Will General, Nashville Stars Director of Marketing

Will General is the marketing director for Music City Baseball, the initiative is to bring MLB to Nashville as the "Nashville Stars.”

He joined me to tell me how he is leading efforts to grow the Stars brand and how honoring the Negro Leagues’ legacy Is an essential ingredient to that end.

Another ingredient is a new design concept and brand partnership with New Era Cap, the leading headwear brand in the world.

I hope you will listen to learn about the great things happening with the Nashville Stars!

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Thanks to my podcast producer David Nipper, who also wrote and performs the background music, "Sulphur Dell Sunset" ©2017 Black Train Records. All Rights Reserved. Contact him at [e-mail]

Thanks for listening!