Using Webinars to Nurture Your Community

Welcome to another insightful episode of Skills In Action, hosted by Stephanie Redcross West. Join us as Stephanie takes us on a journey into the exciting world of webinars and reveals how they can be a powerful tool to nurture your vegan business community.

As a passionate vegan entrepreneur, you likely have ideas, products, services, or expertise that you're eager to share with the world. However, finding the right balance between helping others and keeping your business afloat can be a challenge. Stephanie understands this dilemma and explores the process of nurturing your community as a solution.

Discover the nurturing process that starts with offering free advice, information, or tools to help your audience. You'll learn the importance of seamlessly integrating information about your products or services, ensuring that potential clients or customers are aware of the value you provide beyond the free offerings. By adopting this approach, you can showcase your experience and create a natural progression towards selling your vegan products or services.

While various methods can facilitate the nurturing process, Stephanie's favorite tool for community engagement is webinars. Drawing from personal experience, Stephanie shares how webinars became a powerful means of direct connection, enabling them to establish themselves as an expert in their field and provide valuable assistance to their audience.

In this episode, you'll learn how webinars can serve as not only a platform to help others but also as a tool to educate prospects. Stephanie reveals the strategies they employed to help potential customers engage and get to know their services without feeling pressured to commit immediately. Webinars offer a unique opportunity to provide immense value, foster genuine connections, and, if utilized effectively, drive revenue for your vegan business.

Stephanie emphasizes that webinars are not limited to service-based businesses. Whether you sell vegan skincare products, clothing, or protein bars, she encourages you to think creatively and host webinars that educate and guide your audience toward making informed choices.

Are you ready to get started? You'll leave this episode with practical advice on how to develop webinar content that addresses burning challenges or obstacles faced by your audience. By offering valuable solutions and insights during your webinar, you can build trust and credibility while highlighting the benefits of your related products or services.

Join Stephanie Redcross West as she shares her passion for webinars and reveals how this mighty tool can turn non-buyers into loyal customers, allowing you to both help the world and grow your vegan business. Tune in to this episode of Skills In Action and unlock the potential of webinars in nurturing your business community. It's a win-win!

 

 

Quote: 

A webinar creates the initial opportunity for you to help, serve and support people in their journey. But it also sets you up for business growth. If you're looking for a marketing tool that allows you to do a little bit of marketing, and a little bit of support, and also prepares your business for deeper growth, webinars are the key. 

— Stephanie Redcross West

Show Notes

🤩 [01:05] Webinars are a great tool for growth and drive sales. 

📈 [02:38] Lesson focus: webinars are for businesses in starting and growing phases.

🗝️ [04:12]  Webinars work across multiple types of businesses: service and products-based businesses and what they can do for your marketing.

⚡ [09:08] Power of webinars and video connection: speaking opportunities and virtual in-person experience.

🤔 [10:57] What is a webinar? Differences between live and evergreen webinars. 

👉🏾 [13:06] Webinars are not just a selling tool.

🚶🏾‍♀️ [15:09] Walk,