Simplified Sparky Marketing
ELECTRICIANS! Take your electrical business marketing from confusion to clarity with bite-sized, actionable tips made just for sparkies. Everything in this podcast comes from real lessons learned in my own electrical busines - no fluff, no BS, just the fundamentals that actually work. Take these strategies, apply them today, and start winning better clients, better jobs, and bigger profits.
Episodes
I lost my best client over a painter’s poor decision—and it still stings. This episode’s about handling client relationships, especially when things go south, and why staying top of mind after a client moves is critical for your business. Don’t let a great client forget your name just because they changed address.
Youtube Video - The simplified sparky mentorship HERE
1. The Electricians Guide to Profitable Clients HERE
Time’s the one thing you can’t buy back. In this episode, I break down two recent jobs that reminded me how much time tradies waste—and how to stop it. From admin hacks to VA delegation, this one’s all about taking back your day.
How to find and hire a Virtual Assistant - https://simplifiedsparkyva.carrd.co/
Youtube Video - The simplified sparky mentorship HERE
1. The Electricians Guide to Profitable Clients HERE
Ever stuffed up a job and thought it was game over? I’ve been there—more than once. In this episode, I share how fixing my own screw-ups turned pissed-off clients into loyal ones.
Youtube Video - The simplified sparky mentorship HERE
1. The Electricians Guide to Profitable Clients HERE
2. Follow on Instagram - HERE
EOFY is here, and I’m sharing a few hard-earned lessons from my own electrical business. From costly mistakes to smarter money moves – this one might just change how you handle tax time.
Youtube Video - The simplified sparky mentorship HERE
1. The Electricians Guide to Profitable Clients HERE
2. Follow on Instagram - HERE
After nearly two months in the dark, my Google Business Profile is finally back—but it came with a few hard lessons. I break down what went wrong, how I got it reinstated, and what you need to know to avoid the same headache.
Youtube Video - The simplified sparky mentorship HERE
1. The Electricians Guide to Profitable Clients HERE
2. Follow on Instagram - HERE
Ever had your golden goose stop laying eggs? In this episode, I talk about the danger of relying too heavily on one source of work and how I kept my business afloat after losing Tesla leads, a lighting store, and my Google profile—all in a short span. If you’re putting all your faith in just one builder or source, you need to hear this.
Youtube Video - The simplified sparky mentorship HERE
This week, I’m unpacking why starting out with mates’ rates and cheap jobs can come back to bite you. If you're an electrician trying to build a real client base, this one’s all about charging properly from day one and avoiding the trap of working for free.
Youtube Video - The simplified sparky mentorship HERE
1. The Electricians Guide to Profitable Clients HERE
2. Follow on Instagram - HERE
One month deep into a Google suspension—and it's been a ride. In this episode, I break down what’s happening behind the scenes and why your business listing is worth more than you think.
Youtube Video - The simplified sparky mentorship HERE
1. The Electricians Guide to Profitable Clients HERE
2. Follow on Instagram - HERE
In this episode, I break down why AI is still undercooked and not ready to run your electrical business solo. From glitchy software to robotic phone answering, I share what’s working, what’s not, and how to use AI without getting burned.
Youtube Video - The simplified sparky mentorship HERE
1. The Electricians Guide to Profitable Clients HERE
2. Follow on Instagram - HERE
Sick of eating costs for every warranty job for your electrical work?
In this episode, I talk when to charge and when to wear it - and how to make warranty work profitable. Whether you're a sparkie or any hands-on tradie, this will change the way you handle call-backs.
Tune in from the streets of Japan, ASMR and all.
Youtube Video - The simplified sparky mentorship HERE
1. The Electricians Guide to Profitable Clients HER...
How one greedy invoice cost me thousands in lost referrals — and how electricians can avoid burning bridges with both clients and mates.
Learn why short-term thinking kills long-term success and how protecting relationships is the smartest marketing move for any electrician serious about building a profitable business.
Youtube Video - The simplified sparky mentorship HERE
1. The Electricians Guide to Profitable Clients HERE
Cutting your Electrical quote by 20% might feel like a small move—but you’re actually slashing your profit in half. In this one, I break down the real cost of discounts and share how to price jobs without shafting yourself. If you’re dropping your pants to win work, listen to this first.
Youtube Video - The simplified sparky mentorship HERE
1. The Electricians Guide to Profitable Clients HERE
2. Follow on Instagram - HERE
Electricians! Are you marketing to your future clients—or your crew? If your Insta feed is full of switchboards and under-house shots with no explanation, you’re doing it wrong. This one’s about shifting your mindset and making content that actually pulls in work—not just likes.
Youtube Video - The simplified sparky mentorship HERE
1. The Electricians Guide to Profitable Clients HERE
2. Follow on Instagram - HERE
Sparkies! Flyers aren’t dead - just redesigned. In this episode, I break down a trend I’ve seen land in my own mailbox: casual, “handwritten” notes paired with fridge magnets. It’s simple, clever, and it’s working. Might be time to ditch the glossy brochures.
Youtube Video - The simplified sparky mentorship HERE
1. The Electricians Guide to Profitable Clients HERE
2. Follow on Instagram - HERE
Electricians get paid quicker, and pass the card fees.
Are you making it too hard for clients to pay you? In this episode, I break down how to remove payment friction using tools like ServiceM8 Pay, PayID, and card options.
Youtube Video - The simplified sparky mentorship HERE
1. The Electricians Guide to Profitable Clients HERE
2. Follow on Instagram - HERE
Electricians. Not all websites are built equal. In this episode, I break down the three types—service-style, profile-style, and ad landing pages—and which suits your business best. Stop expecting one site to do it all. Pick the right tool for the job, and convert more leads.
Squeeze page 👉🏼 Link HERE
Youtube Video - The simplified sparky mentorship HERE
1. The Electricians Guide to Profitable Clients HERE
Most sparkies speak to clients like they’re other tradies—and it’s costing them work. In this episode, I unpack how the school system messed with us, and how that same mindset is hurting your marketing. Learn how to dumb down your quotes (in a good way), speak your client's language, and win more jobs.
Youtube Video - The simplified sparky mentorship HERE
1. The Electricians Guide to Profitable Clients HERE
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