LinkedIn isn’t just a place to list your job history—it’s one of the most powerful (and underused) growth tools in your small business toolkit. In this episode, Kim and Hal break down the LinkedIn Launchpad, a proven strategy to help small business owners, founders, and solopreneurs turn their LinkedIn presence into a lead-generating, authority-building, client-attracting machine.
From profile optimization and short-form video to AI-enhanced tools like smart messaging and newsletters, this episode is packed with real-world advice, playful co-host chemistry, and an inspiring challenge to take action this week.
Whether you’re a tech startup founder, a service-basedentrepreneur, or a business leader trying to stay relevant in a digital-first economy—this episode will shift how you see LinkedIn, forever.
What You’ll Learn:
✅ Why LinkedIn is no longer optional for small business owners
✅ The 3-part LinkedIn Launchpad strategy: Optimize, Engage, Leverage
✅ Real founder makeover stories—what changed when they finally showed up
✅ The top 3 LinkedIn features you should be using (and most people aren’t)
✅ How AI is changing content strategy on LinkedIn
✅ Why short-form video is dominating—and how to start, even if you’re camera-shy
✅ A powerful challenge to kickstart your visibility and attract the right people
✅ Why “lurking” is the new silent business killer
✅ How LinkedIn supports your entire business ecosystem: sales, hiring, partnerships, and funding
Subscribe & Share: Don't miss out on future episodes of Small Business, Big AI. Subscribe on Spotify or your preferred platform, leave a review, and share this episode with a fellowentrepreneur who could benefit from AI insights.
Ready to Take Action?
✨ Final Thought:
If you’re not posting, you’re not visible.
And if you’re not visible—you’re not growing.
This is your moment to be seen, be trusted, and be booked.
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Music Credit: “I Am with You” by Dream Cave; Epidemic Sound via iStock.com
Sound Effects: https://pixabay.com/sound-effects/
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