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September 16, 2025 16 mins

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Are you ready to get started with SEO but not sure what to do, especially for ChatGPT? Well, you're in luck. That's what we're talking about this week. Let me walk you through an easy-to-follow SEO plan for beginners that will help you rank higher on Google and be more visible on ChatGPT and other AI search engines. This is a good SEO 101 episode or refresher, especially if it's been a while since you optimized your site. Listen in today and find out what to do for SEO today. 

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Hi there.
Welcome back to the podcast.
Today I want to share with you avery easy starter SEO plan that
will work for you for bothGoogle and Chat GPT or any other
AI search engines.
So.
Follow this plan, and it isgoing to help you increase your

(00:23):
visibility in traditional Googlesearch, Google ai.
So AI overviews in AI mode chat,GPT perplexity, basically
anywhere that your idealcustomer is searching using a
search engine.
So I know sometimes SEO can feela little overwhelming.
It can feel a little hard.
Maybe you're worried about it,and I want you to really

(00:45):
understand that.
There's no reason to panic.
I'm gonna walk you through this,so it's a really simple,
straightforward plan that'llhelp you get started today.
What I want you to do, numberone, is start by thinking about
your content.
What content are you creating?
What blog posts are you writing?
What are you.

(01:06):
Creating for your idealcustomer, because remember at
the heart, at the core ofeverything that we do from a
search standpoint, is helpingthe search engines understand
our content so that they want toshow it to people.
So it's all about gettingvisibility for the blog posts,
the podcast episodes, et ceterathat you're creating.
So I want you to start by beingvery strategic.

(01:28):
Who are you helping?
Who is your ideal customer?
What questions do they have?
What information do they need?
Then I want you to think aboutyour business.
What are your products or yourservices?
I want you to create a contentplan with content pillars that
tie what they need to, what youwant to accomplish.
So they need information on a,you want them to buy.

(01:52):
B.
So there needs to be a directline from A to B.
This is the person I'm trying tohelp, and I want you to really
think about them and think aboutyour favorite customer, your
favorite client, the one who youwish they were all like this
person.
And I want you to really thinkabout them when you're creating
content, when you're thinking ofideas, like what exactly would

(02:15):
they need?
Because that my friend is gonnahelp you create better content.
To provide more value and bemore helpful.
So start there.
Who am I helping?
What information do I want tohave and then be very strategic.
How does it tie back to yourbusiness?
I generally recommend that youchoose four content pillars,

(02:35):
four topic areas that you talkabout on a regular basis,
especially if you're creatingweekly content, because then it
makes it really easy for you andyou make sure that you touch on
all the different areas.
So when you have four, you thenhave.
One topic or one pillar that youaddress each week over the
course of the month, you hit allof them.
So break your business contentdown into.

(02:59):
Four traffic pillars, fourcontent pillars.
So for me, mine are things likepodcasting, uh, website, SEO or
blog, SEO, sometimes some onlinemarketing tips, and sometimes
email marketing or marketingstrategy.
So when you listen, you're goingto learn.
One week we're gonna talk aboutpodcasts.

(03:21):
The next week we're gonna talkabout chat, GPT.
The next week we're gonna talkabout SEO.
And the final week we'reprobably gonna talk about
marketing, strategy,entrepreneurship, et cetera.
And I rotate through thosetopics because you are my
listener.
You are a small business owner,you're an entrepreneur, you're a
coach, a course creator, arealtor.
You are in these businesses.

(03:42):
And so I know and I think aboutyou when I write my content,
when I decide on my topic.
So that's your first thing.
Choose four topic areas, fourpillars that you're going to
write about that are going tohelp your ideal customer and tie
back to your products orservices.
So full transparency, my.
Content that's about Google orchat, G-P-T-S-E-O.

(04:04):
Those tie back to simple SEOcontent, which is the course.
My podcast topics tie back tosimple podcast, SEO, which is a
course, and then myentrepreneurship.
Marketing, online marketingstrategy, those type topics tie
back to the elite one-on-one,private coaching.
So each of those topic areaslend themselves to an area of

(04:28):
the business and you want to dothe same thing.
So make sure you're doing that.
The next thing, once you'vechosen those four areas is to
brainstorm some topics.
So I like to do batching for me.
It makes life easier.
I don't have to address contenton a regular basis.
I go through and I come up witha bunch of ideas.

(04:48):
I categorize them, and then Idecide which ones I'm gonna do.
And I actually only plan contentabout twice a year.
I have a Master Excelspreadsheet that I use, and I
keep all my topics and I gothrough and I plan out generally
about six months at a time.
And then I go through in thesummer and I do the same thing
to get me from like June toDecember.
What I do then, once I have allthe ideas and I've laid'em out,

(05:10):
I can always move them around ifI need.
Then I start working on writingthose blog posts.
So creating those content ideas.
Just get them down onto a sheet,save them in whatever format you
can.
Make sure that you are labelingthe file in a way that you can
easily find it in your computerfor the next time that you need
it.

(05:30):
I personally use.
A very simple, straightforwardfiling system.
It's the same one I used in thecorporate world where I have a
folder that is for content andthen a sub folder for the blog,
and then a sub folder byquarter, and then in there a sub
folder by.
Month.
So I always know where I'm at.
And then like my planningcalendar is just in the blog sub

(05:53):
folder, or could potentially bein the content sub folder
because that planning calendaractually supports the blog, the
podcast, the email, et cetera.
But having everything in onecentral location and being
organized will help you be ableto find it faster.
So do your brainstorm.
Come up with some ideas.
I want you to start with four.
I want you to try to work on onemonth at a time and just do a

(06:15):
batch for four weeks becausethat will allow you some
additional time as you moveforward.
You'll be able to see howbatching it can save you time.
Next, I want you to choose yourtopic.
So now you've got yourbrainstorm list.
I want you to choose those fourtopics like we talked about, and
I want you to keyword research,choosing keywords that you will

(06:37):
use for each of those blogposts.
And remember.
One key word is your core keyword for Google from an AI
standpoint, chat, GPT, all ofthat.
You are actually going to lookat the phrases.
You're gonna look at keeping itconversational.
You're not going to specificallyworry about keywords for chat
GPT.
It's more about beingconversational.

(06:58):
It's more about the formatting.
So we'll talk about that in aminute.
Okay, so really think about whatsomebody's searching for.
Look for keywords where you havea good chance of ranking.
Make sure that you're choosingones where you are using the
word that your ideal customer isusing so that you are able to be
visible.
You're able to get traffic tothat blog post.
And then if you have a podcastepisode, ultimately that podcast

(07:20):
episode as well to really expandyour reach online.
Then we're gonna format to makesure that we have a good chance
of showing up in chat, GPT,perplexity, et cetera.
We really are trying to reach asmany people as possible so that
we can have the right peoplefind us.
So now you've chosen yourcontent for the month.

(07:40):
You've done some keywordresearch, you've figured out
what keywords you canpotentially rank for.
You're going to use those toreally adjust your concept and
create the name or the angle forthe blog post based on how you
have the best chance of ranking.
Now you're gonna create contentand you're gonna write a blog

(08:00):
post, and you want to be very.
Helpful and very focused, andyou want to provide value and
really think about your idealcustomer.
What questions do they have?
What information do they need toknow?
What insights do you need toinclude?
And remember, you want toinclude your EEAT factors for
Google.
That's your experience, yourexpertise, your authority and

(08:21):
your trust.
Making sure that you're really,truly showing that you are an
expert at this.
You know what you're talkingabout, you're helping.
You've had experience.
You've done these things in thepast that will help you from a
ranking standpoint.
You want to make sure.
If you are using AI tools tohelp you with this, which you
can, I have AI tools I'vecreated for my students that can

(08:42):
help them really figure outtheir ideal customer, can help
them with the brainstorming, canhelp them with the outlines for
the blog posts.
That part is absolutely fine.
Do not have chat, GPT, Claude,whoever, write your blog post
for you and just.
Publish it to your website.
You're not going to succeed ifyou do that because.

(09:04):
The reality of the situation iseverything out of chat, GPT and
out of our AI tools is not new.
It's not net new information.
It's all based on informationthat's already out there.
It's also not unique.
I'm sure you've started to seeit.
I know I have where everybody'sFacebook ads, emails, landing
pages, all start to sound thesame because they're all using

(09:25):
chat GPT, and so it's like, ohyeah, I've seen that before.
The way that you can reallystand out today is by having
content that really comes fromyour heart that you have
written.
So use those tools to speed upthe process.
Have them outline them, havethem give you ideas as to what
to include.
If you're one of my students,use the custom GPT that I've

(09:47):
created for you because they aretrained to help you, but do not
have them write everything foryou and just publish it.
It will not work.
From a search visibilitystandpoint, you will not be
rewarded.
The next thing you wanna do, nowyou've written, you've got your
blog, your keyword, you'veprobably included your keyword

(10:09):
in there.
Now you wanna do theoptimization.
You wanna write the title tag inthe meta description.
You wanna optimize the imagefile name.
You wanna make sure the URLincludes the keyword, all the
things that we talk about from atraditional Google SEO
standpoint.
If you don't know for sure whatthose are, get the beginner's
guide to SEO.
It's on the website at thefreebies tab, ET
marketing.com/freebies.

(10:31):
You're also there going to findthe beginner's guide to ai, SEO.
So chat, G-P-T-S-E-O.
Grab that because that's gonnawalk you through the next part
of this process, which is the.
Formatting for ai, so we don'tworry about key words when it
comes to ai.
We focus more on the formattingand the conversational tone

(10:52):
because AI search is moreconversational, so we want to
include conversational tone.
We want to include key phrases.
We want to make sure that.
We're just being veryconversational in what we are
writing now.
We want to use questions thatyour audience might ask.
We also want to make sure thatwe're really focusing on like

(11:12):
one question per blog post.
So it's the same concept we'vehad for Google for many years.
A stay focused one concept.
For each page, one keyword perpage, it's the same type thing.
Now, with AI is one question perpage, so it's going to all be
the same content.
You're going to optimize for SEOusing your keyword, and then
you're gonna format making sureyou're conversational, making

(11:33):
sure that you've used thequestions that they might ask,
and then making sure that it'seasy to skim.
You've got good header tags.
Put your keywords in thoseheader tags.
You've got bullet points.
You've maybe got A-T-L-D-R typesection at the top, or a recap
at the bottom with like a littlesummary.
These are all things that AIlikes.
They're gonna help you have abetter chance of ranking.

(11:54):
Then the last step is just totrack, measure, and adjust.
So rinse and repeat.
Once you start doing this, thenyou're going to want to track
the keywords that you're usingin your blog post.
You're gonna wanna put thoseinto your keyword ranking tool
so that you can see how they'reworking.
Is your number getting smaller?
Meaning are you moving closer toposition number one?

(12:15):
Then you're going to want tolook in analytics and see, am I
getting traffic?
Is the page that is ranking,getting more traffic.
You're gonna want to look atyour leads and see are people
coming in?
Are they opting in?
Are they submitting contactforms?
When I ask them how they foundme, are they saying, oh, I found
you on Google.
I found you on chat, GPT.

(12:35):
Like, look at that.
Keep your.
Reports on a monthly basis.
You can't, as of today see theAI visibility, however the
search tools are working onthat.
So in the future, you will beable to see AI visibility.
I know Uber suggests currentlyhas a placeholder where they're
building in an AI visibilityreport so soon.

(12:58):
We will be able to see easilyhow it is that we are from a
visibility standpoint, how werank essentially in AI search.
So that's coming, but as oftoday, September of 2025, we
don't have that available to usquite yet.
So what you're gonna wanna do.
Is focus on this, create thatgreat content, one new piece a

(13:20):
week, optimize, choose a keyword, make sure it's super
helpful, and then track yourresults adjust based on.
What you find.
So if people really like X topicand you get lots of traffic and
you generate leads and you makesales based on that, create more
of that content.
If you create a topic, youcreate a post and nobody engages

(13:42):
with it, nobody spends any time,or you absolutely can't rank for
that keyword, don't do it again.
It's that simple.
You really don't have tooverthink this.
SEO is not super technical.
SEO, like I I'm coming at you.
I have a degree in journalism,okay?
I do not code.
I am not technical.
I don't do any of that.

(14:03):
I write, and yet.
I've done SEO for 15 years.
You don't have to be technicalto do this.
Just follow my simple starterplan.
It will help you be more visibleon Google and Chat GPT.
If you have a podcast, make sureyou're listening to the podcast
SEO episode, so you learn how tobe more discoverable in the

(14:25):
podcast apps and then.
If you're ready to work with me,let's work together.
You can reach out and check andsee if there are any openings
for one-on-one elite coachingclients.
I'd love to help you do thisone-on-one, you and I working
together, or auditing yourfunnel, figuring out where your
sales are coming from, gettingyour email opt-in launched,
getting your nurture sequence,whatever it is you need help

(14:47):
with.
I've got 20, almost 25 years ofmarketing experience plus an
MBA.
I can walk you through this,make it a lot easier for you.
Or if you want to take the groupprogram, simple, SEO content,
we'll reopen for enrollment.
It's no longer available at alltimes.
It is an eight week cohort.

(15:08):
We are in the process right now.
We will reopen for enrollmentprobably in January, so stay
tuned.
Make sure you're on my mailinglist and you will have.
Information.
You'll be the first one to knowwhen that is ready for
enrollment in the winter months.
Alright, that's it for today.
I know it's a little bit longerepisode than normal, but it was

(15:28):
really important to walk youthrough what you can do to get
started today.
That is it for today.
I'll see you next week.
Bye for now.
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