In this episode, host Lexi Benitez sits down with Jennifer Williams, founder of St. Louis Closet Co., for a behind-the-scenes look at building a thriving business rooted in organization, design, and personality.
Jennifer shares how social media transformed her company’s visibility, the role of aesthetics in functionality, and how she fosters a brand culture that customers connect with. Whether you're a design enthusiast, entrepreneur, or just tired of messy closets, this episode offers inspiration and practical insights.
Topics Covered:
- The origin story of St. Louis Closet Co.
- How Instagram helps shape their brand identity
- The importance of photos in design marketing
- Balancing creativity with customer needs
- The process behind custom closet solutions
Guest Info:
Jennifer Williams
Founder, St. Louis Closet Co.
Website: stlouisclosetco.com
Linkedin: linkedin.com/company/saint-louis-closet-co/
Facebook: facebook.com/stlouisclosetco
Instagram: https://www.instagram.com/stlouisclosetco/
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