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Brett Hornig and Jeff Colt join Finn Melanson on the Singletrack Podcast for another edition of the Long Run Archives. In this episode, the trio reflects on the evolving media landscape in ultrarunning, using the wildly popular Cocodona 250 as a case study to examine its impact on race organizers, athletes, and fans. They also share personal takeaways and recap the key storylines from this year’s event. Finally, the conversation explores the (hypothetical) emergence of teams built specifically to win marquee races, speculates on the future of ultrarunning events, and wraps up with a discussion of interesting naming trends within the sport.
Timestamps:
- 01:21 Cocodona 250: A Fan's Perspective
- 05:27 The Impact of Media on Ultra Running
- 30:21 Future of Cocodona and Elite Participation
- 38:56 Influence of Cam Hanes
- 41:56 Pacing Dynamics in Ultra Running
- 57:41 Crew Dynamics and Fairness in Racing
- 01:08:35 Project Cocodona and The Concept of Brand-Funded Teams
- 01:31:15 The Future of Ultra Running Events, Innovative Relay Concepts in Ultra Running
- 01:35:49 Exploring Name Trends in Ultra Running
- 01:46:44 Marketing Strategies for Trail Running Regions
Partners:
- Norda - check out the 005: the lightest, fastest, most stable trail racing shoe ever made (https://nordarun.com/)
- Gorewear - use code SINGLETRACKPOD30 at checkout on their website to get 30% off your purchase.
- Naak - use code SINGLETRACK15 at checkout on their website (https://www.naak.com/) to get 15% off your purchase.
- Raide - Making equipment for efficient human-powered movement in the mountains (https://raideresearch.com/)
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