LinkedIn isn’t just a place to list your job history—it’s one of the most powerful (and underused) growth tools in your small business toolkit. In this episode, Kim and Hal break down the LinkedIn Launchpad, a proven strategy to help small business owners, founders, and solopreneurs turn their LinkedIn presence into a lead-generating, authority-building, client-attracting machine.
From profile optimization and short-form video to AI-enhanced tools like smart messaging and newsletters, this episode is packed with real-world advice, playful co-host chemistry, and an inspiring challenge to take action this week.
Whether you’re a tech startup founder, a service-basedentrepreneur, or a business leader trying to stay relevant in a digital-first economy—this episode will shift how you see LinkedIn, forever.
What You’ll Learn:
✅ Why LinkedIn is no longer optional for small business owners
✅ The 3-part LinkedIn Launchpad strategy: Optimize, Engage, Leverage
✅ Real founder makeover stories—what changed when they finally showed up
✅ The top 3 LinkedIn features you should be using (and most people aren’t)
✅ How AI is changing content strategy on LinkedIn
✅ Why short-form video is dominating—and how to start, even if you’re camera-shy
✅ A powerful challenge to kickstart your visibility and attract the right people
✅ Why “lurking” is the new silent business killer
✅ How LinkedIn supports your entire business ecosystem: sales, hiring, partnerships, and funding
Subscribe & Share: Don't miss out on future episodes of Small Business, Big AI. Subscribe on Spotify or your preferred platform, leave a review, and share this episode with a fellowentrepreneur who could benefit from AI insights.
Ready to Take Action?
✨ Final Thought:
If you’re not posting, you’re not visible.
And if you’re not visible—you’re not growing.
This is your moment to be seen, be trusted, and be booked.
---
Music Credit: “I Am with You” by Dream Cave; Epidemic Sound via iStock.com
Sound Effects: https://pixabay.com/sound-effects/
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Ridiculous History
History is beautiful, brutal and, often, ridiculous. Join Ben Bowlin and Noel Brown as they dive into some of the weirdest stories from across the span of human civilization in Ridiculous History, a podcast by iHeartRadio.