Small Business, Big Mindset

Small Business, Big Mindset

We believe everyone with the spark of a business idea can make it a reality. Sometimes you just need a leg up. Someone to fill in the missing piece. For many micro and small businesses that missing piece includes one or more of the following: Content. Marketing. Mindset.Hello from Austin, TX! We're Erin Geiger and Joey Ramirez, founders of Muscle Creative. We created this company with one focus - to support micro businesses and small businesses via content strategy, media creation, and mindset. In this podcast series, we discuss insights and trends to help business owners move the dial toward their goals as a holistic approach – strategy, but also mindset and vision.Some episodes will feature business owners at varying states of entrepreneurship, discussing their background and how they got started, their growth and vision for the future, tips and insight for those looking to build their businesses, as well as the ‘why’ that fuels it all.We zero in on the challenges that block entrepreneurs from growing to the next level, as well as obstacles that stop entrepreneurs-in-the-making before they get started. For many business owners, creating content and a solid strategy to get that content in the hands of their ideal customer, is a struggle. Some begin the content journey, get frustrated, and allow their business to languish, or worse..they quit altogether, assuming it wasn't meant to be.Others might be killing it in building out their core product or service, but need support on content creation and strategy in order to focus their attention on other key areas and not spread themselves too thin. Regardless of the background of our listener, our mission remains the same: building brands with a strong vision and growth mindset to make an impact including tactical actions you can take NOW to move the needle in your business toward your goals.


May 2, 2023 51 mins

This week on the show we have the one, the only, soon-to-be New York Times Bestselling author, Laura F*ing Belgray!

When I thought of who I would want to help ring in my 100th episode, my mentor, my friend, Laura Belgray catapulted to mind first.

She has a long list of accolades which you can learn more about on her Talking Shrimp well as learn why her company is named after a chatty crustacean to beg...

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Episode #99!  Wow. When I first started this podcast I just wanted to connect entrepreneurs so we could inspire and learn from each other. What a journey it's been.  

As we catapult to episode #100, I thought I'd highlight the top 5 episodes so far (by downloads), introduce what's next with the podcast...and let you know who the special guest for episode #100 is (hint - she's a celeb in the copywriting ...

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April 18, 2023 8 mins

I'll be honest - the mere thought of artificial anything, when it comes to creating the written word makes me cringe. It goes against every fiber of my being because for me, the point of writing is to put pen to paper or finger to keyboard to create something genuine. 

Even if it's fiction, it's supposed to come from a place of organic creativity. So when I heard artificial intelligence, I was like, oh here ...

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April 11, 2023 30 mins

Maura Kelpy, founder of Veggies & Vodka and Maura K Creative, joins the show this week! Maura runs her own successful graphic design business (in addition to her wellness community under the Veggies & Vodka umbrella) and shares with us specific actions to take when crafting your own visual brand. You know, the look and feel of your business where customers can recognize you in an instant.

Here's an excerpt:

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April 4, 2023 43 mins

Hiring. A critical piece to scale your business. But how do you know it's time to grow your team? What role do you hire for first...or next? How do you make sure you don't hire a jerk that will torpedo your business to the ground? (dramatic? maybe...but maybe not!) What are the pros and cons of hiring a full-time employee vs. a subcontractor? If you hire someone that's not working out, how do you let them go?

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March 28, 2023 34 mins

Frederike Harms, founder of Katalyst Ventures, joins the show this week to dive into how to design a truly scalable offer. Growing up with entrepreneur parents, Frederike remembers that her family went on vacation once and only once. Her parents simply could not step back from their business to enjoy extra time with their family.

Having a front-row seat to that type of schedule and lifestyle, she decided she wanted to work...

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Dan Mott joins the show this week! You might remember that Dan and I, along with Claire Davis and Matt Zaun hosted a weekly live show for entrepreneurs and business leaders called Power Hour. It ran for just about a year or so and we had a blast! So cool to reunite with Dan here.

In this episode, Dan runs us through the 5 principles he's developed for LinkedIn social selling. Here's a quick excerpt:


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March 14, 2023 28 mins

This week on the show I welcome launch strategist and copywriter, Brenna McGowan. We discuss the aspect of an offer that many entrepreneurs skip over: pre-launch.

It seems so much easier to skip right to the promotion of the sale, rather than warming an audience up, doing our due diligence, and testing the market... Alas, those who skip the pre-launch are leaving money (and a loyal audience) on the table.

Putting ...

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March 7, 2023 35 mins

"And I discovered that as a journalist if you don't have a pitch or a story to share with the big boss on Monday morning, you didn't have a job. What's important for entrepreneurs to realize is that journalists aren't just helping you with your business, you are helping them keep their job. Because if you don't pitch your story, they don't have anything to tell their boss on a Monday morning."...

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February 28, 2023 29 mins

Sami Miles, founder of Catchiest Copy and creator of Automatically Funny AF in Four Weeks, talks all things funny in copywriting.

When working with clients, she found that the funnest time was when they were joking around, when she could bring that humor out of them and onto paper. 

A former stand-up comic who has opened for some of the biggest names in the biz, Sami knows exactly how to inject humor into copy in...

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February 21, 2023 41 mins

Email tags. A simple yet powerful tool that way too many business owners don't use to their full potential.

Cheryl Rerick guests on the show this week and goes over how email tags can be:

  • a simple and intuitive way to sort your contacts based on their interests, preferences, and any special attributes that set them apart from each other
  •  used to trigger automation
  • a functional tool, as well as give you information ab...
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February 14, 2023 35 mins

So many entrepreneurs are, as I've heard Marie Forleo describe it, 'multi-passionate'.  There's a school of thought out there that says as an entrepreneur you have to focus on one thing and one thing only.

I call BS.

Laura Scholes joins me on the show this week to explain how she launched another business from her core business. Some overlap between the two? Perhaps. But, she still started her ...

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January 31, 2023 47 mins

Monica Hollins, founder of OTBC (Outside The Box Consulting, LLC) has decades of experience building super-successful communities. From health clubs to master-planned communities, she has crafted impactful strategies to increase inclusion, engagement, connection...loyalty. These attributes are key during a normal business year, but post-pandemic, they are mission-critical.

Tune in and learn ways to grow not just an audienc...

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Rachel Simon, CEO and founder of Connect the Dots Digital, helps entrepreneurs of all backgrounds "look good on LinkedIn". LinkedIn is the top networking platform for corporate and entrepreneurial professionals, so ensuring your personal and company profiles are structured with the right information and messaged in a way that immediately connects with your target audience is paramount.

Learn to craft your headlin...

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January 17, 2023 37 mins

My conversation with Nicole Rollender, founder of Strand Writing Services, was one that will make you want to take action immediately. My favorite entrepreneurs are those that leave it all on the table - they're open to sharing the minute details on each aspect of their business growth...the roses and the thorns of it.

After being downsized from her six-figure salary executive editor-in-chief role, Nicole decided to g...

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From clarifying your message with a reduction of words to how to use personal stories to get a professional point across...(including ways to use the emails you have sitting in your Inbox to improve your writing skills), these seven tips will have your copywriting take on a whole other level of expertise.

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March 10, 2022 10 mins

There are so many tools out there that look nice and shiny that you can buy to increase your skills at copywriting or an online business in general, but in this episode, I want to show you 10 FREE resources that you can use to help out your copywriting. 

I include some popular choices like Grammarly and Canva but also some that haven't gotten their full due yet such as  Read-able, WordCounter, and OneLook.


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March 3, 2022 6 mins

This week, I'm going over the call to action aka the CTA. There are a variety of things that go into creating a very clickable call to action.

I'll go through some of the nuts and bolts with you on this episode. A CTA encourages your audience to take a specific action - it's really a conversion tool. It can help in converting members, subscribers, followers, get the idea. You must know exact...

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February 24, 2022 7 mins

Short and sweet, I'm walking you through the steps I take to write each email. From the two types of emails I create to how I edit, I go over it all.

I share my strategy when creating email subject lines and if I batch process topics or take a more free-wheeling approach.

Listen in!

While you're at it, grab my free 'One Year of Email Subject Lines to Amp Up Your Open Rates & Accelerate...

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We've all been there.

That darn blinking cursor. It's like it's taunting you, "Look at this big, blank page. You'll never figure out what to write. Such a waste of time. Loser."


This week I go over 15 ways you to always know what to write. I'm finally recording this episode because one of the most common things I hear from people is that they have no idea what to ...

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