A Guide to Social Media Platforms: Picking Your Path

Ready to navigate the exciting world of social media for your vegan business? Don't fret, we've got you covered! In this episode, we'll walk you through the major platforms and help you find the perfect fit for your brand.

Starting small is the key, so don't overwhelm yourself by trying to do it all at once. We'll guide you through each platform's strengths and the type of content they excel in. Whether you're all about visuals, storytelling, or quick updates, there's a platform that suits your style.

From the friendly connections of Facebook to the picture-perfect pins on Pinterest, we've got the inside scoop on what works best. Instagram, YouTube, Twitter, LinkedIn, and TikTok are all in the mix too, so you can choose the ones that resonate with your vegan business.

Take your time to find the right mix of platforms, and watch your audience grow as you build your brand's online presence. Tune in now and simplify your social media journey!

Lesson Reference For Paid Members: https://skills.veganmainstream.com/c/social-media/driving-sales-via-social-media 

Want to access this lesson and more? Become a paid SKILLS member: https://veganmainstream.com/vegan-online-training-community 

Quote: 

Social media is a marketing tool. It's not the success of your business. You have to balance the tools versus your objectives. Sometimes it's more important to get started, get active, get educated, and be successful – even in a small corner of the world – which may be a small corner of the social media world. Once you understand how these platforms work for your business you'll start to learn from your experiences and learn to apply them instead of thinking you have to have all the answers when you start.

- Stephanie Redcross West

 

Show Notes

😇 [01:04] You don’t have to be everywhere: picking the right platform for your brand.

👁️ [02:44] Lesson focus: for newbies starting the business – when decision fatigue kicks in.

🎯 [04:17] How you can get more from being targeted than going wide: knowing the nuances of each platform is very important.

🤔 [08:36] How to pick your platform: strategic thinking about data, type of content, and commitment level in figuring out where you can make an impact.

🦋 [13:40] Life of your content and traction: the difference between YouTube and other networks.

🏎️ [15:33] Sprint: choose your platform fast because posting is just a piece of the puzzle.

🌞 [18:38] Social Media From Scratch Course.