August 20, 2020 • 7 mins
Why the Apple II is the world's best selling personal computer advertisement from the May-June 1976 edition of the Creative Computing Magazine.
With John Chidgey.
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Episode Silver Producers: Mitch Biegler, John Whitlow, Kevin Koch, Oliver Steele and Shane O'Neill.
With John Chidgey.
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Episode Gold Producer: 'r'.
Episode Silver Producers: Mitch Biegler, John Whitlow, Kevin Koch, Oliver Steele and Shane O'Neill.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
[Music]
(00:10):
Helping you fall asleep.
I'm John Chidjie.
You can follow me on the Fetiverse at chidjie@engineered.space,
on Twitter at John Chidjie or one word,
or the network at engineered_net.
Sleep is supported by you, our listeners.
If you'd like to support the show you can do so via Patreon, with a thank you to all
(00:30):
of our patrons, and a special thank you to our Patreon silver producers, Mitch Bilger,
John Whitlow, Joseph Antonio, Kevin Koch, and Oliver Steele.
And an extra special thank you to our Patreon Gold Producer, known only as R. Visit engineer.network/sleep
to learn how you can help.
Thank you.
So now that's out of the way, let me talk to you.
(00:54):
for a few minutes. Why Apple II is the world's best-selling personal computer.
Which personal computer will be most enjoyable and rewarding for you? Since we
delivered our first Apple II in April 1977, more people have chosen our
computer than all other personal computers combined. Here are the reasons
(01:16):
Apple has become such an overwhelming favorite. Apple is a fully tested and
assembled mainframe computer. You won't need to spend weeks and months in assembly. Just take an
Apple home, plug it in, hook up your colour TV and any cassette tape deck and the fun begins.
To ensure the fun never stops and to keep Apple working hard, we've spent the last year expanding
(01:43):
the Apple system. There are new peripherals, new software and a 16-chapter owner's manual
on how to program in BASIC. There's even a free Apple magazine to keep owners on top of what's new.
Apple is so powerful and easy to use that you'll find dozens of applications.
(02:03):
There are Apples in major universities, helping teach computer skills. There are Apples in the
office, where they're being programmed to control inventories, chart stocks and balance the books.
And there are apples at home, where they can help manage the family, budget, control your home's
environment, teach arithmetic and foreign languages, and of course enable you to create hundreds of
(02:27):
sound and action video games. When you buy an Apple II, you're investing in the leading edge
of technology. Apple was the first computer to come with BASIC in ROM, for example, and the first
computer with up to 48k bytes RAM on one board using advanced high-density 16k devices. We're
(02:50):
working to keep Apple the most up-to-date personal computer money can buy. Apple too delivers the
features you need to enjoy the real satisfaction a personal computer can bring today and in the
future. 15 colors and high resolution graphics too. Don't settle for a black and white display,
(03:11):
Connect your Apple to a colour TV and BASIC gives you instant command of three display modes.
Text, 40H x 48V colour graphics in 15 colours and a 280H x 192V high resolution array that lets you
plot graphics and compose 3D images. Apple gives you the added capability of combining text and
(03:37):
and Graphics 2.
Back to Basics and Assembly Language 2.
Apple speaks three languages.
Fast Integer Basic, Floating Point Basic for scientific and financial applications,
and 6502 Assembly Language.
That's maximum programming flexibility.
And to preserve users' space, both Integer, Basic and Monitor are permanently stored in
(04:03):
8k bytes of ROM.
So you have an easy to use, universal language instantly available.
Basic gives you graphic commands, color equals, VLIN, HLIN, PLOT and SCRN.
And direct memory access with PEAK, POKE and CALL commands.
(04:26):
Software ours and yours.
There's a growing selection of pre-programmed software from the Apple Software Bank.
finance, checkbook, high-resolution graphics and more.
Now there's a user section in our bank to make it easy for you to obtain programs developed
by other Apple owners.
(04:47):
Our software bank is your link to Apple owners all over the world.
Alive with the sound of music.
Apple's exclusive built-in speaker delivers the added dimension of sound to your programs.
to compose electronic music, sound to liven up games and educational programs, sound so
(05:09):
that any program can talk back to you.
That's an example of Apple's people-compatible design.
Another is its light, durable injection-molded case, so you can take Apple with you.
And the professional quality typewriter style keyboard has N-key rollover for fast, error-free
(05:32):
operator interaction.
Apple is the proven computer.
Apple is a state-of-the-art single board computer with advanced LSI design to keep component
count to a minimum.
That makes it more reliable.
If glitches do occur, the fully socketed board and the built-in diagnostics simplify troubleshooting.
(05:55):
In fact, on our assembly line, we use apples to test new apples.
Apple peripherals are smart peripherals.
Watch the far right column of this ad each month for the latest in our growing family
of peripherals.
We call them intelligent interfaces.
They're smart peripherals, so you can plug them in and run them from BASIC without having
(06:19):
to develop custom software.
No other personal computer comes close to Apple's expandability.
In addition to the built-in video interface, cassette I/O, two A-D game paddles, and two
more A-D inputs, Apple has eight peripheral slots, three TTL inputs, and four TTL outputs,
(06:42):
plus a powerful state-of-the-art switching power supply that can drive all your Apple
peripherals including two disks.
Apple is available now.
It is in stock and ready for delivery at a store near you.
Call us for the dealer nearest you or for more details and a copy of our Consumer Guide
(07:04):
to Personal Computers.
Call this number or write Apple Computer Incorporated.
10260 Bandley Drive, Cupertino, California 95014
[BLANK_AUDIO]
[Music]
(00:10):
Helping you fall asleep.
I'm John Chidjie.
You can follow me on the Fetiverse at chidjie@engineered.space,
on Twitter at John Chidjie or one word,
or the network at engineered_net.
Sleep is supported by you, our listeners.
If you'd like to support the show you can do so via Patreon, with a thank you to all
(00:30):
of our patrons, and a special thank you to our Patreon silver producers, Mitch Bilger,
John Whitlow, Joseph Antonio, Kevin Koch, and Oliver Steele.
And an extra special thank you to our Patreon Gold Producer, known only as R. Visit engineer.network/sleep
to learn how you can help.
Thank you.
So now that's out of the way, let me talk to you.
(00:54):
for a few minutes. Why Apple II is the world's best-selling personal computer.
Which personal computer will be most enjoyable and rewarding for you? Since we
delivered our first Apple II in April 1977, more people have chosen our
computer than all other personal computers combined. Here are the reasons
(01:16):
Apple has become such an overwhelming favorite. Apple is a fully tested and
assembled mainframe computer. You won't need to spend weeks and months in assembly. Just take an
Apple home, plug it in, hook up your colour TV and any cassette tape deck and the fun begins.
To ensure the fun never stops and to keep Apple working hard, we've spent the last year expanding
(01:43):
the Apple system. There are new peripherals, new software and a 16-chapter owner's manual
on how to program in BASIC. There's even a free Apple magazine to keep owners on top of what's new.
Apple is so powerful and easy to use that you'll find dozens of applications.
(02:03):
There are Apples in major universities, helping teach computer skills. There are Apples in the
office, where they're being programmed to control inventories, chart stocks and balance the books.
And there are apples at home, where they can help manage the family, budget, control your home's
environment, teach arithmetic and foreign languages, and of course enable you to create hundreds of
(02:27):
sound and action video games. When you buy an Apple II, you're investing in the leading edge
of technology. Apple was the first computer to come with BASIC in ROM, for example, and the first
computer with up to 48k bytes RAM on one board using advanced high-density 16k devices. We're
(02:50):
working to keep Apple the most up-to-date personal computer money can buy. Apple too delivers the
features you need to enjoy the real satisfaction a personal computer can bring today and in the
future. 15 colors and high resolution graphics too. Don't settle for a black and white display,
(03:11):
Connect your Apple to a colour TV and BASIC gives you instant command of three display modes.
Text, 40H x 48V colour graphics in 15 colours and a 280H x 192V high resolution array that lets you
plot graphics and compose 3D images. Apple gives you the added capability of combining text and
(03:37):
and Graphics 2.
Back to Basics and Assembly Language 2.
Apple speaks three languages.
Fast Integer Basic, Floating Point Basic for scientific and financial applications,
and 6502 Assembly Language.
That's maximum programming flexibility.
And to preserve users' space, both Integer, Basic and Monitor are permanently stored in
(04:03):
8k bytes of ROM.
So you have an easy to use, universal language instantly available.
Basic gives you graphic commands, color equals, VLIN, HLIN, PLOT and SCRN.
And direct memory access with PEAK, POKE and CALL commands.
(04:26):
Software ours and yours.
There's a growing selection of pre-programmed software from the Apple Software Bank.
finance, checkbook, high-resolution graphics and more.
Now there's a user section in our bank to make it easy for you to obtain programs developed
by other Apple owners.
(04:47):
Our software bank is your link to Apple owners all over the world.
Alive with the sound of music.
Apple's exclusive built-in speaker delivers the added dimension of sound to your programs.
to compose electronic music, sound to liven up games and educational programs, sound so
(05:09):
that any program can talk back to you.
That's an example of Apple's people-compatible design.
Another is its light, durable injection-molded case, so you can take Apple with you.
And the professional quality typewriter style keyboard has N-key rollover for fast, error-free
(05:32):
operator interaction.
Apple is the proven computer.
Apple is a state-of-the-art single board computer with advanced LSI design to keep component
count to a minimum.
That makes it more reliable.
If glitches do occur, the fully socketed board and the built-in diagnostics simplify troubleshooting.
(05:55):
In fact, on our assembly line, we use apples to test new apples.
Apple peripherals are smart peripherals.
Watch the far right column of this ad each month for the latest in our growing family
of peripherals.
We call them intelligent interfaces.
They're smart peripherals, so you can plug them in and run them from BASIC without having
(06:19):
to develop custom software.
No other personal computer comes close to Apple's expandability.
In addition to the built-in video interface, cassette I/O, two A-D game paddles, and two
more A-D inputs, Apple has eight peripheral slots, three TTL inputs, and four TTL outputs,
(06:42):
plus a powerful state-of-the-art switching power supply that can drive all your Apple
peripherals including two disks.
Apple is available now.
It is in stock and ready for delivery at a store near you.
Call us for the dealer nearest you or for more details and a copy of our Consumer Guide
(07:04):
to Personal Computers.
Call this number or write Apple Computer Incorporated.
10260 Bandley Drive, Cupertino, California 95014
[BLANK_AUDIO]
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