:24):
the week after that.
After simple SEO content ends,the accelerator will kick off
the week of October 26th.
We will do that and wrap up bymid-December because full
transparency, I want to takeholiday break off.
So, and I want you to be able todo the same thing, and this way
you will be able to be ready for2026 before we get into the
(10:45):
holiday period and you can enjoyyourself and relax and be like,
okay, I did that.
I am good to go.
I'll see you out in January.
So those are the changes thatare coming.
If you're interested and youwanna learn about working with
me one-on-one, we do have that.
Like I said, it's only fivespots, so there's not a whole
lot of them, but get yours,let's get you in there and get
(11:06):
you taken care of.
If you've been thinking aboutdoing simple SEO content, but
you weren't sure if you wereready, I'm gonna encourage you
to be ready.
Like I said, the final launchfor 2025.
We'll be the week of August26th.
We'll have a couple of webinarsthat week get signed up.
You can learn all about howwe're getting chat, GPT and
(11:27):
Google leads and how they worktogether and how that helps you
make more money so that you cangrow your business.
You can make sure that you'reprepared as the Google traffic
starts to, starts to really godown.
You don't have to worry aboutthat.
And then.
Go ahead and pencil in Octoberand think about doing the
accelerator with me so you haveeight more weeks to really work
on it and get this all focusedand figured out and ready to go,
(11:50):
and we make sure, first, we'regonna get the traffic, then
we're gonna make sure we are setto make money once those people
get to our website.
All right, those are the big,exciting updates for right now.
If you're interested incoaching, like I said, you can
find out more about it.
You can get signed up rightthere at the website, etched
marketing.com/marketingcoaching.
Otherwise, you can always sendme a note info at Etched
(12:14):
Marketing, or you can DM me onInstagram.
Etched Marketing Academy is myhandle and I will chat with you.
I would love to work with youone-on-one.
I know I've had requests fromyou about it.
If you are ready, I am ready andexcited to work with you
one-on-one.
Alright, I will hopefully seeyou either in Elite Coaching or
(12:38):
the Fall cohort for simple SEOcontent and the accelerator when
we kick that off in October.
I'll see you back here nextweek.
Bye for now.
Hi there and welcome back.
I am so excited to have you heretoday.
So I've been teasing that, I'vebeen making some changes,
planning some things, gettingsome stuff organized for you,
and I get to finally tell youabout it, and I am.
So excited.
So some really big excitingchanges are coming to Etched
(00:21):
Marketing Academy and how Iteach SEO and all of this.
And I wanted to make sure youare the first to know.
So the very first, most excitingpart is that I am bringing back
marketing coaching.
I listened.
You asked, I heard you.
Now that school is back insession and my.
Schedule is a little more open.
(00:43):
I am opening up just five, sothere's not a lot yet, but five
spots for elite marketingcoaching.
So what does this mean?
This means you and I will get towork one on one each month for
three months, and then if youwant to continue, you absolutely
(01:03):
can.
You can keep that spot as longas you want.
But when we first kick off, itis a three month commitment.
We can work together to figureout your marketing plan.
We can work to figure out yourSEO and your content strategy.
We can get your websiteoptimized.
We can get your podcastlaunched, or we can get your
podcast optimized.
We can put together yourmarketing plan.
(01:24):
We can, my favorite thing is toreview and audit your funnel and
figure out where the heck yoursales are coming from so that
you can work less.
And make more money.
So there's so much that we cando together.
If you're curious, you'reinterested, you want to learn
how this all works, go to thepage.
(01:45):
I will put it in the show notesfor you in the description area.
It's just etched marketing.comforward slash marketing.
Coaching or just go to thewebsite, edge marketing.com and
click on the coaching tabthat'll show you the coaching
options.
What this will do is really helpyou if you've wanted to figure
(02:08):
out your marketing, you'vewished you had to.
Someone on your side who youcould trust to help you with
this.
My friend.
I'm here.
I want to help you.
I want to work with youone-on-one.
We'll meet every other week ortwice a month.
We'll go through everything.
We'll talk about it.
You'll get your homework, andthen in between you will have
(02:28):
access to me to ask questions,to get help if you get stuck.
'cause I don't want you to getstuck and not be able to get the
work done.
What I know is that when I workone-on-one with my students, or
when I work very closely withstudents and clients, they get
results.
They see more traffic coming totheir website.
They're able to cut outmarketing strategies that
they're doing where they'respending time, but they're not
(02:50):
getting a return.
They're able to answer thequestion, Hey, is Pinterest
actually working for me?
Spoiler alert.
Often it's not.
Yes, you get traffic, but arethose people buying?
Are those people actuallyjoining your email list?
Are they actually buying?
Is all that time you're spendingon YouTube or on Instagram
really working?
I had this conversation withsomebody recently.
(03:10):
She's like, Rachel, I'm spending20 hours a week on page.
Insta and I, how do I evenfigure out if I'm getting
anything from it?
And we were able to look at itand it's like, honey, you're
getting nothing from it.
Go ahead and cut that out.
Take those 20 hours and applythem to something else.
She's like, I'm gonna givemyself a 10 hour break and then
I'm going to use 10 of thosehours for something else.
(03:31):
There's a lot.
That we can do when we worktogether.
So if you're interested inworking one-on-one, like I said,
it's a three month program toget started, and then once
you're on the calendar, you'vegot that spot.
If you want to continue, you cancontinue.
That spot is yours until yousay, Rachel, I'm good.
I'm ready to move on my own.
Thank you so much.
I've graduated.
So that's the first thing.
(03:52):
The second thing is I'm makingsome big changes to how simple
SEO content is taught.
So you may know it's been anevergreen course.
It's been something that youcould join, you could take, you
could really learn at your ownpace.
And what I found from talking tomy students and now those who
are in what is going to becomethe accelerator, it's currently
(04:14):
just our small group offer.
They are telling me that they'redoing better because they have
that accountability.
They have a timeline.
They know that they have to doit.
So what I'm doing is moving thatcourse.
It's no longer going to beavailable at all times.
It is going to be an eight weekcohort course, and our first
cohort of the new eight weekversion of the program is going
(04:38):
to kick off on September 2nd.
So if you've been thinking, Iwanna take that, I wanna learn
how to show up on chat.
GPT, I wanna show up on Google.
I wanna get more traffic to mywebsite.
I want to make more money.
And you've been thinking, I'mgoing to do that.
I need to take that, thatprogram I need to join.
I want you to know.
You need to get signed up to bein the September 2nd cohort.
(05:02):
We will run September 2ndthrough October 21st timeframe,
which will give you eight weeksof dedicated support.
So you'll be in your own privategroup, you'll have your own q
and a calls.
You will be able to work with meby your side, guiding you
through the process, answeringyour questions, making sure that
(05:23):
you are ready and you areunderstanding what you're doing.
Because when you do SEO, the waythat I teach it and you
implement what I teach.
You get better results.
I have Lisa, one of my students.
She recently had a week whereshe got eight leads from Google
and Chat GPT.
Another student said, I get themevery single month.
(05:44):
I have another student whorecently shared, she's now
ranking in position number onefor her most important keyword.
The thing that I love the mostabout this story.
Is now that she's ranking inposition number one, her revenue
for her coaching program hasgone up by 52% this year.
Now it didn't.
(06:04):
Wait until she got to numberone.
It actually has gone up by 52%while that keyword was working
its way up to position numberone.
And the thing that is so amazingabout it is when she came to me,
she had been doing SEO on herown, but something wasn't
working.
So she had traffic coming in,but it wasn't convert.
So what's really amazing is nowher traffic is actually down by
(06:26):
35% since she started, becausewe've stopped going after those
people who weren't gonnaconvert, and so now she's
getting the right people to herwebsite.
She actually found this keywordwhen she came in and went
through the program with me.
It was one she'd never usedbefore.
She hadn't thought about it likeshe thought she had the best
keyword possible for herself,but she found this one, added it
(06:47):
to her website and startedworking her way up.
It took her about six months toget to page one.
And then from there, it tookabout six months to move up on
page one to get to positionnumber one.
But like I said, now that she'sfound that keyword, she's done
it, she's actually got herrevenue up by 52% from this time
last year, which is amazing.
So if you've been thinking, youknow what?
(07:09):
I need to do this.
I wanna learn, I want you to getready to join me.
You will find free trainingclasses the week of.
August 25th, so there are gonnabe a couple classes that week.
Make sure you get signed up forone of them.
Make sure you join that cohort.
Otherwise, I am not going toteach this program again until
(07:31):
early next year, probablyJanuary or February.
I have not finalized theschedule for 2026 yet, but I
want you to be able to be partof this and see and learn and
like let's lay your foundationbefore we get into the holiday
period because that'll allow youto be more visible coming into
early next year to start rankinghigher.
Because when you rank higher.
(07:53):
You have more online visibility,you are likely to show up in
chat, GPT.
You're more likely to gettraffic to your website or to
have people find you and yourbusiness can grow.
If you don't do this, thereality of the situation is your
business is going to stagnate oreven start to drop because
overall Google traffic is down.
(08:14):
And if it has not yet impactedyour business because of the
shift over to ai.
It is coming.
I'm not trying to be, you know,scary or anything like that.
I'm just being completely honestwith you, which, you know, I
always am.
You need to do this.
If you are looking to protectyour business, you're looking to
really grow and go into 2026.
(08:35):
Ready to scale, ready to grow.
This is something you need to donow.
So hop in that cohort with mestarting the week of September
2nd.
So we're gonna hop in rightafter Labor Day.
Let's do this.
If your kids, you know, you'vegot kids, you're like me, you've
got kids by Labor Day, they'reback in school.
You'll be back in that routine.
We'll work on this together foreight weeks, and then you will
(08:56):
be ready.
You'll have your foundationlaid.
The other exciting thing that Iwanna talk to you about and tell
you real quick is theaccelerator.
So I ran a test over the summer.
And we did a small groupcoaching program and it's been
fantastic.
It's a smaller group.
We're working on it.
We're looking not only at ourwebsite, but we're also starting
to look at some websiteconversions and making sure that
(09:18):
we're set up for conversion, notjust traffic.
And it has been so great.
And the people who are in thatprogram have started asking.
They're like, we don't want thisto end.
What's next?
What do we do after this?
Like, this is such a goodexperience.
So I am going to officiallycreate.
An accelerator program only opento people who have already gone
(09:41):
through simple SEO content.
So it will be available to youif you are an alumni.
It is going to be additionalsupport, ongoing support q and
as, all of that to give you thatextra help and that extra push
to get you going even furtherand even faster.
So.
If you're thinking, I wanna dothis, and I wanna make sure that
(10:02):
I'm doing everything I need, andI'm optimizing my site, and I'm
building my email list and I'm,I'm really making use of that
traffic that I'm getting, andnow I'm making sure I'm making
money from it, go ahead and jointhe fall simple SEO content
cohort starting September 2nd.
Then be ready for theaccelerator, which will kick off
(10:24):
the week after that.
After simple SEO content ends,the accelerator will kick off
the week of October 26th.
We will do that and wrap up bymid-December because full
transparency, I want to takeholiday break off.
So, and I want you to be able todo the same thing, and this way
you will be able to be ready for2026 before we get into the
(10:45):
holiday period and you can enjoyyourself and relax and be like,
okay, I did that.
I am good to go.
I'll see you out in January.
So those are the changes thatare coming.
If you're interested and youwanna learn about working with
me one-on-one, we do have that.
Like I said, it's only fivespots, so there's not a whole
lot of them, but get yours,let's get you in there and get
(11:06):
you taken care of.
If you've been thinking aboutdoing simple SEO content, but
you weren't sure if you wereready, I'm gonna encourage you
to be ready.
Like I said, the final launchfor 2025.
We'll be the week of August26th.
We'll have a couple of webinarsthat week get signed up.
You can learn all about howwe're getting chat, GPT and
(11:27):
Google leads and how they worktogether and how that helps you
make more money so that you cangrow your business.
You can make sure that you'reprepared as the Google traffic
starts to, starts to really godown.
You don't have to worry aboutthat.
And then.
Go ahead and pencil in Octoberand think about doing the
accelerator with me so you haveeight more weeks to really work
on it and get this all focusedand figured out and ready to go,
(11:50):
and we make sure, first, we'regonna get the traffic, then
we're gonna make sure we are setto make money once those people
get to our website.
All right, those are the big,exciting updates for right now.
If you're interested incoaching, like I said, you can
find out more about it.
You can get signed up rightthere at the website, etched
marketing.com/marketingcoaching.
Otherwise, you can always sendme a note info at Etched
(12:14):
Marketing, or you can DM me onInstagram.
Etched Marketing Academy is myhandle and I will chat with you.
I would love to work with youone-on-one.
I know I've had requests fromyou about it.
If you are ready, I am ready andexcited to work with you
one-on-one.
Alright, I will hopefully seeyou either in Elite Coaching or
(12:38):
the Fall cohort for simple SEOcontent and the accelerator when
we kick that off in October.
I'll see you back here nextweek.
Bye for now.
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Cardiac Cowboys
The heart was always off-limits to surgeons. Cutting into it spelled instant death for the patient. That is, until a ragtag group of doctors scattered across the Midwest and Texas decided to throw out the rule book. Working in makeshift laboratories and home garages, using medical devices made from scavenged machine parts and beer tubes, these men and women invented the field of open heart surgery. Odds are, someone you know is alive because of them. So why has history left them behind? Presented by Chris Pine, CARDIAC COWBOYS tells the gripping true story behind the birth of heart surgery, and the young, Greatest Generation doctors who made it happen. For years, they competed and feuded, racing to be the first, the best, and the most prolific. Some appeared on the cover of Time Magazine, operated on kings and advised presidents. Others ended up disgraced, penniless, and convicted of felonies. Together, they ignited a revolution in medicine, and changed the world.