Simply Standout Marketing Podcast

Simply Standout Marketing Podcast

The marketing podcast for small business owners and entrepreneurs who want BIG results with marketing made simple. Join leading marketing strategist Nicci O’Mara, who brings 25 years marketing communication experience to empower and inspire you with actionable strategies and tips that will supercharge your marketing the simple way, so you can smash your goals and grow your business. You’ll get to go behind the scenes of small businesses achieving great things, plus learn from other industry experts who want to see you succeed. Let’s start building your marketing the right way, for bigger and better results. SHOW NOTES: www.simplystandoutmarketing.com/blog

Episodes

7 Big Mistakes To Avoid When Writing Your Website's About Page

April 21, 2022 • 15 mins
Have you ever considered that you might be driving new customers away from your website purely because of what you have or don’t have on your About Us page? If you’re making any of the common mistakes we’re talking about today on the podcast, then chances are, it’s having a bigger impact on your bottom line than you realise.
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What it Took to Become a Global eCommerce Success Story with Bryce Capp from Milton & King

April 7, 2022 • 33 mins
What does it take to build a global multi-million dollar eCommerce wallpaper business? Find out as we chat to Bryce Capp from Milton and King about some of the biggest challenges in building and marketing a global brand from the ground up.
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Expert Web Design Tips to Help You Build a Brilliant Website with Kevin Fouche

March 23, 2022 • 47 mins
If you want to create a new website or revise your old one, this podcast episode is for you. Professional web designer Kevin Fouche joins us to talk about the keys to great website design and what you can do to get it right.
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How to Increase Organic Traffic to your Website with Kate Toon

March 9, 2022 • 38 mins
If you want to start increasing organic traffic to your website and rank higher in Google searches, then this interview with Google beast tamer and SEO expert Kate Toon is a must. So stay tuned to learn the best strategies for SEO success.
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3 Steps To Make 2022 Your Best Year Ever (even after a rough start)

February 23, 2022 • 12 mins
Did you have great intentions to start 2022 with a bang, and instead, nothing has gone to plan? Well, as far as I’m concerned it’s time for a do-over. It might be February but let’s start the year again and do it right. To help you get moving towards having your best year ever, discover the three things that will help you get your marketing and your business moving in the right direction.
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Having a Professional Looking Website does NOT Guarantee Success. So What Does? - Start Here for the New Year

January 5, 2022 • 11 mins
Start Here for the New Year: Our most loved advice from Season 1, to help you get prepared for 2022! Did you know that up to 97% of your website visitors leave your site without ever taking action? Today I’ll let you in on a few secrets about where you’re going wrong and what the highest converting websites do differently so that you can stop losing customers, and start generating more sales.
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Creating a Killer Marketing Plan for Standout Success PART 2 - Start Here for the New Year

December 29, 2021 • 9 mins
Start Here for the New Year: Our most loved advice from Season 1, to help you get prepared for 2022! For most small businesses, marketing is way more complex and time-consuming than it needs to be and doesn’t lead to the big results that come with getting your marketing strategy right. In the second part of the series, learn what actions your need to take to create the biggest impact in your business, and ​​if you haven’t already ...
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Creating a Killer Marketing Plan for Standout Success PART 1 - Start Here for the New Year

December 15, 2021 • 15 mins
Start Here for the New Year: Our most loved advice from Season 1, to help you get prepared for 2022! For most small businesses, marketing is way more complex and time-consuming than it needs to be and doesn’t lead to the big results that come with getting your marketing strategy right. So if you’re not seeing the growth you want in your business, this episode is for you.
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Why Your Brand Isn’t Getting People’s Attention - Start Here for the New Year

December 8, 2021 • 11 mins
Start Here for the New Year: Our most loved advice from Season 1, to help you get prepared for 2022! The average person is bombarded with around 5,000 marketing messages every day, so there’s no wonder the majority of small businesses fail to get people’s attention because they blend in and get overlooked, even if what they sell is the most incredible thing around. So today, we’re going to be talking about what’s keeping you in th...
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The Only Way to Really Know if Your Marketing is a Success- Start Here for the New Year

December 1, 2021 • 15 mins
Start Here for the New Year: Our most loved advice from season 1, to help you get prepared for 2022! It’s time to take the guesswork out of your marketing. Listen to Episode 31 of the Simply Standout Marketing Podcast to discover what areas of your marketing you need to concentrate on so you can take your business to the next level.
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Stop Marketing To Everyone If You Want More Customers - Start Here for the New Year

November 24, 2021 • 9 mins
Start Here for the New Year: Our most loved advice from season 1, to help you get prepared for 2022! It might be logical to think that the more people you target with your marketing, the more likely you are to attract more customers and achieve success. But in fact, the opposite is true. In this episode, discover what you should be doing to attract more customers with a smaller playing field, what the consequences are when you ke...
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My Favourite Marketing Tools to Make Marketing Easier and Way More Effective in 2022

November 10, 2021 • 30 mins
There’s an app or piece of software for just about everything these days and trying to wade through the cesspool of options is frustrating and overwhelming when you’ve got 25 million other things to do. So I thought I’d make it simple for you. The marketing tools that are in my toolkit today, make marketing and running my small business so much easier, and chances are, they will help you too.
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Why your Website isn't Growing your Leads and Sales (and how to fix it)

October 27, 2021 • 12 mins
Your website is one of the best ways to reach and influence your ideal customers, but if it isn’t consistently increasing your leads and sales, then it’s failing to do its job. In this short episode, I help you identify what could be going wrong with your website so you can fix it and drive more income to your business.
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How to give your small business a quick and big credibility boost

October 13, 2021 • 15 mins
When it comes to running a business of any kind, the level of trust your customers and prospective customers have in you has a direct correlation to your sales. So, what can you do to get a quick and big credibility boost? Stay tuned and I’ll give you the complete rundown so that you can start building trust with your prospective customers today.
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Simple Fixes for Common Legal Mistakes with Riz McDonald

September 29, 2021 • 42 mins
If you have a website, whether it’s brand new or 10 years old, 5 pages or 50 pages, and you haven’t already put in place measures to protect yourself, your customers and your business, then this episode is for you. Tune in as I talk to Riz McDonald from Foundd Legal.
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How to Build A Profitable Business Without the Burnout with Suz Chadwick

September 1, 2021 • 37 mins
If successful businesses were made by working harder, then most of us would be counting millions by now. But in fact, long hours and stress are usually what holds your business back.
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Rules for Communicating in a Crisis to Protect your Business

August 18, 2021 • 11 mins
Things go wrong in businesses every single day, so be prepared and learn the best strategies NOW to communicate in a crisis that you can implement in your business.
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Start getting featured in the media: How to pitch, prepare and present with Sally Rigney

August 4, 2021 • 36 mins
Everyone has a story worthy of telling, so this episode is all about helping you get featured in the media. Discover what you need to do to successfully pitch, prepare and present to the media in order to gain the media coverage you need to boost your business.
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Marketing to Mums - Amazing Strategies to Supercharge Your Marketing with Katrina McCarter

July 21, 2021 • 42 mins
If you want to attract more mums to your business, this episode will open your eyes to a whole new way of thinking about mums and how you should be marketing to them for better engagement, stronger relationships and more sales.
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3 Reasons Why You Need to Invest in Improving Your Website's SEO

July 11, 2021 • 11 mins
You’ve spent a heap of time and money on your website so you can attract more customers, but the problem is no one’s finding your website without you having to spend money on advertising and social media.
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