September 2, 2025 • 14 mins
Learn how to help your podcast be found by new listeners in the podcast apps. Use these podcast discoverability tips to grow your show. Follow along as I walk you through easy, step-by-step podcast SEO tips for beginners to help you increase your downloads and grow your audience. If you're podcasting and want to grow faster, I'll show you how in today's episode.
Register now for the free live SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT.
https://www.etchedmarketing.com/registration-seo-class
My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here.
https://www.etchedmarketing.com/freebies
Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money.
https://www.etchedmarketing.com/marketing-coaching
Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)
https://www.etchedmarketing.com/yes
Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program.
https://www.etchedmarketing.com/enroll
My favorite marketing tools (affiliate links)
Podcast recording and editing - Descript
Mark as Played
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Hi there.
Welcome back to the podcast.
Today I want to talk to youabout podcast discoverability
tips, really things that you cando to help your podcast grow, to
help your audience find iteasier.
Now, if you don't have a podcastyet, and you are a business
owner, I really want you.
Think about adding one becausewith all the changes that we're
(00:24):
seeing in the world and theshift away from some of the
Google search and more peoplesearching chat, GPT and other
places, your website is notnecessarily going to get the
same amount of traffic that italways has.
You are very likely, if you'venot yet seen a drop in traffic,
you probably are going to.
For you, a podcast can be anamazing way to boost your
(00:48):
discoverability and your onlinevisibility, helping to bring in
yet another audience into yourworld.
It also can be a fantastic wayof nurturing your audience.
We're gonna talk more about thatin next week's episode where we
really look at.
What exactly a podcast can dofor you, because I do believe
that for most small businessowners, a podcast can make a big
(01:12):
difference for you from avisibility, discoverability, and
nurturing standpoint, meaningbringing people into your world
and helping you make more money.
So, let's just jump into today.
Let's assume you have a podcast.
If you don't yet have a podcast,go ahead and listen to this one
because I do want you to createone.
Alright.
(01:33):
So you've got a podcast, maybepeople aren't finding it.
Maybe you're only getting 30,40, 50 downloads per episode and
you're kind of frustratedbecause it feels like you're
putting the effort in.
But you're not getting thereward.
The reason you're not gettingthe reward is you are not
helping the apps to understandwhat your podcast is about.
(01:53):
You are not helping people tofind it, so we need to do that.
What I want you to understand isthat SEO search engine
optimization, the thing, samething we talk about all the time
for Google and Chat, GPT, andall of that also works amazingly
well for podcasts.
In fact, the podcast appsthemselves are search engines.
(02:14):
The thing that I love aboutpodcast SEO is it's actually a
lot easier than Google and itworks a lot faster.
I have personally seen episodesof mine start ranking high in
the search results within.
24 hours.
Whereas on Google, it's gonnatake you months to get that
traffic most of the time.
But that visibility can bereally quick with podcast apps.
(02:37):
So I want you to likeunderstand, most people don't
know that podcast, SEO is even athing that it works.
And what I want you tounderstand as an online
marketer, as a business owner,we can pretty much optimize for
search.
Anywhere that our ideal customeris spending time, we can
optimize for search on GoogleChat, GPT podcasts.
(03:00):
You can even optimize for searchon social media, making it
easier to connect the rightperson with the content that
you're creating for them.
There's no point in creatingcontent and not optimizing it
because if you do that, you'rejust wasting your time and
effort.
So don't podcast without doingSEO.
Don't write a blog without doingSEO.
Don't have a website withoutdoing SEO.
(03:21):
I probably don't need to keepsaying that, do I?
So what I really want you tounderstand is how important.
A search engine optimization isto your podcast's performance.
So if you want your podcast tobe discovered, you want new
people to find you.
You want to bring brand newpeople into your world, and you
want your downloads to grow, youneed to optimize your show.
(03:43):
It's not super complicated.
It doesn't take a long time.
It's a very.
Easy process.
Once you understand how itworks, you are going to choose
keywords and you really wannathink about your ideal customer.
Like what keywords would theyuse, how would they talk, what
questions might they ask?
And we're gonna use those invery specific places because
(04:05):
most of the time when podcastsare not growing, I see the same
handful of issues.
And so let's talk about whatthose issues are, and then I
want you to remember what I saidabout keywords.
Keywords are gonna be veryimportant for podcast, SEO.
So.
When podcasts are stagnant, whenthey don't grow, when they don't
get listened to by new people,generally they're making some of
(04:28):
these same simple prob problems,so, or mistakes.
The first one is that their showtitle is cutesy, or it's vague,
or.
It just really doesn't say whatit is.
It doesn't tell you what theshow is about.
What you need to think abouthere is what is your ideal
customer?
What are they looking for?
(04:49):
What do they wanna learn about?
What are they searching about?
And then if it's something whereyou are very niche specific and
you can tie it to your niche,that would be an even better
thing to do.
So rather than.
Naming something.
Let's say you're talking aboutsourdough bread baking, rather
than naming your podcast episodelike, um, kitchen Love.
(05:13):
That tells me nothing Kitchenlove.
What in the world is that about?
I have no idea that that's aboutsourdough bread baking.
But if you named your podcastSourdough with Sarah, let's say
your name's Sarah, and youcreate sourdough sourdough with
Sarah or sourdough.
Baking for beginners, somethinglike that, that is super
straightforward, that's going tohelp you sourdough.
(05:36):
Baking for beginners is probablythe best of those options
because not only does it tell meit's sourdough baking, like
sourdough bread, baking tips,but it's for beginners.
So you really wanna think aboutyour ideal customer.
Who are they?
What questions might they have?
What are they interested in?
You want them to really be ableto see themselves and be like,
oh yeah, I totally identify asthat.
I am a beginner and I want tolearn how to make sourdough, or
(05:59):
I really want to learn how tomake sourdough.
I've never done it before.
I've definitely am a beginner.
You want them to be able to seethemselves in there.
Don't be cutesy.
Don't be vague, like it's gonnafeel boring.
There's a reason my podcast iscalled Simple Marketing and SEO.
And it's online marketing tipsfor entrepreneurs.
Hello.
You are an entrepreneur.
You are doing online marketing,and you'd like it to be simple
(06:21):
and easy to understand, right?
Okay.
That's why that's the name of myshow.
The next thing that we wannalook at is episode titles, and
we wanna make sure that they aresearchable, not just fun.
So sometimes we'll see showtitles, things like, let's chat
about growth.
Cool.
Except that tells me nothing asa listener.
(06:41):
So if I see that in the podcastapp, I probably am not gonna
listen to that unless it's anepisode that it's a show that
I'm already listening to.
And remember, we're talkingabout discoverability.
We want new people to find yourshow and listen to it.
So a better name for that wouldbe something like, let's chat
about business growth as a newlife coach.
Now, if I'm a new life coach andI see that and I'm like
(07:04):
searching for business tips orlife coach business tips,
something like that, and it popsup and I'm like, oh, business
growth for a new life coach,yes, I need that.
And then I'm more likely tolisten to it.
The next thing that we see, orthat I see are episode
descriptions that are notdescriptive.
You're so worried about givingaway what's in the show that you
(07:26):
say nothing, or you use so muchunnecessary fluff that again,
you say nothing.
Don't worry about giving awaytoo much.
I mean, don't give the spoilers,don't say exactly what's going
on.
But be descriptive and make ithelpful.
Think about it, if you were theperson reading this description,
would you want to listen to theshow?
(07:46):
Would you want to invest yourtime based on that description?
Would it help that one person,that best ideal customer that
you have?
The other issue that I see, andthis I see more often than not
with podcasting, and it'ssomething we really wanna think
about, especially when we'repodcasting for business.
We're not just podcasting forthe heck of it.
We are podcasting for business,which means we need to be
(08:08):
strategic, we need to have veryclear content pillars.
We need to be.
Consistent in what we'recreating, what we're talking
about, so that when somebodycomes in and they listen, and
let's say they see that post onbusiness growth for new life
coaches, they should be able toexpect that next week's episode
(08:29):
is also going to be out.
About business, and it'sprobably going to be about life
coaches depending on what angleyour actual podcast is.
Now, if I come in, because I'minterested in business growth
tips for new life coaches, andnext week's episode is from your
sourdough bread baking.
Podcast, but you've got it here.
(08:49):
Like you're talking about allsorts of different things.
I am not interested in sourdoughbread baking.
I'm interested in business tips.
And so now why am I listening tothis podcast?
I'm probably not going to, so wereally want to think about.
Being consistent and choosingthose content pillars.
I always tell my students,choose four, especially if we're
gonna do weekly content, fourcontent pillars.
(09:12):
That helps you create content ona weekly basis, touching on
different areas that tie back toyour business.
The other thing you wanna thinkabout, because you're doing this
for your business, you want tomake sure that you are
generating interest trafficleads.
And ultimately sales from theright people.
So if you are laying out yourplan for your content, make sure
(09:35):
you think about how this ties toyour products or services.
You want to make sure that youare keeping your one ideal
customer in mind and thinkingabout them and what information
do they need and what questionsdo they have and how do you help
them because they are the personthat you are creating this post.
Four, this podcast, episodefour.
So I want you to make sure thatyou are doing that and you're
(09:57):
really focusing on them and youare tying back to your business.
So make sure your episodes makesense and align with your
products and services.
Otherwise, you are gonna createa podcast that is a hobby, and
if you have a business and youwant it to generate leads,
that's going to be veryimportant.
Another tip.
For you from a discoverabilitystandpoint is keep your episodes
(10:20):
short and sweet, the sweet spotfor discoverability, for new
listeners, right in that 10 to15 minute range because it's not
too much of a commitment.
That's why my episodes are allshort.
I very seldom hit the 20 minutemark and it is deliberate
because I want new people to beable to find my show, look at
(10:40):
it, and be like.
Yeah, I see myself in thattitle.
Yes, I'm interested in learningthat.
And oh, it's 12 minutes.
That's good.
I'm willing to give somebody 12minutes.
I will give her a try.
Do that because it's easier tocommit to 10, 12, 15 minutes
than it is to commit to 30, 45,60.
So keep'em short and sweet whenyou're looking to really be
(11:00):
discovered in the apps, it doeshelp.
And then if you're curious likewhat you can look at, how you
can kind of do a quick review ofyour podcast, just take a look
at your last couple of episodes.
What are they titled?
Do they make sense?
Do they align with your content?
Do they align with your productsand services, et cetera?
If you really wanna learn how todo this, and I highly encourage
you to do it, because having apodcast is one of the best
(11:21):
things I've done for mybusiness, and I believe very
strongly that it could befantastic for your business too.
Especially like we talked about.
We're in what people are terminga trust recession.
People need more engagement withour content.
They need to get to know us andlike us and trust us and all of
that.
And your podcast can be anamazing nurturing tool to help
you with that.
What I want you to do.
(11:42):
Is take simple podcast, SEO.
It is a self-study course.
It's only$297, so it's a verylow price point.
It's a low investment, but it'sgoing to walk you through how to
do this and it's gonna show youwhat to do from a podcast art
standpoint.
Podcast titles, names.
Episodes, how to plan yourcontent.
If you don't yet have a podcast,there's even a bonus in there
(12:05):
that's like a Kickstarter towalk you through, like the tech
stack, how do I record and whatdo I use and how do you map it
out, and how do you start apodcast?
All of that.
You don't need a big, giantinvolved, expensive podcasting
course.
Okay?
There's a reason that I made it.
$297.
It really doesn't need to besuper big and involved.
But let me walk you through thatand teach you exactly what I've
(12:27):
done to turn my podcast into atop 10% podcast.
It is continuing to grow, and mydownloads grow every single
month quite significantly.
So let me teach you how to turnyour podcast into a fantastic
visibility and nurturing toolfor your business.
Just take that class real quick.
It'll be super easy.
Go to et marketing.com/enrolland you will find that.
(12:52):
Podcast course, and like I said,it's self-study.
You don't need a support groupfor that one.
It's, it's prettystraightforward.
I'll explain it to you.
You'll be able to figure it outand get your podcast discovered
faster.
Alright, that's it for today.
I will see you back here nextweek.
Bye for now.
Hi there.
Welcome back to the podcast.
Today I want to talk to youabout podcast discoverability
tips, really things that you cando to help your podcast grow, to
help your audience find iteasier.
Now, if you don't have a podcastyet, and you are a business
owner, I really want you.
Think about adding one becausewith all the changes that we're
(00:24):
seeing in the world and theshift away from some of the
Google search and more peoplesearching chat, GPT and other
places, your website is notnecessarily going to get the
same amount of traffic that italways has.
You are very likely, if you'venot yet seen a drop in traffic,
you probably are going to.
For you, a podcast can be anamazing way to boost your
(00:48):
discoverability and your onlinevisibility, helping to bring in
yet another audience into yourworld.
It also can be a fantastic wayof nurturing your audience.
We're gonna talk more about thatin next week's episode where we
really look at.
What exactly a podcast can dofor you, because I do believe
that for most small businessowners, a podcast can make a big
(01:12):
difference for you from avisibility, discoverability, and
nurturing standpoint, meaningbringing people into your world
and helping you make more money.
So, let's just jump into today.
Let's assume you have a podcast.
If you don't yet have a podcast,go ahead and listen to this one
because I do want you to createone.
Alright.
(01:33):
So you've got a podcast, maybepeople aren't finding it.
Maybe you're only getting 30,40, 50 downloads per episode and
you're kind of frustratedbecause it feels like you're
putting the effort in.
But you're not getting thereward.
The reason you're not gettingthe reward is you are not
helping the apps to understandwhat your podcast is about.
(01:53):
You are not helping people tofind it, so we need to do that.
What I want you to understand isthat SEO search engine
optimization, the thing, samething we talk about all the time
for Google and Chat, GPT, andall of that also works amazingly
well for podcasts.
In fact, the podcast appsthemselves are search engines.
(02:14):
The thing that I love aboutpodcast SEO is it's actually a
lot easier than Google and itworks a lot faster.
I have personally seen episodesof mine start ranking high in
the search results within.
24 hours.
Whereas on Google, it's gonnatake you months to get that
traffic most of the time.
But that visibility can bereally quick with podcast apps.
(02:37):
So I want you to likeunderstand, most people don't
know that podcast, SEO is even athing that it works.
And what I want you tounderstand as an online
marketer, as a business owner,we can pretty much optimize for
search.
Anywhere that our ideal customeris spending time, we can
optimize for search on GoogleChat, GPT podcasts.
(03:00):
You can even optimize for searchon social media, making it
easier to connect the rightperson with the content that
you're creating for them.
There's no point in creatingcontent and not optimizing it
because if you do that, you'rejust wasting your time and
effort.
So don't podcast without doingSEO.
Don't write a blog without doingSEO.
Don't have a website withoutdoing SEO.
(03:21):
I probably don't need to keepsaying that, do I?
So what I really want you tounderstand is how important.
A search engine optimization isto your podcast's performance.
So if you want your podcast tobe discovered, you want new
people to find you.
You want to bring brand newpeople into your world, and you
want your downloads to grow, youneed to optimize your show.
(03:43):
It's not super complicated.
It doesn't take a long time.
It's a very.
Easy process.
Once you understand how itworks, you are going to choose
keywords and you really wannathink about your ideal customer.
Like what keywords would theyuse, how would they talk, what
questions might they ask?
And we're gonna use those invery specific places because
(04:05):
most of the time when podcastsare not growing, I see the same
handful of issues.
And so let's talk about whatthose issues are, and then I
want you to remember what I saidabout keywords.
Keywords are gonna be veryimportant for podcast, SEO.
So.
When podcasts are stagnant, whenthey don't grow, when they don't
get listened to by new people,generally they're making some of
(04:28):
these same simple prob problems,so, or mistakes.
The first one is that their showtitle is cutesy, or it's vague,
or.
It just really doesn't say whatit is.
It doesn't tell you what theshow is about.
What you need to think abouthere is what is your ideal
customer?
What are they looking for?
(04:49):
What do they wanna learn about?
What are they searching about?
And then if it's something whereyou are very niche specific and
you can tie it to your niche,that would be an even better
thing to do.
So rather than.
Naming something.
Let's say you're talking aboutsourdough bread baking, rather
than naming your podcast episodelike, um, kitchen Love.
(05:13):
That tells me nothing Kitchenlove.
What in the world is that about?
I have no idea that that's aboutsourdough bread baking.
But if you named your podcastSourdough with Sarah, let's say
your name's Sarah, and youcreate sourdough sourdough with
Sarah or sourdough.
Baking for beginners, somethinglike that, that is super
straightforward, that's going tohelp you sourdough.
(05:36):
Baking for beginners is probablythe best of those options
because not only does it tell meit's sourdough baking, like
sourdough bread, baking tips,but it's for beginners.
So you really wanna think aboutyour ideal customer.
Who are they?
What questions might they have?
What are they interested in?
You want them to really be ableto see themselves and be like,
oh yeah, I totally identify asthat.
I am a beginner and I want tolearn how to make sourdough, or
(05:59):
I really want to learn how tomake sourdough.
I've never done it before.
I've definitely am a beginner.
You want them to be able to seethemselves in there.
Don't be cutesy.
Don't be vague, like it's gonnafeel boring.
There's a reason my podcast iscalled Simple Marketing and SEO.
And it's online marketing tipsfor entrepreneurs.
Hello.
You are an entrepreneur.
You are doing online marketing,and you'd like it to be simple
(06:21):
and easy to understand, right?
Okay.
That's why that's the name of myshow.
The next thing that we wannalook at is episode titles, and
we wanna make sure that they aresearchable, not just fun.
So sometimes we'll see showtitles, things like, let's chat
about growth.
Cool.
Except that tells me nothing asa listener.
(06:41):
So if I see that in the podcastapp, I probably am not gonna
listen to that unless it's anepisode that it's a show that
I'm already listening to.
And remember, we're talkingabout discoverability.
We want new people to find yourshow and listen to it.
So a better name for that wouldbe something like, let's chat
about business growth as a newlife coach.
Now, if I'm a new life coach andI see that and I'm like
(07:04):
searching for business tips orlife coach business tips,
something like that, and it popsup and I'm like, oh, business
growth for a new life coach,yes, I need that.
And then I'm more likely tolisten to it.
The next thing that we see, orthat I see are episode
descriptions that are notdescriptive.
You're so worried about givingaway what's in the show that you
(07:26):
say nothing, or you use so muchunnecessary fluff that again,
you say nothing.
Don't worry about giving awaytoo much.
I mean, don't give the spoilers,don't say exactly what's going
on.
But be descriptive and make ithelpful.
Think about it, if you were theperson reading this description,
would you want to listen to theshow?
(07:46):
Would you want to invest yourtime based on that description?
Would it help that one person,that best ideal customer that
you have?
The other issue that I see, andthis I see more often than not
with podcasting, and it'ssomething we really wanna think
about, especially when we'repodcasting for business.
We're not just podcasting forthe heck of it.
We are podcasting for business,which means we need to be
(08:08):
strategic, we need to have veryclear content pillars.
We need to be.
Consistent in what we'recreating, what we're talking
about, so that when somebodycomes in and they listen, and
let's say they see that post onbusiness growth for new life
coaches, they should be able toexpect that next week's episode
(08:29):
is also going to be out.
About business, and it'sprobably going to be about life
coaches depending on what angleyour actual podcast is.
Now, if I come in, because I'minterested in business growth
tips for new life coaches, andnext week's episode is from your
sourdough bread baking.
Podcast, but you've got it here.
(08:49):
Like you're talking about allsorts of different things.
I am not interested in sourdoughbread baking.
I'm interested in business tips.
And so now why am I listening tothis podcast?
I'm probably not going to, so wereally want to think about.
Being consistent and choosingthose content pillars.
I always tell my students,choose four, especially if we're
gonna do weekly content, fourcontent pillars.
(09:12):
That helps you create content ona weekly basis, touching on
different areas that tie back toyour business.
The other thing you wanna thinkabout, because you're doing this
for your business, you want tomake sure that you are
generating interest trafficleads.
And ultimately sales from theright people.
So if you are laying out yourplan for your content, make sure
(09:35):
you think about how this ties toyour products or services.
You want to make sure that youare keeping your one ideal
customer in mind and thinkingabout them and what information
do they need and what questionsdo they have and how do you help
them because they are the personthat you are creating this post.
Four, this podcast, episodefour.
So I want you to make sure thatyou are doing that and you're
(09:57):
really focusing on them and youare tying back to your business.
So make sure your episodes makesense and align with your
products and services.
Otherwise, you are gonna createa podcast that is a hobby, and
if you have a business and youwant it to generate leads,
that's going to be veryimportant.
Another tip.
For you from a discoverabilitystandpoint is keep your episodes
(10:20):
short and sweet, the sweet spotfor discoverability, for new
listeners, right in that 10 to15 minute range because it's not
too much of a commitment.
That's why my episodes are allshort.
I very seldom hit the 20 minutemark and it is deliberate
because I want new people to beable to find my show, look at
(10:40):
it, and be like.
Yeah, I see myself in thattitle.
Yes, I'm interested in learningthat.
And oh, it's 12 minutes.
That's good.
I'm willing to give somebody 12minutes.
I will give her a try.
Do that because it's easier tocommit to 10, 12, 15 minutes
than it is to commit to 30, 45,60.
So keep'em short and sweet whenyou're looking to really be
(11:00):
discovered in the apps, it doeshelp.
And then if you're curious likewhat you can look at, how you
can kind of do a quick review ofyour podcast, just take a look
at your last couple of episodes.
What are they titled?
Do they make sense?
Do they align with your content?
Do they align with your productsand services, et cetera?
If you really wanna learn how todo this, and I highly encourage
you to do it, because having apodcast is one of the best
(11:21):
things I've done for mybusiness, and I believe very
strongly that it could befantastic for your business too.
Especially like we talked about.
We're in what people are terminga trust recession.
People need more engagement withour content.
They need to get to know us andlike us and trust us and all of
that.
And your podcast can be anamazing nurturing tool to help
you with that.
What I want you to do.
(11:42):
Is take simple podcast, SEO.
It is a self-study course.
It's only$297, so it's a verylow price point.
It's a low investment, but it'sgoing to walk you through how to
do this and it's gonna show youwhat to do from a podcast art
standpoint.
Podcast titles, names.
Episodes, how to plan yourcontent.
If you don't yet have a podcast,there's even a bonus in there
(12:05):
that's like a Kickstarter towalk you through, like the tech
stack, how do I record and whatdo I use and how do you map it
out, and how do you start apodcast?
All of that.
You don't need a big, giantinvolved, expensive podcasting
course.
Okay?
There's a reason that I made it.
$297.
It really doesn't need to besuper big and involved.
But let me walk you through thatand teach you exactly what I've
(12:27):
done to turn my podcast into atop 10% podcast.
It is continuing to grow, and mydownloads grow every single
month quite significantly.
So let me teach you how to turnyour podcast into a fantastic
visibility and nurturing toolfor your business.
Just take that class real quick.
It'll be super easy.
Go to et marketing.com/enrolland you will find that.
(12:52):
Podcast course, and like I said,it's self-study.
You don't need a support groupfor that one.
It's, it's prettystraightforward.
I'll explain it to you.
You'll be able to figure it outand get your podcast discovered
faster.
Alright, that's it for today.
I will see you back here nextweek.
Bye for now.
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Dateline NBC
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Cardiac Cowboys
The heart was always off-limits to surgeons. Cutting into it spelled instant death for the patient. That is, until a ragtag group of doctors scattered across the Midwest and Texas decided to throw out the rule book. Working in makeshift laboratories and home garages, using medical devices made from scavenged machine parts and beer tubes, these men and women invented the field of open heart surgery. Odds are, someone you know is alive because of them. So why has history left them behind? Presented by Chris Pine, CARDIAC COWBOYS tells the gripping true story behind the birth of heart surgery, and the young, Greatest Generation doctors who made it happen. For years, they competed and feuded, racing to be the first, the best, and the most prolific. Some appeared on the cover of Time Magazine, operated on kings and advised presidents. Others ended up disgraced, penniless, and convicted of felonies. Together, they ignited a revolution in medicine, and changed the world.