EP 53 – Redefining Senior Living: How San Sor Creates a Luxury Cruise Ship Experience at Oakmont of Concord

When most people think of senior living, they picture sterile halls, bland food, and quiet routines. But my guest today proves it doesn’t have to be that way.

San Sor is the Executive Director of Oakmont of Concord, and he’s redefining what senior living can look and feel like. After two decades of retail experience, San took a leap of faith into senior living six years ago — and never looked back. His approach blends hospitality, warmth, and an eye for detail that transforms Oakmont into something that feels less like a “facility” and more like a luxury cruise ship on land.

Under his leadership, Oakmont of Concord has often reached 100% occupancy, not just because of the services offered, but because of the experience he and his team create for residents and families. In this episode, we’ll unpack how San builds culture, empowers his staff, and delivers a senior living experience that feels inspiring, dignified, and full of life.

📍 San Sor Contact Info:
Oakmont of Concord
1401 Civic Court, Concord, CA 94520
RCFE #079201085
📞 925-301-9179
✉️ [e-mail]
🌐 oakmontseniorliving.com/concord

If you work in senior living, or if you’re an adult child searching for the right community for your parent, this episode will open your eyes to what senior living should feel like.

And for those of you watching or listening — if your loved one is considering senior living and you need to figure out what to do with their home, let’s talk.

📄 Show notes:  Show notes: https://simplifyseniortransitions.com/the-future-of-senior-living-where-hospitality-meets-care

🏡 Learn more about my services and book a FREE consultation directly at: www.simplifyseniortransitions.com
📲 Have a quick question? DM me on Instagram: 👉 @soldbydale
🎧 And don’t forget — the Simplify Senior Transitions Podcast is available on YouTube, Spotify, Apple Podcasts, and all major platforms.

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And remember — my promise to you is that every episode will bring you real-world tools, heartfelt stories, and expert insights to make the senior living journey less overwhelming and more empowering. Thanks for tuning in, and I’ll see you in the next episode!

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