In this episode of Small Business Big Dreams, we sit down with Justin Maki, the visionary founder of Ryse Athletic Club, a high-performance training facility that blends fitness, community, and innovation. Justin shares his entrepreneurial journey, from his early passion for athletics to the challenges of launching and scaling a fitness business in a competitive industry.
From Passion to Business: The Birth of Ryse Athletic Club
Justin’s story begins with his deep-rooted love for fitness and performance. He discusses how his experience as a competitive body builder and trainer shaped his approach to building Ryse Athletic Club, not just as a gym, but as a community-driven space where people of all fitness levels can push their limits. His goal? To create an environment where members feel motivated, supported, and empowered to achieve their best selves.
Overcoming Challenges in the Fitness Industry
Launching Ryse Athletic Club wasn’t without hurdles. Justin opens up about the financial risks, business planning, and operational challenges that come with starting a fitness facility. From securing a location to investing in top-tier equipment and recruiting expert staff, every step required careful strategy and resilience. He also discusses how the fitness industry has evolved post-pandemic and the importance of adapting to new training methods and member expectations.
The Future of Ryse Athletic Club
As Ryse continues to grow, Justin has ambitious plans for the future. He discusses expansion strategies, potential new locations, and innovations in fitness technology that will further elevate the Ryse experience. His commitment to fostering a results-driven community remains at the core of his mission.
Advice for Aspiring Entrepreneurs
For those looking to break into the fitness industry, Justin offers practical advice: stay passionate, build strong relationships, and embrace the grind. He emphasizes the importance of building a brand, staying adaptable, and always prioritizing the needs of your members.
This episode is packed with valuable insights for fitness enthusiasts, business owners, and anyone looking to turn their passion into a thriving enterprise.
Listen now to hear how Justin Maki built Ryse Athletic Club into a powerhouse of strength, performance, and community.
📢 Available on all major podcast platforms—tune in today!
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