June 10, 2025 • 19 mins
Google's AI Mode is here, and you need to know what it means to your SEO and your business visibility online.
Things are changing quickly, my friend. If you don't adjust your strategy, your website traffic may likely decrease. You need to be ready for AI Mode, and I'm walking you through what to do to protect your website's visibility, SEO, and traffic.
We'll even talk about how to do SEO for AI Mode, Overviews, and ChatGPT because our strategy needs to expand if we're going to keep up with the changes.
Register now for the free live SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT.
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My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here.
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Podcast recording and editing - Descript
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Hi there.
Welcome back to the simple SEOpodcast.
So this week I actually had adifferent podcast episode
already recorded, scheduled,edited, all of that, but things
are changing quickly in Google'sworld, and so I wanted to swap
it out and bring you a new.
(00:21):
Different one because this issuper, super relevant right now,
and so I wanna make sure thatyou get this information
immediately.
Even though you know, I'm onkind of not summer break, but
I'm summer part-time becauseChristopher's been home with me.
So today I wanna talk aboutGoogle's AI mode and what it
(00:43):
means for you and your businessbecause it's here.
So in March, Google startedtesting AI mode and AI mode.
If you're not familiar yet, itlooks very much like chat, GPT.
So it is.
A new tab on our Google searchresults page.
You know how you have thestandard tab that's got all the
(01:05):
different websites that we'reused to?
Now it's got the AI overviews atthe top of the page where it's
giving information.
They have added a new tab.
It's generally to the left ofyour original tab.
If you're on your Google searchresults page, you'll very likely
see an option that says AI mode.
If you click on that.
(01:27):
It is giving you all of theinformation to answer your
search query without necessarilyhaving to go through to a
website to find the information.
So I just wanna make sure you'reaware this is here.
I know it's brand new.
They just barely started testingit.
I got access to it I think inlate April, early May, and now
(01:50):
they're already rolling it out.
So they're rolling this out.
Faster than they did AIoverviews.
They're rolling it out fasterthan they roll out a lot of
their updates.
So we need to talk about itbecause it's going to change
things for you.
So if you want to remainrelevant and continue to be
visible and get website traffic,you're going to have to adjust
(02:12):
your strategies to accommodateGoogle's AI mode.
Because if you don't, if youdon't do anything.
Your visibility is very likelygoing to drop.
So let's talk about it realquick and kind of what we need
to do.
I personally think that AI modeis a direct response to chat GPT
and its search capabilities,because while Google still has
(02:35):
the lion's share of search, theystill have like 95%, 90.
No, they did just drop in Q4.
They dropped to like 88%, butthey still have the majority of
the search chat.
GPT is gaining steam and it ispicking up in popularity in
large part because of howconversational it is when you're
(02:56):
searching and it gives youdifferent information.
And so I think Google is usingAI mode to try to combat that
because.
Chat GPT.
While their search share issmall, it is growing fast and
there have been models that havesaid that they predict that chat
GPT could potentially surpassGoogle for searches in the
(03:18):
future.
So Google needs to obviouslymake changes to stay relevant.
We as publishers, businessowners.
Website owners have to also makechanges to stay relevant.
So let's talk about this.
So we talked a little bit aboutAI mode.
It is a whole AI tab in yourGoogle search results.
So when you go to Google and youtype in a question, you're very
(03:41):
likely going to see the AIoverviews, which rolled out last
year.
They're in the top of the pagethat's gonna give you some
information, a little bit ofdetail, but it still sends you
to.
Other websites, it still hasother websites on the page.
Now, AI Mode is an entire newsearch tab that is all AI
(04:02):
information.
At this point in time, it is notthe default.
You have to click through to goover to it from the traditional
search results page.
However, if people use thismore, my guess is Google will
ultimately make.
It, the default search page.
What does that mean for you?
Is this going to hurt yourwebsite traffic?
(04:23):
Because that I'm sure is thenext question that you have.
So in all honesty, it's possiblethis may hurt your website
traffic.
If you do nothing.
If you do not adapt, you do notchange your strategy.
You do not work with Google andnow AI Mode and Chat, GPT and
all of this.
Yes you are.
Website traffic is at risk, sowe're going to have to adjust
(04:48):
what we do.
The latest that I've seen isthat I think it was around 40%.
It was in an article I read lastweek, I think it was around 40%
of searches now have an AIoverview or an AI answer,
meaning Google thinks thatpeople don't necessarily need to
click through to find additionalinformation.
On that many of the queries thatthey're searching on Google each
(05:12):
day.
So what we wanna think about ishow do we stay relevant?
How do we stay visible?
How do we show up in those AIoverviews because that's going
to be more important than ever.
So our AI overviews and now AImode, like is it changing
everything?
In some ways, yes, in some ways,no.
(05:34):
AI overviews themselves remindme.
A lot of direct answers anddirect answers came out in 2012,
so having additional informationat the top of the Google search
page is something we've hadsince 2012, which was 13 years
ago.
I know it may not feel like it,but it was 13 years ago, so
we've had this for a long time.
My favorite example of a directanswer.
(05:57):
Is how many teaspoons are in atablespoon?
Well, there's three teaspoons ina tablespoon.
There will always be threeteaspoons in a tablespoon.
We don't really need to read anentire blog post to find out
that there are three teaspoonsin a tablespoon.
Google can give us thatinformation right at the top of
the page.
We can move on with our lives.
We know what we need to know toadapt because.
(06:19):
Who knows where the kid put thetablespoon, and all you have is
the teaspoon to work with whenyou're making dinner.
Not that that's ever happened toanybody, so that is what a
direct answer was.
I kind of see AI overviews beingsimilar.
It's a small amount ofinformation.
It's a blurb.
You can click on the little bearclaw there.
You can find out and see, youknow, what websites did they
(06:40):
find the information from.
You can get more, et cetera.
So what's different is AI mode.
So if you haven't seen it yet,you haven't used it, I want you
to go to Google Searchsomething.
If you get the AI overview, takea look at that and then click on
AI mode.
Like I said, it's gonna be up atthe top of your search bar
towards the left.
It's usually just below whereveryou typed in what you were
(07:02):
searching for.
Click on AI mode because AI modeis much more in depth, it's much
more detail.
It's longer.
It's got a lot more informationnow.
What content might be hurt by AImode?
If you have a lot of top of thefunnel, very general, very how
to basic information, um, it'slikely that you will see a drop
(07:25):
in traffic because theinformation in the AI summary is
fine.
It answers the question, ithelps the person.
It's kind of like the directanswer.
And how many teaspoons are in atablespoon.
Nobody needed to come to yourwebsite for that in the first
place.
Now if you want to stayrelevant, you want to continue
to get traffic to your website,you're going to need to adjust
(07:46):
your content strategy, andyou're going to need to think
about what other questions doesmy ideal customer have?
How do I help them?
How do I keep my contentstrategy so that Google and the
new AI bots like Chat, GPT, andPerplexity and everybody know
that I am a great resource forthis information?
You're really gonna have tothink about this and we need to
(08:06):
balance it.
Because it's those more indepth, detailed, nuanced queries
that we are seeing.
Somebody wants to learn moreabout a subject, they're more
likely to look at even AI modeand decide to dig deeper.
So if you have a website that isfull of top of funnel, very
(08:28):
basic information, very.
Simple how-tos, like I have someold posts that are things like
how to write a meta descriptionor how, you know, what is a meta
description.
Those are not going to gettraffic at this point because
they're really not what peopleneed to go read a blog post on,
because an overview, an AIoverview or something in AI mode
(08:49):
can say.
A meta description is an SEOelement.
It's approximately 160characters.
You should include your keywordin it.
Like you can get enoughinformation from that that you
really don't need to read a blogpost.
So I am anticipating trafficwill drop on posts like that.
However, posts like this GoogleAI mode is here.
What does it mean for yourbusiness?
(09:11):
This is more in depth.
This is gonna give you moreinformation, it's more helpful.
So yes, you're gonna be able toget.
Some info in AI mode, but howdoes it work for your business?
How do you apply it?
What do you need to do?
That's probably not going to beall be covered in the AI
overview or in AI mode, soyou're more likely going to want
to click through and go and readthe blog post, listen to the
(09:32):
podcast, et cetera to learn moreabout it.
So then I want you to thinkabout that.
We need to adjust our contentstrategy.
We need to be willing to thinkabout what will and will not
work Next, I want you to thinkabout how do we optimize to be
in AI overviews?
AI mode chat, GPT perplexity.
(09:54):
The world of search is changing.
If you are still only focused onGoogle, you will be left behind.
So we really need to make sure.
That not only are we optimizingfor Google, because Google does
still matter.
We've talked about that a lot onthe podcast recently.
Google does still matter.
It is not going away.
SEO is not dead, but it isdefinitely changing and this is
(10:19):
the biggest change we've had ina while.
And what I want you to look atis.
How do we get included in there?
So I want you to start thinkingabout writing your content for
Google and ai.
So the good news is that we'reseeing that our traditional SEO
best practices are not onlyimportant to our traditional
(10:41):
Google search results, the pagewith all the websites on it, but
they also.
Are important for ai, so AIoverviews, AI mode chat, GPT
Perplexity, all of them are alsorelying on our traditional SEO
best practices.
If you don't know what thoseare, get my beginner's guide to
(11:02):
SEO.
It will walk through what thoseare.
That's gonna work for Google andai.
So that's gonna get you started.
Then what you're gonna need todo.
Is to format your content for AIinclusion.
Now, AI does not look at keywords the way that traditional
SEO does.
(11:23):
AI is more about the phrases.
It's more about beingconversational.
It's more about having the wordsthat it's looking for, that it
anticipates there.
So what they're saying from anAI optimization standpoint is
that we want to create greatcontent.
That's helpful.
Sounds familiar, right?
That's what we do with Google.
(11:45):
But here we wanna make sure thatwe are focusing on answering
specific questions for ourreaders.
One question for each blog post.
So staying very.
Focused on that one question,being in depth, providing value,
being helpful.
Don't just give the surfacelevel information because again,
you're not going to.
(12:07):
Get results.
If all you're giving isinformation they can get
anywhere else, you need to beunique and different.
Add in your EEAT variables, soyour experience, your expertise,
your authority, your trust.
Help your audience understandwhy you're different in how you
can help them.
It also helps Google and now theAI search engines.
(12:30):
Understand how you aredifferent, then you want to make
sure that you're formatting itfor ai because AI is going to
read it differently.
They're going to read yourtraditional Google signals.
They still need your site to befast.
They still need it to betechnically sound.
They still need to have contentthat makes sense and they need
it to link together and all ofthat so they understand the
context and the content andeverything.
(12:52):
For ai, you're going and itreally, honestly.
This is also beneficial for yourreader.
You want it to have shortparagraphs.
You want to have extra whitespace between your paragraphs.
You wanna break up your text soit's easier to scan and
understand.
You want to use headings orheader tags.
(13:13):
We talk about your H two andyour H three tags.
You want to include those inyour content and you want to
use.
Questions or phrases there?
Consider using the headings thatyou see in Google's.
People also ask within yourheader tags when you are
creating new blog posts.
So when you're doing yourkeyword research and you're
(13:34):
looking and you're refining, ifyou're one of my students, you
know how I teach you to do thisprocess.
Now, I want you, we've startedtalking about this a bit in the
group.
I want you to take note of whatpeople are.
What is there, and people alsoask and see if it's applicable
and relevant to what you'rewriting about because that can
be a way that you optimize tohave a better chance of showing
up in ai.
The other thing we're seeingthat really works, AI likes a
(13:56):
small FAQ section.
At the bottom for maximumsearchability Skimm ability,
because AI remember is lookingfor matches on the text and the
phrases more so than thekeyword.
So we wanna make sure we havethe information that it expects
(14:17):
to see.
Now, you may be wondering, canyour old content rank in AI
mode?
It can.
I have blog posts that I wrotemany, many years ago that are
ranking in AI mode.
Um, and AI overviews and onchat, GPT.
So if you have a wealth of oldblog posts and you're not sure
(14:37):
what to do, what to focus onfirst.
What I want you to do is just gothrough and work on'em one at a
time.
You don't have to do all of themat once.
Start with the ones that are themost popular, meaning the ones
that get the most traffic or theones that have keywords that are
ranking the highest.
Refresh, the SEO if necessary atjust the keyword targeting.
If you need, look at theformatting, decide if you need
(15:00):
to adjust your content or yourformatting to have a better
chance to help the AI searchengines understand the
information and do all of thisbecause this.
Is going to make a difference inhelping you stay visible.
So like I said, just start withone, do the refresh.
You don't have to do all ofthem.
Just focus on one at a time andstart working on it.
(15:23):
If you're creating new content,make sure you're creating new
content with Google.
And AI search in mind.
Now, if you are ready to dothis, you wanna learn how to do
it.
You want somebody to show youwhat it looks like, what to do,
walk you through it step bystep.
Just make this easy.
Join me in simple SEO contentand I'm gonna walk you through
(15:45):
exactly what to do step by stepby step.
You can sign up, I'll put thelink in the.
Show notes are in thedescription for you.
Um, you can find it on thewebsite or if you go to etched
marketing.com/yes, because youare a podcast listener or if you
sign up for the webinar and takethe free live the free class
(16:09):
that's on the website.
You'll save$500.
So do that.
Don't pay full price like you'rehere.
You're in my world.
You should get the better price.
So go to etchedmarketing.com/yes or take the
free class.
Either way, you'll have accessto the discounted rate for
simple SEO content.
(16:29):
You can do this.
It is changing.
We need to adjust our strategyfor AI mode.
AI overviews chat, GPT, all ofit.
If you do not adjust now, youwill very likely see a dip in
your website Traffic.
(16:50):
In the coming months becausemore people are starting to
search via ai.
And like I said, if Googledecides that this is what works
better, people like it better,this could potentially become
the Google search page, thedefault search page, rather than
the one that we're used to withall the websites.
So if you wanna continue gettingtraffic.
(17:12):
You gotta learn how to play thegame and show up in AI search as
well.
Alright, I know this is longerthan normal, but this one was a
really important one.
I'm going to go ahead and movethings around so that it comes
out for you next week.
So you're not gonna know it'snext week, but this is the very
next podcast episode that I'mgoing to release, which is not
(17:32):
normal for me.
I am actually.
My other ones I'm recording noware my July ones, so I'm sliding
this one in here so that you canget it right away because it's
so important.
Alright, thanks for being here.
Bye for now.
I'll see you next week.
Hi there.
Welcome back to the simple SEOpodcast.
So this week I actually had adifferent podcast episode
already recorded, scheduled,edited, all of that, but things
are changing quickly in Google'sworld, and so I wanted to swap
it out and bring you a new.
(00:21):
Different one because this issuper, super relevant right now,
and so I wanna make sure thatyou get this information
immediately.
Even though you know, I'm onkind of not summer break, but
I'm summer part-time becauseChristopher's been home with me.
So today I wanna talk aboutGoogle's AI mode and what it
(00:43):
means for you and your businessbecause it's here.
So in March, Google startedtesting AI mode and AI mode.
If you're not familiar yet, itlooks very much like chat, GPT.
So it is.
A new tab on our Google searchresults page.
You know how you have thestandard tab that's got all the
(01:05):
different websites that we'reused to?
Now it's got the AI overviews atthe top of the page where it's
giving information.
They have added a new tab.
It's generally to the left ofyour original tab.
If you're on your Google searchresults page, you'll very likely
see an option that says AI mode.
If you click on that.
(01:27):
It is giving you all of theinformation to answer your
search query without necessarilyhaving to go through to a
website to find the information.
So I just wanna make sure you'reaware this is here.
I know it's brand new.
They just barely started testingit.
I got access to it I think inlate April, early May, and now
(01:50):
they're already rolling it out.
So they're rolling this out.
Faster than they did AIoverviews.
They're rolling it out fasterthan they roll out a lot of
their updates.
So we need to talk about itbecause it's going to change
things for you.
So if you want to remainrelevant and continue to be
visible and get website traffic,you're going to have to adjust
(02:12):
your strategies to accommodateGoogle's AI mode.
Because if you don't, if youdon't do anything.
Your visibility is very likelygoing to drop.
So let's talk about it realquick and kind of what we need
to do.
I personally think that AI modeis a direct response to chat GPT
and its search capabilities,because while Google still has
(02:35):
the lion's share of search, theystill have like 95%, 90.
No, they did just drop in Q4.
They dropped to like 88%, butthey still have the majority of
the search chat.
GPT is gaining steam and it ispicking up in popularity in
large part because of howconversational it is when you're
(02:56):
searching and it gives youdifferent information.
And so I think Google is usingAI mode to try to combat that
because.
Chat GPT.
While their search share issmall, it is growing fast and
there have been models that havesaid that they predict that chat
GPT could potentially surpassGoogle for searches in the
(03:18):
future.
So Google needs to obviouslymake changes to stay relevant.
We as publishers, businessowners.
Website owners have to also makechanges to stay relevant.
So let's talk about this.
So we talked a little bit aboutAI mode.
It is a whole AI tab in yourGoogle search results.
So when you go to Google and youtype in a question, you're very
(03:41):
likely going to see the AIoverviews, which rolled out last
year.
They're in the top of the pagethat's gonna give you some
information, a little bit ofdetail, but it still sends you
to.
Other websites, it still hasother websites on the page.
Now, AI Mode is an entire newsearch tab that is all AI
(04:02):
information.
At this point in time, it is notthe default.
You have to click through to goover to it from the traditional
search results page.
However, if people use thismore, my guess is Google will
ultimately make.
It, the default search page.
What does that mean for you?
Is this going to hurt yourwebsite traffic?
(04:23):
Because that I'm sure is thenext question that you have.
So in all honesty, it's possiblethis may hurt your website
traffic.
If you do nothing.
If you do not adapt, you do notchange your strategy.
You do not work with Google andnow AI Mode and Chat, GPT and
all of this.
Yes you are.
Website traffic is at risk, sowe're going to have to adjust
(04:48):
what we do.
The latest that I've seen isthat I think it was around 40%.
It was in an article I read lastweek, I think it was around 40%
of searches now have an AIoverview or an AI answer,
meaning Google thinks thatpeople don't necessarily need to
click through to find additionalinformation.
On that many of the queries thatthey're searching on Google each
(05:12):
day.
So what we wanna think about ishow do we stay relevant?
How do we stay visible?
How do we show up in those AIoverviews because that's going
to be more important than ever.
So our AI overviews and now AImode, like is it changing
everything?
In some ways, yes, in some ways,no.
(05:34):
AI overviews themselves remindme.
A lot of direct answers anddirect answers came out in 2012,
so having additional informationat the top of the Google search
page is something we've hadsince 2012, which was 13 years
ago.
I know it may not feel like it,but it was 13 years ago, so
we've had this for a long time.
My favorite example of a directanswer.
(05:57):
Is how many teaspoons are in atablespoon?
Well, there's three teaspoons ina tablespoon.
There will always be threeteaspoons in a tablespoon.
We don't really need to read anentire blog post to find out
that there are three teaspoonsin a tablespoon.
Google can give us thatinformation right at the top of
the page.
We can move on with our lives.
We know what we need to know toadapt because.
(06:19):
Who knows where the kid put thetablespoon, and all you have is
the teaspoon to work with whenyou're making dinner.
Not that that's ever happened toanybody, so that is what a
direct answer was.
I kind of see AI overviews beingsimilar.
It's a small amount ofinformation.
It's a blurb.
You can click on the little bearclaw there.
You can find out and see, youknow, what websites did they
(06:40):
find the information from.
You can get more, et cetera.
So what's different is AI mode.
So if you haven't seen it yet,you haven't used it, I want you
to go to Google Searchsomething.
If you get the AI overview, takea look at that and then click on
AI mode.
Like I said, it's gonna be up atthe top of your search bar
towards the left.
It's usually just below whereveryou typed in what you were
(07:02):
searching for.
Click on AI mode because AI modeis much more in depth, it's much
more detail.
It's longer.
It's got a lot more informationnow.
What content might be hurt by AImode?
If you have a lot of top of thefunnel, very general, very how
to basic information, um, it'slikely that you will see a drop
(07:25):
in traffic because theinformation in the AI summary is
fine.
It answers the question, ithelps the person.
It's kind of like the directanswer.
And how many teaspoons are in atablespoon.
Nobody needed to come to yourwebsite for that in the first
place.
Now if you want to stayrelevant, you want to continue
to get traffic to your website,you're going to need to adjust
(07:46):
your content strategy, andyou're going to need to think
about what other questions doesmy ideal customer have?
How do I help them?
How do I keep my contentstrategy so that Google and the
new AI bots like Chat, GPT, andPerplexity and everybody know
that I am a great resource forthis information?
You're really gonna have tothink about this and we need to
(08:06):
balance it.
Because it's those more indepth, detailed, nuanced queries
that we are seeing.
Somebody wants to learn moreabout a subject, they're more
likely to look at even AI modeand decide to dig deeper.
So if you have a website that isfull of top of funnel, very
(08:28):
basic information, very.
Simple how-tos, like I have someold posts that are things like
how to write a meta descriptionor how, you know, what is a meta
description.
Those are not going to gettraffic at this point because
they're really not what peopleneed to go read a blog post on,
because an overview, an AIoverview or something in AI mode
(08:49):
can say.
A meta description is an SEOelement.
It's approximately 160characters.
You should include your keywordin it.
Like you can get enoughinformation from that that you
really don't need to read a blogpost.
So I am anticipating trafficwill drop on posts like that.
However, posts like this GoogleAI mode is here.
What does it mean for yourbusiness?
(09:11):
This is more in depth.
This is gonna give you moreinformation, it's more helpful.
So yes, you're gonna be able toget.
Some info in AI mode, but howdoes it work for your business?
How do you apply it?
What do you need to do?
That's probably not going to beall be covered in the AI
overview or in AI mode, soyou're more likely going to want
to click through and go and readthe blog post, listen to the
(09:32):
podcast, et cetera to learn moreabout it.
So then I want you to thinkabout that.
We need to adjust our contentstrategy.
We need to be willing to thinkabout what will and will not
work Next, I want you to thinkabout how do we optimize to be
in AI overviews?
AI mode chat, GPT perplexity.
(09:54):
The world of search is changing.
If you are still only focused onGoogle, you will be left behind.
So we really need to make sure.
That not only are we optimizingfor Google, because Google does
still matter.
We've talked about that a lot onthe podcast recently.
Google does still matter.
It is not going away.
SEO is not dead, but it isdefinitely changing and this is
(10:19):
the biggest change we've had ina while.
And what I want you to look atis.
How do we get included in there?
So I want you to start thinkingabout writing your content for
Google and ai.
So the good news is that we'reseeing that our traditional SEO
best practices are not onlyimportant to our traditional
(10:41):
Google search results, the pagewith all the websites on it, but
they also.
Are important for ai, so AIoverviews, AI mode chat, GPT
Perplexity, all of them are alsorelying on our traditional SEO
best practices.
If you don't know what thoseare, get my beginner's guide to
(11:02):
SEO.
It will walk through what thoseare.
That's gonna work for Google andai.
So that's gonna get you started.
Then what you're gonna need todo.
Is to format your content for AIinclusion.
Now, AI does not look at keywords the way that traditional
SEO does.
(11:23):
AI is more about the phrases.
It's more about beingconversational.
It's more about having the wordsthat it's looking for, that it
anticipates there.
So what they're saying from anAI optimization standpoint is
that we want to create greatcontent.
That's helpful.
Sounds familiar, right?
That's what we do with Google.
(11:45):
But here we wanna make sure thatwe are focusing on answering
specific questions for ourreaders.
One question for each blog post.
So staying very.
Focused on that one question,being in depth, providing value,
being helpful.
Don't just give the surfacelevel information because again,
you're not going to.
(12:07):
Get results.
If all you're giving isinformation they can get
anywhere else, you need to beunique and different.
Add in your EEAT variables, soyour experience, your expertise,
your authority, your trust.
Help your audience understandwhy you're different in how you
can help them.
It also helps Google and now theAI search engines.
(12:30):
Understand how you aredifferent, then you want to make
sure that you're formatting itfor ai because AI is going to
read it differently.
They're going to read yourtraditional Google signals.
They still need your site to befast.
They still need it to betechnically sound.
They still need to have contentthat makes sense and they need
it to link together and all ofthat so they understand the
context and the content andeverything.
(12:52):
For ai, you're going and itreally, honestly.
This is also beneficial for yourreader.
You want it to have shortparagraphs.
You want to have extra whitespace between your paragraphs.
You wanna break up your text soit's easier to scan and
understand.
You want to use headings orheader tags.
(13:13):
We talk about your H two andyour H three tags.
You want to include those inyour content and you want to
use.
Questions or phrases there?
Consider using the headings thatyou see in Google's.
People also ask within yourheader tags when you are
creating new blog posts.
So when you're doing yourkeyword research and you're
(13:34):
looking and you're refining, ifyou're one of my students, you
know how I teach you to do thisprocess.
Now, I want you, we've startedtalking about this a bit in the
group.
I want you to take note of whatpeople are.
What is there, and people alsoask and see if it's applicable
and relevant to what you'rewriting about because that can
be a way that you optimize tohave a better chance of showing
up in ai.
The other thing we're seeingthat really works, AI likes a
(13:56):
small FAQ section.
At the bottom for maximumsearchability Skimm ability,
because AI remember is lookingfor matches on the text and the
phrases more so than thekeyword.
So we wanna make sure we havethe information that it expects
(14:17):
to see.
Now, you may be wondering, canyour old content rank in AI
mode?
It can.
I have blog posts that I wrotemany, many years ago that are
ranking in AI mode.
Um, and AI overviews and onchat, GPT.
So if you have a wealth of oldblog posts and you're not sure
(14:37):
what to do, what to focus onfirst.
What I want you to do is just gothrough and work on'em one at a
time.
You don't have to do all of themat once.
Start with the ones that are themost popular, meaning the ones
that get the most traffic or theones that have keywords that are
ranking the highest.
Refresh, the SEO if necessary atjust the keyword targeting.
If you need, look at theformatting, decide if you need
(15:00):
to adjust your content or yourformatting to have a better
chance to help the AI searchengines understand the
information and do all of thisbecause this.
Is going to make a difference inhelping you stay visible.
So like I said, just start withone, do the refresh.
You don't have to do all ofthem.
Just focus on one at a time andstart working on it.
(15:23):
If you're creating new content,make sure you're creating new
content with Google.
And AI search in mind.
Now, if you are ready to dothis, you wanna learn how to do
it.
You want somebody to show youwhat it looks like, what to do,
walk you through it step bystep.
Just make this easy.
Join me in simple SEO contentand I'm gonna walk you through
(15:45):
exactly what to do step by stepby step.
You can sign up, I'll put thelink in the.
Show notes are in thedescription for you.
Um, you can find it on thewebsite or if you go to etched
marketing.com/yes, because youare a podcast listener or if you
sign up for the webinar and takethe free live the free class
(16:09):
that's on the website.
You'll save$500.
So do that.
Don't pay full price like you'rehere.
You're in my world.
You should get the better price.
So go to etchedmarketing.com/yes or take the
free class.
Either way, you'll have accessto the discounted rate for
simple SEO content.
(16:29):
You can do this.
It is changing.
We need to adjust our strategyfor AI mode.
AI overviews chat, GPT, all ofit.
If you do not adjust now, youwill very likely see a dip in
your website Traffic.
(16:50):
In the coming months becausemore people are starting to
search via ai.
And like I said, if Googledecides that this is what works
better, people like it better,this could potentially become
the Google search page, thedefault search page, rather than
the one that we're used to withall the websites.
So if you wanna continue gettingtraffic.
(17:12):
You gotta learn how to play thegame and show up in AI search as
well.
Alright, I know this is longerthan normal, but this one was a
really important one.
I'm going to go ahead and movethings around so that it comes
out for you next week.
So you're not gonna know it'snext week, but this is the very
next podcast episode that I'mgoing to release, which is not
(17:32):
normal for me.
I am actually.
My other ones I'm recording noware my July ones, so I'm sliding
this one in here so that you canget it right away because it's
so important.
Alright, thanks for being here.
Bye for now.
I'll see you next week.
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