Marketing for Entrepreneurs | Online Marketing & SEO tips for online businesses
Are you an entrepreneur who's tired of trying to do everything when it comes to marketing and left wondering what's working? Do you fear stopping a marketing channel because you're not sure if it's the one that's driving your revenue? Would you like someone to help you make it make sense and tell you what to focus on to grow and scale your business? This podcast is for entrepreneurs who want to use simple, proven marketing strategies to grow their business, without having to rely on social media or paid ads. Each week, I’ll show you how to market your business and understand the results so you can focus on what's working and let go of the strategies that are just wasting your time and money. Join me and learn how to become a confident marketer. I'll teach you about SEO (for Google, ChatGPT, AI search tools), content marketing, blogging, and podcasting (to create the right content for your audience), podcast SEO (to grow your show and increase downloads), email marketing (to capture leads and grow your email list), passive income, sales funnels, and your marketing metrics so you can build a business you love that supports your lifestyle. I don't believe in hustle culture or burnout. I believe in taking action, getting things done, and making decisions based on the results. I'll show you how to do the same thing. If you want to build a profitable business, this is the podcast for you. I’m Rachel Lindteigen, an MBA, a 25-year marketing pro, and a former agency exec who’s led online marketing, content, and SEO strategies for Fortune 500 companies. I worked for an NYC-based ad agency and oversaw teams in 3 states. My team was responsible for millions in client revenue. I'll teach you the same strategies we used for our clients. Now, I teach entrepreneurs how to grow their businesses, using online marketing strategies that are effective, easy to understand, and implement. This is not a "here's what worked for me once" podcast. It’s a practical, professional guide to marketing that works for real businesses like yours from an actual SEO and Marketing Expert with over 25 years of experience, not just someone who figured it out on their own.
Episodes
Are you trying to market your business but not sure what's working? If so, you're not alone, my friend. I often have students and clients ask, How do I know if my marketing is working?
If you're spending time or money (or both!) to market your business, then you need to u...
Are you trying to learn how to do SEO? Probably. If you've been working on it on your own for a while, you may find yourself wondering if it's working.
Are you getting results? How do you figure that out?
Are you targeting the right keywords? How do you know?
Should you create...
Have you ever wondered why I talk so much about using SEO to help your website be more visible online and get more traffic? SEO, or search engine optimization, is the best online marketing channel available to you as an entrepreneur.
When you try to learn how to do it on your own, somet...
You may be surprised to find out that traffic isn't the #1 metric I look at when trying to determine how a client's SEO program is working.
Yes, traffic is important to SEO growth, as are SEO keyword rankings, but there are other metrics that I believe are more important when ...
If you're new to SEO or you've tried it but you're not sure you're doing it right, this week's episode will help. Learn what to do first if you're overwhelmed by the thought of doing SEO on your website. I'll walk you through how to get started and wha...
Are you ready to get started with SEO but not sure what to do, especially for ChatGPT? Well, you're in luck. That's what we're talking about this week. Let me walk you through an easy-to-follow SEO plan for beginners that will help you rank higher on Google and be more vi...
If you've considered adding a podcast for your business, I want to encourage you to do it now, not later. A podcast can be a huge help for your visibility, nurturing your leads, and driving conversions. Listen into find out how a podcast can benfit your business long term.
Learn how to help your podcast be found by new listeners in the podcast apps. Use these podcast discoverability tips to grow your show. Follow along as I walk you through easy, step-by-step podcast SEO tips for beginners to help you increase your downloads and grow your audience. If you...
If you've been doing SEO for a while, you're hopefully starting to be more visible online and getting more traffic to your site. The next step in your online marketing journey is to start building an email list, and to do that, you need to find the right lead magnet, opt-in, v...
You're working hard on your SEO, learning about keywords, adding title tags, and meta descriptions, and that's great. Your SEO efforts help increase your website's visibility online and boost your traffic.
But what happens when that traffic gets to your website? Is y...
I am super excited to share some big changes that are coming to Etched Marketing Academy. Join me for this extra special bonus episode and find out about the changes to Simple SEO Content (that are going to make it an even better experience for students), and a brand new offer that you&...
Have you really figured out who your ideal customer is and what they need from you? Truly understanding your ideal customer will help your SEO efforts because you'll know you're creating the right type of content for your audience. The way your audience interacts with your web...
SEO is changing, it's evolving. User search behavior is changing and that means our strategy must adjust too or we're going to struggle to get traffic to our websites. Yes, website traffic is down but that's not a reason to panic, if you focus on being visible where peopl...
Join me today and learn why SEO matters so much to your business. I know people are saying it's dead, but it's not. It's far from dead. Yes, AI search is here and taking over some of the traffic,c but did you know you still need traditional SEO to even have a chance of sh...
Do you wonder how many pictures your blog post needs to have? If so, that's what we're talking about today. We're also touching on how to optimize those pictures for SEO and how your blog helps you rank higher on Google or in ChatGPT and other AI searches.
Your blog ...
Learn how to audit your content to improve your website's SEO and AI SEO. If you want to get more traffic to your website, show up more often on ChatGPT or AI Overviews or AI Mode, then this is an online marketing strategy that will help you.
Your website and blog's conte...
If you've done SEO on your website but you're still not showing up high on Google or in AI Search like AI Overviews, AI Mode, or on ChatGPT, then not only is it frustrating, it means something's wrong.
If you're going to take the time to work on SEO, you want to...
Have you heard that you need to create a lot of content for SEO to work? I teach you to create one blog post a week, 4 per month, for best results. But I know, not everyone can create that many posts each month (though I've made it a lot easier to do this with my AI SEO assistants ...
Are you wondering if you're technical enough to do SEO? Have you heard that it's hard, complicated, or overly technical, and now that's intimidating you? If so, be sure to listen to this episode because I will help you see how little technical skill is required to do SEO ...
Do you want to learn how to use ChatGPT to do SEO? If so, this episode is for you. I'm walking you through what ChatGPT can and can't do for your SEO. If you're trying to get more website traffic, rank in Google and AI search (like ChatGPT), and build your business's...
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