Sink or Swim - A Squid Group Podcast

Sink or Swim - A Squid Group Podcast

Sink or Swim caters to the ambitious - the entrepreneurs, athletes, and risk-takers who understand that success demands full immersion. Here, we delve into the high-stakes world where going all-in is the only option. Unmask the realities of starting and scaling a business. We'll also dissect the ever-evolving marketing landscape, equipping you with the knowledge to develop a winning marketing strategy. We chat with world leading athletes and their mindset for success, alongside the benefits of following your instinct with risk and reward.

Episodes

November 13, 2024 55 mins

In this episode, Laurence Carey sits down with David Benge, the Managing Director of TEG Live New Zealand, to dive into the world of live entertainment and major events. From his early days in the industry working with bands like Fur Patrol to leading the New Zealand branch of TEG Live—one of the most prominent promoters of live events globally—David shares his journey and insights. David talks about TEG Live's role in bringing in...

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Deciding whether to start a side hustle or to buy a business can be a big decision. One of the biggest challenges is time, as a side hustle can build slowly over time, but eventually requires commitment once you reach a certain size. Whereas buying a business comes with scale (usually) and can come with some quick wins if you are experienced with operating a business. We speak with Dave Lathan about what it takes to start a side ...

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In this episode, we sit down with Dave Lathan, a senior Tauranga accountant, to discuss the key reasons to grow your business and why buying a business may offer more advantages than buying and selling property. Dave shares valuable insights into the art of buying and selling businesses, including the tax benefits that come with selling a business and the importance of avoiding the terminology "flipping businesses" as y...

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Dive into the intricate world of trademark disputes with our latest episode, "Managing Trademark Disputes," featuring expert Nico De Jong.

Host Laurence Carey steers the conversation through the complexities of trademark law, shedding light on a real-world case where Poppeys in New Zealand were faced a unique challenge by Poppeys from Louisiana who established a trademark in 1976. Leading to an unexpected conflict with a...

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We sit down with Gaby Troutbeck, a seasoned professional in the real estate marketing realm. As the marketing mastermind for Bayleys & EVES across the Bay of Plenty, Waikato, and Taranaki regions, Gaby brings a wealth of knowledge to the table.

We dive into her move to Papamoa from Auckland City and explore how this shift has influenced her lifestyle and marketing strategies. Gaby shares her perspective on the current state of ...

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Bernard Powell joins us where where he started his entrepreneurial journey at the young age of 18, Bernard has grown his company to collaborate with industry giants like Mitre10 and Bunnings.

In this episode, we delve into the human transformation system known as Lean or the Toyota Way. Bernard shares his experiences and the challenges he faced while building Premier Group, including the near-collapse of the business due to an over...

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I speak with Nico De Jong, one of New Zealands leading Intellectual Property lawyers about copyrights and the impact of AI in recent years. We discuss who owns AI-generated content? How has the rapid creation of content by AI influenced intellectual property rulings? We also delve into an intriguing case study about a gorilla who took a selfie. Does the owner of the camera hold the copyright to that photo, or does the situation ...

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We delve into the intriguing world of trademarks with Nico De Jong from Loft Legal! 🌟 Whether you’re an entrepreneur, marketer, or just curious about intellectual property, this episode provides valuable insights on how to protect and enhance your brand.

🔍 Episode Highlights:

  • What is a Trademark? 🏷️: Nico De Jong breaks down the basics, explaining what a trademark is and why it’s crucial for safeguarding your brand’s ident...
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We caught up with Angus Hansen from Wise Wool to dive deep into a fascinating conversation with a leader from Wise Wool, a pioneering force in the wool industry. Our guest sheds light on how this fifth-generation family business is shaking up the traditional wool market and creating significant value for New Zealand farmers.

In this episode, we explore the journey of Wise Wool, starting from its humble beginnings to becoming a forw...

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The state of Education in NZ is changing, and I speak with Tristan O'Hanlon a lecturer from Auckland University about how he is starting a new school in Auckland. The podcast episode presents a conversation between a former teacher and his old student (me Laurence), reflecting on their shared history and current educational endeavors. Tristan, who has transitioned from teaching at St. Peters to a lecturing position at Auckland...

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Dive into an enthralling conversation with Bourne Burnski, a trailblazer in the fashion industry who has spent the last decade shaping iconic brands like Barkers in New Zealand. In this episode of Sink or Swim, we explore Bourne's deep connection to surfing and wave pools, delving into the exhilarating world of catching the perfect wave. Bourne opens up about the profound impact his family has had on his mental health and cand...

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Join us for an inspiring conversation with Hamish Penny, the entrepreneurial mastermind behind Croptide. In this episode, we dive into Hamish's journey from a passionate innovator to securing investments from Silicon Valley and top New Zealand investors. Discover the challenges and triumphs he faced while building his groundbreaking company.

But that's not all—Hamish is also an accomplished Ironman athlete. We explore how h...

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Embark on a thrilling journey with us as we sit down with Alex Gillespie, one of New Zealand’s pioneering backpacker influencers and a seasoned marketing agency owner. In this episode, Alex and I share some of his wildest travel stories, from encountering SWAT teams in Europe to rally driving across deserts.

Discover how he transformed his passion for travel into a career, collaborating with major brands like Air Asia and Tourism ...

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We talk with Ian & Ruan from KlipTank, a local Tauranga business about how they have developed a unique position in the water storage industry.

With a patented product which enables scalable growth, they are now providing water tanks around the world in some of the most remote locations.

Kliptank is forever evolving, creating new products for clients that are custom which identify a larger need in the agriculture industry.

Alo...

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In this podcast, we speak to Mark Highfield a mortgage broker from Majesty. We dive into which bank is best to how loans differ for a first-home buyer to a business owner.

Mark isn't your typical mortgage broker he has spent time working on oil rigs in Australia to snowboard instructing in Europe.

Tune in to uncover the ins and outs of using a mortgage broker versus going directly to a bank.

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In this podcast, we speak with Joel Tashkoff, one of New Zealand's leading Entertainment Lawyers from Dominion Law. We dive into crucial topics that any musician, model, or band should pay heed to. It's packed with insights that serve as some of the secrets to success in the music and entertainment industry.

From unraveling the intricacies of contract negotiation to deciphering the ownership of your creative assets—whether ...

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Dive into the dynamic world of corporate rebranding and athletic excellence with Naomi Reynolds on our latest podcast episode!

Join us as we explore Naomi's journey from representing Great Britain in triathlons to spearheading sections of the iconic rebranding of New Zealand telco giant, Vodafone.

Discover the intricacies of transitioning a well-known brand from red to green, and gain insights into the strategic partnerships ...

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In this podcast, we talk to Lance Eggersglusz from Mass Media about his move from South Africa to New Zealand. 

From machine guns out the top of vehicles and security guards at your home, to growing a business in Tauranga New Zealand.

Lance runs a custom sign solutions business offering indoor & outdoor signage, banners, displays, vehicle wraps & graphics, where they specialise in event branding.

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