Behind The Strategy with Kristina Stubblefield

It costs far less to keep a customer than to find a new one, yet retention is the piece most businesses overlook.
In this Revisiting episode, Kristina shares practical ways to turn one-time clients into loyal, repeat customers, from thoughtful follow-ups and simple perks to staying top of mind without overwhelming anyone.
If you've been so focused on finding new clients that you've overlooked the ones you already have, this c...

You work hard to bring in leads, so the last thing you want is to lose them in a messy inbox.
In this Revisiting episode, Kristina talks about how a CRM or all-in-one system helps you track leads, organize your information, and follow up consistently, and how to get past the tech fear that keeps so many business owners stuck.
If you've been running your business out of your email inbox and watching good leads slip through the...

 If your website isn't working the way you want, you probably don't need to start over. You need to improve a few key things.
In this Revisiting episode, Kristina shows how to use AI as a thinking partner to spot what's weak on your website and strengthen your messaging, headlines, calls to action, and trust signals, one page at a time.
If your website feels off but a full rebuild sounds overwhelming, this conversation i...

Your Google Business Profile is one of the most powerful free tools for getting found, and most businesses are barely using it.
In this Revisiting episode, Kristina walks through how to claim, optimize, and actually use your Google Business Profile, from photos and posts to keeping your information current, so you show up when people are searching for you locally.
If you've been pouring money into ads and social media while o...

AI can be an incredible tool for businesses, but human connection still matters most.

In this Revisiting episode, Kristina talks about how to use AI in a way that supports your business without losing your voice, your personality, and the human side of your marketing.

If you’ve been trying to figure out how AI fits into your business while still sounding authentic and building real connection, this conversation is still incredi...

Consistency matters more than most businesses realize.

In this Revisiting episode, Kristina talks about how showing up consistently for your marketing helps build trust, improve visibility, create momentum, and lead to long-term business growth.

If your marketing feels inconsistent or overwhelming right now, this conversation is still incredibly relevant for service-based businesses today.

Want more conversations like this? Find Krist...

In this Revisiting episode, Kristina talks about the role your website should actually play in helping your business grow — from building trust and improving visibility to guiding potential clients toward taking action.

If your website feels outdated, unclear, or like it’s not really working for your business, this conversation is still incredibly relevant.

Want more conversations like this? Find Kristina on YouTube: www....

Marketing your business without a strategy often leads to frustration, inconsistency, and wasted time.

In this Revisiting episode, Kristina talks about why service-based businesses need a clear marketing strategy, how random marketing tactics can hold businesses back, and why visibility and consistency matter more than ever.

If your marketing feels scattered or reactive right now, this conversation is still incredibly relevant.

Want m...

Marketing is changing fast, but the foundational things that help service-based businesses grow are still the same.

In this Revisiting episode, Kristina talks about some of the biggest reasons marketing efforts fail, including unclear strategy, inconsistent visibility, trying to market everywhere at once, and spending time in the wrong places online.

If your marketing feels frustrating or inconsistent right now, this conversation is ...

Feel like you’re doing everything right—but still not getting found in AI search?

In this episode of AI Simplified, we turn everything we’ve covered into simple, actionable steps you can use right away. Learn how clarity, consistency, and clear services help your small business show up when customers ask AI for recommendations. We’ll walk through how to align your messaging, improve your visibility, and even ...

If AI doesn’t understand your business, it simply won’t recommend you.

In this episode of AI Simplified, we break down why so many small business owners are being skipped in AI-driven search - and it’s not about effort, it’s about clarity. You’ll learn how AI interprets your messaging, why vague language hurts your visibility, and how to make simple shifts so your business connects to real customer ques...

Ever wonder why your business isn’t showing up when people ask AI for recommendations?

In this episode of AI Simplified, we unpack how AI scans for answers—and why clarity is the difference between being seen or skipped. If your website, content, or messaging isn’t clearly explaining what you do, who you help, and how, AI can’t connect the dots. You’ll learn how this impacts your visibility, why “...

What if your customers are already finding businesses through AI—and you don’t even know it?

In this episode of AI Simplified, we break down how AI is quietly changing the way people search, choose, and connect with small businesses. Instead of scrolling through Google, customers are asking conversational questions and getting direct recommendations. You’ll learn why clarity matters more than ever, how AI decides w...

If your website isn’t performing the way you hoped, you might assume it’s time for a complete rebuild. But in many cases, your small business website doesn’t need to be replaced, it just needs clearer messaging and a few focused improvements.

In this episode of AI Simplified, learn how to use AI as a thinking partner to evaluate and strengthen your website without turning it into a massive project. We walk through ...

Most business owners review their website with insider knowledge. But your customers arrive with fresh eyes and one simple question: “Am I in the right place?”

In this episode of AI Simplified, learn how to use AI as a thinking partner to review your website the way a first-time visitor would. You’ll discover how AI can help you identify confusion, friction points, unanswered questions, and weak calls to action so ...

Your website might look good, but is it actually helping your small business move forward?

In this episode of AI Simplified, we explore what your website should really be doing behind the scenes and how AI can help you evaluate it with fresh eyes. Learn the five key roles your website should play, from helping visitors understand your business and answering questions to building trust, guiding action, and supporting your visibility ...

Your website might look nice, but is it actually helping your small business grow?

In this episode of AI Simplified, we walk through a simple AI-powered website check to help you evaluate whether your site is doing its job. You’ll learn how to use AI as a thinking partner to review your website for clarity, trust, action, and visibility, four essential elements that help visitors understand your business and take the next step...

Feeling behind on content even when you’re doing great work? For many small business owners, the real issue isn’t effort, it’s carrying visibility alone.

In this episode, I share how Custom GPTs are helping service-based businesses turn real conversations into content, reduce mental load, and stay visible without forcing consistency. You’ll learn how focused AI assistants support everyday tasks like e...

Ever feel like AI gives you “fine” results that still need a lot of fixing? That usually happens when AI doesn’t actually know your business yet.

In this episode, I walk through what changes when you stop using blank AI chats and start working with AI assistants that understand your business, your voice, and the people you serve. You’ll learn how Pre-Baking the Oven and using focused AI support can reduce men...