Which area of your business should you be putting your energy towards first?
Which comes first when building a profitable, elegant, lifestyle friendly business? Which should come first? Efficiency or Effectiveness?
There’s a lot of talk in business about being efficient. I talk about it a lot with my clients. And it won’t be news to you that efficiencies in business are key to reclaiming your time and making more money with less effort.
But if you're adding efficiencies to areas of your business that are not effective - aren’t you wasting your time, your money and your headspace?
So the question is - which part of your business should you prioritise your efforts for efficiency?
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