Best of 2024: Did you know podcast SEO is a thing? Grow your podcast downloads quickly & easily for free! Ep. 112

Best of 2024. Happy holiday break! 

If you're thinking about starting or growing a podcast in 2025, be sure to listen to this week's best of episodes. This was one of the most popular episodes of 2024 and will help you get ready to grow your audience with a podcast in 2025. 

I'll see you back here with new episodes in early January. Right now, I'm enjoying the holiday break with my family, and I hope you are too. 

Register now for the free live SEO class the week of April 28 - Learn what the 3 most common SEO mistakes are that keep you from getting traffic from Google so you can make sure you're not making them.

https://www.etchedmarketing.com/registration-live-seo-class

My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here.

https://www.etchedmarketing.com/freebies


Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)

https://www.etchedmarketing.com/yes

Do you have a question you'd like me to answer on the podcast? Ask it here -
https://forms.gle/Fbrqpmss6gxUnaMj7

Episode Transcript

Shure MV7 & C922 Pro Stream (00:00):
Hi, and welcome back to the simple
SEO podcast.
I'm your host, Rachel Lindteigenand I am so excited to have you
here with me today.
Because today we're talkingabout something new.
It's still SEO search engineoptimization.
But it's a new type of SEO.
And I am so excited to sharethis with you.

(00:23):
So, if you are a podcaster oryou are thinking you might want
to start a podcast.
Be sure to listen to today'sepisode, even if you're not
thinking you want to start apodcast yet.
I would highly recommend you.
Listen.
To today's episode.
Because podcasting is huge.

(00:45):
It's going to continue to growand it is an amazing way to
connect with your audience.
And thanks to podcast SEO.
It is easier and faster toconnect with your audience.
Then on Google.
I know I hate to admit that, butyou guys.
Did you even know that podcastSEO podcast search engine

(01:07):
optimization.
I was a thing.
It was something that you cando.
It is, and it is powerful.
And it works faster.
And in my opinion, it's a loteasier than Google SEO.
And I know I tell you, GoogleSEO is easy.
If you have someone whounderstands how to do it, to
teach it to you, because ittruly is, but this is easier and

(01:29):
faster.
So let's dive in.
So obviously I have a podcastyou're listening to it.
You may have been here long-termor you may have found me in the
last few months.
Thanks to podcast SEO or podcastsearch engine optimization.
So when we're podcasting.
When we first start out or whenwe're doing it.

(01:51):
We sometimes struggle to buildan audience.
Has anyone experienced that?
Do you feel like you're kind offrustrated.
You're stuck at 30 or 40downloads per episode.
You get to the point where youwonder if it's even worth
putting out another episode,because the reality is it's not
growing.
It feels like it's a giant wasteof time.

(02:12):
It's a frustration.
Sometimes you get the bill fromBuzzsprout or whoever your.
Podcast platform is, and youkind of feel a little shame of.
I didn't even release an episodethis month and I'm still paying.
It doesn't have to be this way.
I know that most podcasts, likeon average.
The average podcast gets around30 downloads per episode.

(02:37):
So if you're in that 30, 40, 50range.
Don't feel bad.
Don't penalize yourself.
Don't feel demoralized.
The reality is.
Your average, your gettingsimilar to what other people
get?
We also here.
That most podcasts don't make itpast episode.

(02:57):
Number 10.
So, if you can find a way togrow consistently.
You can really set yourselfapart.
And really be able to have agreat.
Spot in your niche from apodcasting standpoint and
podcasting can help you withyour Google SEO.

(03:20):
If you do it the way that I'mgoing to be teaching you in the
new podcast, SEO course that I'mworking on, I'll be releasing it
very, very soon.
I'm going to teach you how touse your podcast to also help
you with your Google SEO,because we're going to get a
quicker win from our podcast.
SEO.
Then we will from Google, but inthe end, we're going to use both
of them together to driveadditional organic traffic to

(03:43):
your business, whether it befrom your website, from Google
or through the podcast apps.
So.
Let's talk about this.
It can change.
You can increase your downloads.
You can build that podcast thatyou dream of, where you can
really truly connect with yourlisteners.

(04:04):
And you can get leads andgenerate sales.
Right from your podcast, it canbe monetized long before you get
to thousands of downloads.
You don't need to have a hugeaudience to have a podcast.
That makes money for you.
You don't need to get.
Sponsors to make money from apodcast, you can make money by

(04:28):
sharing about your products oryour services on your podcast.
And you would be surprised howwell you can do with a small
audience, because it's a littlemore intimate.
If people hear your voice, ifyou're recording in video and
they're watching on YouTube, yousee the face, you see the
expressions, all of that.

(04:48):
It helps build that, like knowand trust factor for you.
So if you've been podcasting fora while, let's just say, You've
got a podcast.
You've been doing it for a year.
Maybe you're not the mostconsistent because you're kind
of stuck in that.
I'm getting 30, I'm getting 40,I'm getting 50.
I'm just not getting manydownloads.

(05:09):
And so it's frustrating.
I want you to understand thatthere is a huge opportunity for
you.
If you learn about podcast SEOand I will be teaching about it.
Very very soon.
I'm putting the final touches onthe class right now.
What we're going to do.
It's really look at how do wework with the podcast search

(05:29):
engines to make your show morediscoverable.
So we're going to work with SEOkeywords and we're going to make
some edits.
And we're going to look at yourshow name and your.
Images.
We're going to look at yourepisodes and your titles and
what type content do you create?
For now what I want you to do.
Is to commit to releasing yourpodcast episodes on a more

(05:53):
regular basis.
If you're not doing that today.
So, whether you're doing once aweek, Twice a month, once a
month, whatever it is, I wantyou to commit to being
consistent.
With podcasting, we want to endup in someone's routine and
their flow and their habits.
So when we're consistent and weshow up.

(06:14):
Every Tuesday, like, you know,my, this podcast comes out
usually every Tuesday.
And it's there and it's waitingfor you and you get an email
reminder about it.
And it's here for you.
When you do that, you allowyourself to be part of someone's
routine.
And schedule and weak.
So by doing that, it makes iteasier.

(06:35):
So what I want you to do fornow, while you're getting ready
is to commit to releasing oneepisode a week or every other
week, and get into that cadenceand get ready for it.
Simple as simple podcast, SEO isgoing to teach you what type of
episodes to create and how longthey should be.

(06:55):
And then we're going to talkabout like how we do the actual
optimization on your show andthe optimization on your episode
titles.
And the great thing is if youhave an existing.
Epi an existing podcast.
That's not gotten a whole lot ofdownloads.
You can go back and fix thingsretroactively and get traffic
for episodes that you releasedsix months or a year ago, or

(07:16):
longer than that.
Just by doing the SEO on them.
So I just, for today's episode,I just wanted to put it out
there and make sure you'reaware.
SEO search engine optimizationis possible.
Pete.
To be done on your podcast.
It's easier and faster thandoing it on Google.
It works fantastically well.

(07:39):
I've been doing it on my podcastand I have five Xed my downloads
in the past six months.
So I was initially able todouble triple.
Now we're at five times thedownloads.
It doesn't have to be a hugepodcast.
I'm not a top half percentpodcaster by any means, but my

(08:00):
podcast is connecting with theright people.
And I'm getting leads and I'mgetting new students coming in
and I love it.
And that's what I want for youas well.
So I'm going to be teaching youall about this.
For today.
What I want you to do isunderstand, oh my gosh, this is
here.
If you've got a podcast oryou're getting ready to create a
podcast, or you want to launch apodcast, I'm going to walk you

(08:23):
through how to do it.
And then I'm going to talk toyou, teach you.
All about how to optimize it inthe new, simple podcast.
SEO course.
For today, download my podcastgrowth plan.
It's on the freebies tab at thewebsite it's etched
marketing.com forward slashfreebies.
Get the free podcast growthplan.

(08:45):
That'll get you started.
It'll walk you through how allof this works and what you can
do.
There are things we're going todo to optimize your show.
We're going to optimize yourepisodes.
We're going to maybe go back anddo some updates on some of the
old stuff you have.
We're going to talk aboutkeywords.
And then we're going to talkabout your show notes, because
we're going to use your shownotes to optimize.

(09:06):
Your website for Google, andwe're going to get the Google
traffic coming in to also helpboost your show.
And to grow your show by havingthem come in and find you
through Google.
So we're going to get yourbusiness going in multiple
channels.
We're going to get that podcastgoing, get those downloads
going.
And then we're also going to getit going in Google.

(09:27):
There's so much.
Goodness, you guys, and I cannotwait to dig into all of this
with you and start teaching youand going through it because I
have seen the.
Power of podcast SEO.
You know, I've done Google SEOfor 15 years.
I know it inside and out.
I love this new.

(09:49):
John rhe, just because podcastSEO, I feel like is a really
great starting point for you.
It's easy.
It's quick.
The class is shorter.
It's less expensive than thefull, simple SEO content class.
Like you are going to learn somuch.
And then you're going to beexcited hopefully to work on
your Google SEO as well, becausewe're going to get multiple

(10:10):
marketing channels going for youthis year.
Because we don't want to everrely on just one.
So we want to have the website.
We want to have the podcast.
We also are going to want tobuild an email list.
We're going to work on all ofthat, this coming year.
All right.
For today, your homework is todownload the podcast growth.
Plan.
At edge marketing.com forwardslash freebies.

(10:31):
That'll get you on the list.
And then as soon as the podcast,Training class is ready and the
course is open for anenrollment.
You'll learn about that as well.
I cannot wait to share thisclass with you.
It is.
Amazing.
And I can't wait for you to seethe results that are possible by
using podcast SEO, because mymind was blown by how quick and

(10:56):
easy it was and how fast, but itjust, my mind was blown after
being used to the longterminvestment of Google SEO.
This is amazing.
So.
Stay tuned.
I will be in touch.
That is it for this week.
I will see you back here.
Next week, but for now, go getthe podcast growth plan.

(11:17):
Get on that list.
You will learn all about thecourse as soon as it's ready for
enrollment, which should bemomentarily.
Alright, bye.
For now.