Finding Your Niche and Blazing a Trail: A Conversation with Beth Kennett from Liberty Hill Farm

In this episode, we delve into the world of farm stays with Beth Kennett, owner of a farm stay in Vermont. Beth shares her experiences and insights about running a farm stay business throughout the year. Here are some highlights from our conversation:

• Beth recounts how their farm stay journey began back in 1984 when a family came to ski during the February school vacation. Despite being located between two major ski areas, Killington and Sugarbush, Beth and her husband decided to stay open all year round. Over the years, Beth has noticed a shift in the preferences of potential guests. To cater to a broader audience, Beth and her family began appealing to people who weren't necessarily coming to ski but are interested in experiencing Vermont during the winter. 
• Beth shares an insightful anecdote from a bed and breakfast conference she attended in the 1980s. Tony Clark, a well-regarded innkeeper, emphasized the importance of finding a unique selling point or niche that sets a business apart from the competition. In Beth's case, Tony pointed out that their farm's cows were their draw, highlighting the farm experience they could offer guests. This revelation shifted Beth's focus and made her realize that it's not about her or the pillows but about the cows and the authentic experience they provide.
• One remarkable aspect of Beth's farm stay is the emotional connection guests feel upon arrival. Visitors from various continents, including South America, South Africa, and Southern Europe, have entered the farm and been moved to tears. They find something nostalgic and reminiscent of their own grandmothers' homes, whether it's the wallpaper, dishes, or other elements that evoke a sense of familiarity and family. This feeling of home and togetherness transcends cultural boundaries and resonates with people from diverse backgrounds.
• Beth emphasizes the importance of strong family relationships and effective communication within the farm stay business. It's crucial to have the support and buy-in of the family members involved in the operation because guests perceive and experience the family dynamics during their stay. A comfortable and harmonious environment is essential for guests to feel at ease.
• Beth also stresses the value of believing in oneself and the intrinsic worth of the farm stay experience. She rejects the notion of "agri-tainment" and instead emphasizes that farm stays are about education and providing an authentic and inclusive experience. The key is to maintain the authenticity and clarity of the farm stay's purpose.

Join us in this episode as we explore the world of farm stays with Beth Kennett, gaining insights into the unique experiences, challenges, and rewards of running a year-round farm stay in Vermont. Discover the power of connecting with nature, fostering a sense of home, and creating cherished memories for guests from around the globe.