Why Aren't My Customers Reordering? Episode 25

“Why Aren’t My Customers Reordering?”

Episode 25

Do you have customers or even distributors that come in and order one time and never order again?

Are you wondering why people aren't reordering month after month. I mean after all you did get involved in Network Marketing so you can build up your residual income. You know the products work. So why aren't they ordering again?

Well, I’ll tell you exactly why, there's a couple reasons, either you didn't follow up with them to make sure they are taking the products or using your service the right way, everyday, or your products really don't work. 

Now I know you wouldn't be selling your product or services if they didn't work, so of course that's not the issue. Which leaves the hard truth of, most likely, it's because you didn't follow up with them correctly, or enough.

When people buy your product or service they have every intention of using it the right way every day, being consistent, but it's adding a new habit into their life. Usually for a person to implement a new habit into their life they need an accountability partner to make that habit stick.

That's where we come in! We care about the results our customers get with our products or service. 

Now keep in mind, our distributors or team members are also our customers. Anybody who consumes our products or service are our customers.

Not everybody is going to build a successful network marketing business like you. Not everybody will put in the type of effort that it takes to build a successful business in Network Marketing. Yet our products and services are things that everybody can use and benefit from.

Let me back up for a second, to state the obvious, as a business owner, which is what we are, we want people to re-order month after month. 

These are people that we exposed to our product or opportunity, they went through the information. Fell in love with what they saw and they placed an order. The hard work has already been done. 

However, the real money in network marketing, the real freedom, time freedom and financial freedom all comes from your re-orders. 

Yes do you make bonuses for different ranks you achieve, fast start bonuses, maybe a car bonus, yes most companies have bonuses, but those are all frosting on the cake. Your actual cake, your foundational income, the money coming in month after month that you can count on, all comes from people who love your products or services so they are re-ordering month after month year after year. They are “Lifers”. God forbid there is a natural disaster and they have to evacuate, they are taking their kids, pets, pictures, and your products. LOL 

This is your bread and butter. If you think of a bicycle wheel. The hub of that wheel is your recurring monthly revenue which is the revenue you receive from the orders that come in month after month. The spokes on that wheel are the different bonuses that you receive the advancement bonuses, the car bonuses, the rank advancement bonus is the fast start bonuses, you name it. Now don't get me wrong, bonuses are great! I love frosting, but without the cake you just have a mound of frosting no structure. It would be like building a house on sand without a cement slab as your foundation.

Follow up is the key. You've heard it probably 1 million times “the fortune is in the follow up”. We've heard it so many times because it's true. When somebody orders your product or services the first thing you need to find out is, why are they ordering your products or services. What result are they looking to achieve?

Then find out how serious are they about achieving those results. I like to use a scale of 1 to 10. One meaning they're not very serious at all about...