Inside K-Beauty World with Sarah Chung Park

In this episode of Skin Anarchy, host Dr. Ekta sits down with Sarah Chung Park—CEO of Landing International and the visionary behind K-Beauty World—for a behind-the-scenes look at how K-beauty is evolving from trend to global benchmark. What began as quirky packaging and novelty ingredients has matured into an innovation-driven category focused on real efficacy, formulation transparency, and cultural inclusivity. Sarah shares how she went from building a matchmaking platform for emerging beauty brands to launching over 180 K-beauty lines into U.S. retail—and how that journey reshaped her understanding of skin, culture, and global beauty standards.

K-Beauty World has launchd at Ulta Beauty, a curated ecosystem that blends education, community, and inclusive storytelling. From pushing Korean brands to expand shade ranges for Western consumers to reframing the conversation around “glass skin,” Sarah is raising the bar for what modern beauty should look like—accessible, results-driven, and deeply human. She also touches on how today’s ingredient-literate consumers are demanding more from formulations, and why K-beauty’s pipeline of skin science is driving a broader industry shift.This episode offers more than a look into a beauty category—it’s a conversation about raising standards, bridging cultures, and reimagining what skincare can be when powered by empathy and innovation.

Tune in to hear how Sarah Chung Park is redefining the future of beauty—one brand, one shade, and one thoughtful launch at a time.

To learn more about Sarah Chung Park visit her website and social media. 

CHAPTERS:

(0:00) Introduction to Sarah Chung and Her Journey

(1:03) From Business Plans to K-Beauty: Sarah’s Path

(3:02) The Early Days of K-Beauty in the U.S.

(5:02) The Growing Respect for K-Beauty Technology

(7:02) Finding Unique Products: The Gaps Sarah Aimed to Fill

(10:02) Innovating with Spicule, PDRN, and Exosomes

(14:15) Shifting the Focus from Glass Skin to Healthy Skin

(17:59) K-Beauty World: A Platform for Innovation and Inclusivity

(22:05) K-Beauty's Role in Raising Standards for Skincare

(27:17) The Intersection of Food, Wellness, and Beauty in Korean Culture

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