Small Biz Flash

Small Biz Flash

Your flash briefing for small business news, trends, and insights.

Episodes

February 13, 2024 5 mins

NEWS ROUNDUP

1 - Small business owners continue to grapple with economic uncertainty, according to the National Federation of Independent Business’ Small Business Optimism Index.
https://www.nfib.com/content/press-release/economy/small-business-owners-expectations-for-higher-sales-declined-in-january/

2 - Many small businesses are still unaware of the new Beneficial Ownership rule from the Treasury Department that went ...

Mark as Played

FEATURE

The Department of Labor (DOL) has finalized its new independent contractor rule.  There are six factors that you must use to determine if a worker is a contractor or an employee.

The final rule goes into effect on March 11, 2024.

Misclassifying employees as independent contractors can result in lawsuits and penalties, among other costs.

DOL’s Small Entity Compliance Guide to the new rule:...

Mark as Played

FEATURE

A fractional chief operating officer, or a FCOO, can help you make your business life wonderful, getting you back to doing what you love in the business, which is likely not overseeing the daily operational tasks.

* How to know when it is time to hire a fractional COO.
* How a fractional COO helps you as the business owner.
* What a fractional COO brings to the table.

Recommended reading: ...

Mark as Played

FEATURE

* What is the different between public relations and marketing?
* What are the three tactics for PR?
* How does a small business get publicity?  How does the owner, who is usually the primary salesperson, get publicity?
* How much of your knowledge and information is it OK to share?

Today’s guest is Claire Angelle, Founder of Angelle Consulting:
Claire’s email:  claire@angelleconsulting.com...

Mark as Played

FEATURE

You’re probably familiar with Small Business Administration loans.  SBA loans, as they are commonly called, are partially backed by the federal government.

But there are other resources the SBA offers, some of which aren’t well known, which can benefit your company.  We’re going to discuss just a few today.

THRIVE
https://www.sbathrive.com/

Assistance for small businesses with procuri...

Mark as Played

FEATURE

To get the right candidates, you need to alight the job description with the actual need for the position.

Also, avoid giving your candidates a poor experience in the overall process from interviewing to onboarding.

Finally, don’t hire reactively, i.e., for short-term needs.  Think about your long-term needs instead.

Today’s conversation is based on the blog post, “8 Things That Can Cause...

Mark as Played

FEATURE

Today, we continue our discussion of the book “Raving Fans” by Ken Blanchard and Sheldon Bowles.  To create raving fans, the business must create a vision of the customer experience, but then, it must invite the customers themselves into the vision casting process.

Not everything the customers want will necessarily be a part of the final vision, but listening to customers is key.  Once customers’ vision ha...

Mark as Played

FEATURE

To have a truly thriving business, one essential element is a customer base who are wildly enthusiastic about what your company offers, so much so, in fact, that they eagerly tell their family, friends, and neighbors.

In their book “Raving Fans,” Ken Blanchard and Sheldon Bowles explain how having merely satisfied customers just doesn’t cut it.  Today, we’re going to unpack some of the book’s ideas and tal...

Mark as Played

FEATURE

Every small business has different insurance needs, but almost all will need General Liability coverage.  And many will also need coverage included in a Business Owner’s Policy (BOP).

Other types of insurance could include Workers' Compensation, Employers Liability, Cyber Liability, Commercial Auto, and Errors and Omissions (aka Professional Liability).

Today’s guest is Jack Smith, of Valor I...

Mark as Played

FEATURE

Ranking high in search engines results, especially on Google, is a concern of most small businesses.  There are a few basic things you can do to help your site be found, like consistently creating good content (but you don’t have to write a blog post every day or even every week) and fully utilizing Google Business Profile.

ChatGPT can help you create content, but don’t depend on it to get you 100% of the ...

Mark as Played
September 12, 2023 13 mins

FEATURE

The Department of Homeland Security issued a new Form I-9, also known as the Employment Eligibility Form, on August 1.  If you have employees, you need to be completing an I-9 on every new hire and should have already completed an I-9 for every existing employee.  Penalties for non-compliance are stiff.

Today’s guest is Karen Moss, of Innovative Outsourcing:

Karen’s email:  kmoss@innovative-outsou...

Mark as Played

FEATURE

Many small businesses already have a CRM in place, but these platforms can be very robust, and you’re probably not taking full advantage of the functionality available to you.

If don’t already have a CRM, some of the most popular for small companies include HubSpot, Zoho CRM, Monday Sales CRM, Insightly, and Pipedrive, to name a few.

Other than storing contact information and running your email ne...

Mark as Played

FEATURE

After you’ve completed the hard work of developing, deploying, and promoting your lead magnet, you’re still not done.  The leads have started to come in, but what’s next?  In most cases, you’ll need to start an email marketing campaign to continue the conversation with prospects where the lead magnet left off and to invite them into an offer to do business with you.

Be sure you don’t run afoul of anti-spam...

Mark as Played

FEATURE

Once you have developed a solid lead magnet, you want as many prospects as possible to interact with your valuable offer.  You need to promote the lead magnet through a variety of channels.

You must first create a landing page for the lead magnet to direct prospects back to, where they will fill out a form with their contact information.

Then, you can use your web site, social media, emailers, pai...

Mark as Played

Feature begins at 4:12 (News roundup prior to that)

FEATURE

Lead magnets are an inexpensive way to get on the radar of more prospects.  They are popular because they work.

There are numerous kinds of lead magnets, or lead generators, including downloadable guides or templates, free trials or samples, and on-demand webinars.

Your lead magnets need to be useful and valuable – make them worth the ti...

Mark as Played

NEWS ROUNDUP

1
62% of owners with businesses of annual revenue between $250,000 and $5 million said inflation was their top concern.

https://stories.td.com/us/en/article/small-business-owners-concerned-about-employee-retention-product-shortages-and-inflation-td-bank-survey-shows

2
Small business owners have mixed feelings about artificial intelligence.

https://sbecouncil.org/2023/06/28/wh...

Mark as Played

FEATURE

There are many aspects to sales that a small business needs to get right.  We discuss the difference between sales process and sales methodology, and the difference between a sales plan and a sales playbook, among other things.

Today’s guest is David Lusk, of Evergreen Sales Group:

David’s email:  drlusk@evergreensales.group
David’s LinkedIn page:  https://www.linkedin.com/in/drlusk/
Everg...

Mark as Played

NEWS ROUNDUP

1
The average rate for a Small Business Administration loan has now hit double-digits.

https://www.wsj.com/articles/fed-rate-increases-hit-small-businesses-the-hardest-7da7fb8e

https://www.nerdwallet.com/article/small-business/sba-loan-rates

2
Small business groups are calling on Congress to make the small business tax deduction permanent.

https://www.jobcreatorsnetw...

Mark as Played

FEATURE

Sales is a foundational to the success of your small business.  No sales means no revenue, which means no business.  But many small businesses struggle to get sales right.  And as they scale, they make costly mistakes, like hiring just one heavy hitter or promoting a hire performer into the sales manager role just because he/she has good numbers.  Today, we talk to expert about how a fractional sales approach can h...

Mark as Played

Popular Podcasts

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

    BG2Pod with Brad Gerstner and Bill Gurley

    Open Source bi-weekly conversation with Brad Gerstner (@altcap) & Bill Gurley (@bgurley) on all things tech, markets, investing & capitalism

    Crime Junkie

    If you can never get enough true crime... Congratulations, you’ve found your people.

    Stuff You Should Know

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

    The Breakfast Club

    The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious And Charlamagne Tha God!

Advertise With Us
Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2024 iHeartMedia, Inc.