Sleeping Barber - A Marketing Podcast
Ready to rethink business strategy and supercharge your marketing game? Join hosts Marc Binkley and Vassilis Douros as they break down big questions at the crossroads of strategy, marketing effectiveness, and creative impact. From real-world case studies to hot-off-the-press business news, each episode dives deep into how modern companies navigate complexity. Plus, interviews with global thought leaders bring you fresh insights and actionable strategies to drive growth and build unforgettable customer experiences. This is your backstage pass to smarter thinking and better business results.
Episodes
In this conversation, Vassilis Douros and David Tiltman discuss the evolution of the Cannes Lions Festival, highlighting its growth and the dual nature of the event (The festival within the festival), which encompasses both creativity and marketing effectiveness. They explore the importance of connecting creativity with commercial frameworks, the impact of AI on marketing, and the significance of craft in advertising.
The discussio...
In this episode of Barber's Brief, Vassilis Douros is riding solo discussing various marketing trends and insights, including the economic implications of the Calgary Stampede, shifts in Google Ads following AI integration, the impact of viral content on brand growth, MasterCard's pivot to experiential marketing, effective retargeting strategies, and Stella Artois' creative campaign for Wimbledon.
Each topic highlights the evolving...
Marc Binkley and Vassilis Douros discuss their insights from their recent episode featuring Dale Harrison, Zombie Metrics: Don't Fall for Misleading Data.
They explore the concept of 'zombie metrics' in marketing, the outdated funnel model, and the importance of intent data.
The discussion highlights the importance of data literacy among marketers and the significance of marketing effectiveness principles in driving bus...
In this episode, Dale Harrison discusses the concept of 'zombie metrics' and their misleading nature in marketing.
He emphasizes the importance of data literacy for marketers to gain credibility and make informed decisions. The conversation critiques the traditional funnel model, suggesting it is outdated and does not accurately represent the marketing process.
Dale proposes a new way of thinking about marketing metrics, focusing o...
In this episode, Marc Binkley and Vassilis Douros reflect on their experiences at Cannes, discussing key highlights, networking with industry leaders, and insights on marketing trends.
They explore the evolving landscape of personalization, the lack of conversation around social purpose, and the need for transparency in media.
The conversation also touches on long-term campaign strategies, innovative advertising examples, and the c...
We’re back with another episode from the Croisette — and today, we unpack a busy (and very hot) Day 4 at Cannes Lions.
Marc and Vassilis reflect on a standout presentation by Mark Ritson, who laid out three pillars for marketing effectiveness: fluency, emotion, and time — and challenged long-held assumptions about personalization, ad wearout, and brand purpose.
They’re also joined by Vanessa Chin, SVP of Marketing and Josh Fruttiger,...
Live from Cannes Lions, the Sleeping Barber Podcast welcomes back Matthew Herbert and Connor Archbold from Tracksuit. Together, we unpack the standout talks, themes, and campaigns that caught our attention—from Instacart’s performance-to-brand pivot to Elf Beauty’s billion-dollar playbook. We explore the evolving role of creators, lessons from compound creativity, the power of consistency in B2B marketing, and why media accountabil...
In this lively episode of the Sleeping Barber Podcast, hosts Marc, Vassilis, and special guest Conor Byrne (That's What I Call Marketing) recap their first two days at the 2025 Cannes Lions International Festival of Creativity. Broadcasting from Cannes (though not from a yacht), they reflect on standout sessions, evolving industry trends, and a few jetlag-fueled laughs.
Key takeaways include:
- Karen Nelson-Field & Adam Morgan ...
In this episode of Barber's Brief, hosts Vassilis Douros and Marc Binkley express their excitement for the upcoming Cannes festival while discussing significant marketing news.
They delve into Airbnb's leadership changes and strategic shifts, Tesla's declining sales and media perception, and their preparations for Cannes, including interviews with industry leaders.
They also share insights from the TUDUM marketing sympo...
In this episode of the Sleeping Barber Podcast, Marc and Vassilis delve into the importance of brand tracking and creative marketing in today's performance-driven landscape.
To help them dive into this topic, they host Connor Archbold and Matthew Herbert, co-founders and co-CEOs of Tracksuit.
Together they discuss the evolution of performance marketing, the impact of cookie deprecation on measurement, and the necessity of connec...
Summary
In this episode, Marc Binkley and Vassilis Douros discuss various topics, including brand purpose, insights from Google Marketing Live, the impact of AI on advertising, the decline of Hudson's Bay, and strategies for capturing consumer attention in a digital landscape. They also highlight a humorous advertising campaign featuring Jason Alexander.
Enjoy the show!
Follow our updates:
https://www.linkedin.com/company/sleeping-barb...
In this episode of the Sleeping Barber Podcast, our hosts Marc Binkley and Vassilis Douros engage in a thought-provoking conversation with Mitch Joel, a renowned entrepreneur and marketing expert.
They explore Mitch's diverse career journey, the evolution of marketing and agency relationships, and the impact of AI on the industry. The discussion emphasizes the importance of custodianship in brand management and the shift from s...
In this episode of the Barber's Brief, hosts add a little twisst.
Vassilis and Marc discuss their upcoming Cannes Lions Festival of Creativity attendance. They explore the significance of the festival, its structure, and the various components that make it a premier event in the marketing and creativity space.
The hosts share their excitement about networking opportunities, notable speakers, and key themes such as AI and the creator...
In this episode of The Sleeping Barber Podcast, Marc Binkley and Vassilis Douros sit down with Pieter-Paul and Matt Davies from BetterBriefs to talk about one of marketing’s most overlooked tools: the creative brief.
From common pitfalls to practical fixes, they explore why so many briefs miss the mark — and what marketers and agencies can do to write ones that actually drive great work. Expect candid insights, real-world challenge...
Welcome to another episode of The Barber’s Brief!
Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week.
Enjoy the show!
Follow our updates here: https://www.linkedin.com/company/sleeping-barber/
Get in touch with our hosts:
Marc Binkley: https://www.linkedin.com/in/marcbinkley/
Vassilis Douros: ht...
In this episode of The Sleeping Barber, Charlotte Blank, US CMO of Jaguar Land Rover, shares how the brand balances heritage with modern luxury. She explores the power of creative advertising, the role of psychological research in understanding consumers, and how marketing science supports strategic decisions. The conversation also dives into the Jaguar rebrand, the success of the Range Rover Sport campaign with Theo James, and the...
Welcome to another episode of The Barber’s Brief!
Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week.
Enjoy the show!
Follow our updates here: https://www.linkedin.com/company/sleeping-barber/
Get in touch with our hosts:
Marc Binkley: https://www.linkedin.com/in/marcbinkley/
Vassilis Douros: https://www.li...
In this episode of The Sleeping Barber Podcast, hosts Mark Binkley and Vasilis Douros are joined once again by Mary Kirikiri, global thought leader at Kantar. They explore insights from Mary’s CMO series, diving into future power, meaningful difference, and pricing strategy. The conversation covers how brand equity drives growth, the link between pricing power and perceived value, and why evidence-based marketing is essential for l...
Welcome to another episode of The Barber’s Brief!
Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week.
Enjoy the show!
Follow our updates here: https://www.linkedin.com/company/sleeping-barber/
Get in touch with our hosts:
Marc Binkley: https://www.linkedin.com/in/marcbinkley/
Vassilis Douros: https://www.li...
In our latest episode of The Sleeping Barber Podcast, we welcome Jeremy Miller, President of Sticky Branding.
Jeremey breaks down revenue gaps and shows how businesses can turn them into opportunities for growth. He introduces the slingshot strategy for rapid acceleration in uncertain times, emphasizing market validation and customer needs.
We also discuss the Play to Win framework, the dangers of rebranding without a strong foundati...
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