Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Balance for Entrepreneurs
You got into business because you're good at what you do... and now you're stuck marketing a business! If you're tired of out-of-touch advice from big-name educators, you'll love real insights from real people who realistically want to make an income from their business and not run ragged in the process. Hosted by Felter Unfiltered – the designer that non-designer's love!
Episodes
Subscribe to get notified as soon as Season 3 is live in 2025!
Need to get caught up on Season 2 episodes? Check out...
Most downloaded episodes:
- 23. 10 things to do if you’re growing your business on the side (or just getting started)
- 18. Trends I see in online business and my predictions (Sept 2024’s Version)
- 20. 6 things to think about before creating or overhauling your website
Episodes on growing your bu...
In this final episode of Season 2, I'm sharing all the strategies that worked (and didn't work) for my business this past year, so you can learn from my experiences for your own business.
Listen to this episode to find out:
- What kind of results I saw from offering free audits
- Why free virtual networking didn't work for me
- How I capitalized on affiliate partnerships, bundles, and summits to make it work for my busine...
Do Facebook ads seem intimidating? Or did you try them once and decide they don't work for you? I've seen firsthand how Facebook ads can work for an under six-figure business. In this episode, I share how I've used them to 5x my email list and greatly increase course sales.
Listen to this episode to find out:
- The biggest thing you need in place before you turn on ads
- How I learned the basics of running ads to make s...
Ever considered renaming, rebranding, or relaunching your business? My client Lindsay McLoughlin, owner of Hamptons Organizers, shares how she did all three with her home organizing business to attract different clients and be perceived as a more elevated, high-end business.
Listen to this episode to find out:
- Lindsay's hesitations and considerations that she had with renaming, rebranding and relaunching her business (and h...
Do you struggle to get it all done in your business? Being a solopreneur means wearing lots of hats and managing your time and productivity well. In this episode, I share 11 tools, strategies, habits, and mindset shifts I use on a regular basis to stay on top of my business.
Listen to this episode to find out:
- What task management app I can't live without
- Why you need to keep your tasks all in one place
- How I keep track of ide...
Are you embarrassed of your website? Whether it's not having a "good" one, never finishing it, or not having one at all, you're not alone – but you can DIY a website you're proud of. Well-Oiled Website students Danielle Fisher and Jessie Yarbrough share how they finally finished their websites and how it has since transformed their businesses.
Listen to this episode to find out:
- Why a website can save you...
When I started as adjunct faculty, I had no idea that 12 years later I’d have 6 on-demand courses and have taught 900 students (and counting!). I’m so grateful I get to help business owners attract ideal clients and impact their bottom line with better design. Tune in for a behind the scenes look at how it all happened and how these courses can move the needle for your business!
Listen to this episode to find out:
- How I got into ...
Do you have an offer that works, but no one is booking it? Do you have a small audience and need it to grow, fast? I'm sharing short-term and long-term strategies to get more eyeballs on you, so people know how great you are and you increase your bookings.
Listen to this episode to find out:
- How to use free or low-cost offers to create higher-value bookings
- Why market research is crucial to get in front of your ideal client a...
As someone who's hosted 12+ sales or launches, I believe that having well-planned, period sales do have benefits to you as a business owner, but that doesn't necessarily have to be on Black Friday. I'm sharing the positives that come from hosting sales – even failed ones.
Listen to this episode to find out:
- How practicing selling and refining your messaging are crucial to getting comfortable selling
- How you can repu...
Does the idea of changing your branding seem like a huge and daunting project? Rebranding isn't as scary as you think. I'm sharing the biggest signs you need to rebrand, plus some free resources to help you get started (if you need to).
Listen to this episode to find out:
- Why it's okay (and even normal) for branding to shift every few years
- What you should do if you hate creating content
- How attracting penny-pinchers...
Do you want to grow your side hustle into full-time, sustainable income? If you're a service provider – like a photographer, website designer, social media manager, virtual assistant, and so on – I'm sharing my best advice to grow your business while still holding another job, including real-life examples and common mistakes to avoid.
Listen to this episode to find out:
- How to find clients and stay top of mind, so they ...
Is your business is in a different field than your formal education? Luxury wedding photographer Catherine Guidry joins me to share how she grew her photography business after getting a degree in architecture, how she gained confidence in an unknown industry, and more!
Listen to this episode to find out:
- Catherine's journey from architecture student to luxury wedding photographer
- How she gained experience, differentiated hers...
You might think your business accounts and website are small potatoes to the world, but a hacker knows they might have access to spend your money or that you might pay money to have them back. I'm sharing practical tips to keep your most important online accounts safe.
Listen to the episode to find out:
- 6 tips so you're prepared – not scared – of online threats
- My own experience with hackers
- What to do if you regularly us...
Do you you need a website (or a new one)? Let's talk about everything that plays into DIY-ing a business website, so you don't end up frustrated by details or overwhelmed with changes in the near future.
Listen to the episode to find out:
- Why a website-in-a-day may not work for your business
- What the most important first step is to creating (or redoing) your website
- How your visual brand can communicate things to potentia...
How to attract best-fit clients by creating niche offers with Kelley Kempel, packaging design expert
There's a lot of talk about "niching down," but how do you do it? And is it really necessary? Packaging design expert Kelley Kempel joins me to talk about her approach of creating a niche offer, instead of only offering services to a small niche of people.
Listen to this episode to find out:
- How Kelley designed a niche offer that her clients couldn't wait to book
- The secret to creating profitable offers while t...
Let's talk about private podcasts, spending habits, service pivots, social consumption, bundle fatigue and more. These are the trends I've noticed over the past few months in the online business world, plus my predictions and suggestions for what you can do to keep your business moving.
Listen to the episode to find out:
- Practical tips to book more clients even as spending habits are trending downward
- What to do in the f...
Subscribe to get notified as soon as Season 2 is live in September 2024!
Need to get caught up on Season 1 episodes? Check out...
Most downloaded episodes:
- 3. How to sell your services without being salesy or sleazy with Emily Conley of Emily Writes Well
- 10. How to sell your services to the 5 different types of decision makers
- 9. 5 things I’ve done when no money is coming in to my business
Most complimented ...
If you look at other business owners' lives online, it looks like everyone is doing great... but behind closed doors, it's a different story. Many people are currently struggling in their businesses, so I'm sharing all my business failures I've made in the past few years and what you can learn from them.
Listen to this episode to find out:
- My business journey from motivational speaker to design agency owner a...
Your website shouldn't just be a business card or a chronological timeline of your work history. Your website is a strategic piece of content that needs to captivate potential clients and get them to take action (like inquire, book a call, or buy).
Listen to this episode to find out:
- The purpose of the 6 main pages of your website in convincing someone to book or buy
- What to do (and not do) on each page to keep someone click...
Do you want to change how you work with clients? Elisa McManus, Content Marketing Specialist, joins me to talk about her decision to transition from offering traditional VA services to creating an offer as a service provider and how she got validation from clients on its structure, delivery, and price point.
Listen to this episode to find out:
- Elisa's journey from high school teacher to virtual assistant to service provide...
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