In this episode of Skin Anarchy, Dr. Ekta sits down with Bree McKeen, founder of Evelyn & Bobbie, the brand rewriting the rules of bras with comfort, science, and confidence at the core. For decades, bras have been built on outdated designs that cause pain, poor posture, and even body dysmorphia. Bree is here to change that.
Coming from a background in finance and healthcare investing, Bree didn’t expect to end up in fashion. But as a woman wearing a 34G bra through long workdays, she knew the frustration firsthand—rigid underwires, digging straps, and sizing chaos that never seemed to fit. Instead of blaming her body, Bree questioned why bras hadn’t evolved in nearly a century. That question sparked a revolution.
At Evelyn & Bobbie, bras are reengineered for real bodies, not flat blueprints. With input from over 270 fit models, flexible sizing, and adaptive fabrics developed with top athletic manufacturers, their designs mold to your shape instead of fighting it. No underwires, no shame—just support that feels like a second skin.
But this isn’t just about comfort. Evelyn & Bobbie bras are trusted by surgeons for post-surgical recovery, praised for posture-friendly design, and cherished by women rediscovering confidence after years of pain and poor fit. Their message is bold and simple: your body is perfect—bras are the problem. Tune in to hear how Bree McKeen and Evelyn & Bobbie are transforming an everyday essential into a tool for health, healing, and empowerment.
To learn more about Evelyn & Bobbie visit their website and social media.
CHAPTERS:
(0:02) Introduction & Fast Fashion
(0:41) Meet Bree McKeen, Founder of Evelyn and Bobbie
(1:01) Bree's Background & Inspiration
(2:03) The Struggles of Finding a Comfortable Bra
(3:15) Health Impacts & Posture Issues
(5:00) Outdated Bra Design & Industry Standards
(6:35) Sizing Struggles & Body Image
(8:18) The Flaws in Conventional Bra Construction
(11:17) Designing Bras That Adapt to Women’s Bodies
(13:00) Body Dysmorphia & Fashion’s Role
(16:01) Evelyn & Bobbie’s Philosophy & Fit Models
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