Alexey Vermeulen is a current professional gravel bike racer. He was previously riding on the World Tour Stage for BMC Devo and later what has now become Jumbo Visma/Visma Lease A Bike. Alexey left the World Tour and began pursuing a career in gravel cycling as it was growing in popularity across the United States and the world.
Alexey has many successful results to date including national championships and major gravel event wins, but of course, we didn't want to talk about all of that.
In this episode we go into how Alexey is partnering with major brands to sponsor and support up and coming athletes and to ensure that the sport of gravel cycling continues long after he's retired. We dive deep into the idea of marketing yourself as an athlete and what it means to be a "professional" in a sport.
We really did have such an amazing conversation with Alexey and we hope that you enjoy his perspective as much as we did.
Follow along on his and Avery's adventures on YouTube and Instagram:
https://www.youtube.com/@UC8sOmNSNlEFrcbJOCL8X7RA
@alexeyvermeulen
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