January 10, 2023 • 9 mins
From clarifying your message with a reduction of words to how to use personal stories to get a professional point across...(including ways to use the emails you have sitting in your Inbox to improve your writing skills), these seven tips will have your copywriting take on a whole other level of expertise.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Erin Geiger (00:02):
Welcome to the Small Business Big mindset
podcast, where we dive intotactical strategies to grow your
business. And to make an impacton this world. A huge part of
success is keeping your mindsetand vision on track. So this is
a major part of our process. Andthis podcast, let's do this.
Hey, Erin here, welcome to theSmall Business Big mindset
(00:24):
podcast. This week, I'm going togo over a few copywriting tips
that you can considerimplementing into your own
copywriting strategy and thetactics that you adopt when next
time you sit down to write. Sothe first one is to not
duplicate the same word multipletimes, especially if you're
researching and writing about acertain subjects. You know, it's
(00:46):
easy to you know, use that sameword because it's worked so
well. And it describes whatyou're talking about and really
kind of hits the point home,however, you know, you'll lose
the person because then they'llstart to instead of paying
attention to what you'rewriting, they'll start
realizing, okay, they have usedthe word critical or like
(01:08):
concept, like 10 times in thethis paragraph. So there's tools
that can check for this. Socheck out Episode 84, where I
give you 10, free free resourcesto help you with your
copywriting. And there's somefree tools in there that could
scan your copy and let you know,if you're using the same word
too many times and that sort ofthing. Another tip is to use
(01:31):
simple and short words. Okay, soit might sound counterintuitive,
but please don't use jargon orlingo, okay, because you might
think, Oh, this is going to makeme fat make me sound super
smart. And that, you know, I aman expert in this area, because
I'm using all these acronyms andjargon and everything. But
actually, you want to be veryclear in what you're writing.
(01:54):
You don't want to confuse orintimidate your reader because
they will go elsewhere for theirinformation. And of course,
there's a time and a place,maybe you know, your audience
and they're, they're, you know,they're very seasoned in that
area. And you know, if you're ifyou use these acronyms or
jargon, then they're going toget it immediately. But it's
(02:17):
just nice to not, you know, useit to heavily so that you when
you get new people coming in,they don't feel intimidated and
decide to go to some someoneelse to learn from or get their
information from. When you'rewriting as well remember to use
stories more than just kind oflike bullet bulleting out
benefits, okay? Because it'slike, okay, great are like what
(02:39):
they get, you know, so you don'twant to just make a laundry list
of like, okay, if you buy thisfrom me, you get five months of
this, or three types of that, oryou know, that kind of thing,
you want to actually introducethem to what you're doing with
some stories and how it's goingto help and what they're going
to get out of it. Yes, you dowant to be very clear as to what
(03:03):
they get. But don't make that bethe sole focus, like on your
sales page or your email, whenyou're trying to explain to them
what they are getting. And whybecause you want to make it
crystal clear paint that pictureof why they need what you have,
and how it's going to transformtheir life, their business, what
have you, or how it's going tokind of like, fulfill the goal
(03:27):
that they're looking to achieve.
So definitely, you know, youwant to be clear about what
they're getting. But don't makethat just the sole focus of what
you're what you're talking aboutor how you deliver it. You want
to save copywriting examples forinspiration. So I'll do this
like all, you know, go throughmy inbox, my email inbox, and if
I see email subject lines thatcatch my attention, I'll save
(03:51):
them, I have this little filewhere I will copy and paste
them. And it's like not to copythem. But to use them for
inspiration because they'llremind me Oh, yeah, I have
something similar that happenedto me, I can talk about that.
You know, so could be emailsubject lines, it could be
headlines for articles, it couldbe an excerpt from an article or
(04:13):
a blog post that reminds you ofsomething or you like the way
that they phrased something,save them so that you can kind
of go through and use them forinspiration when you need it.
When you're creating headlinesor email subject lines, right,
multiple ones, like I know somepeople that write 30 to 40
before they land on the headlineor the email subject line that
(04:36):
they're going to use. So that'swhy I give like 10 email subject
lines every month on to mymembership and I actually give
them bonus ones during Novemberfor Black Friday. In it's more
than they're going to needespecially if they are a member
for a few months.
Because then there have tons ofemail subject lines, but that's
(04:58):
great because you can kind ofget coal through those and see
which which ones are best.
Because typically the firstemail subject line or the first
headline, it's not going to beyour best, maybe it is. But most
of the times it's not. But onceyou kind of like get going, you
know, you'll you'll kind of likesee the next few that you write
that like, oh yeah, that'sexactly what I want to say. So,
(05:18):
don't always just go off thefirst thing you write, write, at
least, you know, 1015, somepeople go as far as 30, to get
the one that really works. Ialso recommend a free range of
writing. And for me free rangewriting is just just writing,
you can just sit down and juststart typing or grab your
(05:39):
favorite pen or pencil and justgo to town. And you can write
out of your usual genre. So youdon't have if you're a writer
that usually writes about acertain topic, or a certain
industry or niche or focus, youdon't have to write about those.
This is for fun, you can writeabout whatever you want. Because
it's a it's really an exercise.
(06:02):
So that you can prime thatwriting muscle and explore other
writing types, fiction,nonfiction, you know, whatever
it is, and you're going to belike, thinking this is weird,
but like write withoutintention. And I'm usually like,
write with intention, know whatyou're gonna write about, know
your goal. But in this case,write without intention, just
start writing, just go and itreally is going to, you know,
(06:25):
and kind of increase your skilllevel with your writing when you
do that. And then you want tobe, you're gonna want to rewrite
other people's copy forpractice, okay, this isn't
stealing other people's copy.
But if there's something thatyou like, or if it's, you know,
they write about a similartopic, but you have different
thoughts on it, then you cankind of like riff off of it
(06:45):
right and rewrite it and itdoesn't even ever have to see
the light of day, it could justbe for practice to kind of get
your skill level up. And thenlastly, it's, you know, it's a
good idea to recycle your ownwriting, okay, this could be I
know, people who send the sameexact email every year. And no
one's like, wait a second, likeone year ago, I remember, you
(07:07):
know, reading this email,because, you know, not everybody
reads every email, if it's ahigh performing one, people get
something out of it. So they'llsend the same one, they might
tweak it a little bit to fit thetone and what's going on. But,
but yeah, there you if you,especially if you have tons of
content. If you're writing yourlist every single week, if you
are, you'd have a podcastepisode every week, different
(07:29):
things that's ton of content,that you can slice and dice in
different ways. You can also goback and update or tweak what
you've created. Right? So if youwrote an article a year ago, and
you know, a lot of it stillapplies to what's going on
today. But maybe it needs a fewtweaks, go back and tweak it and
then you can republish it andstart promoting it over again,
(07:50):
just, you know, make it your ifit's the current times in the
current events, right. So justdon't think that you create a
piece of content and then youkind of just leave it, you're
like, Well, I published it, Ipromoted it moving on, because,
you know, you can definitelyreuse that in so many different
ways. So that's just a fewcopywriting tips. I thought I
(08:12):
would pop in here and share withyou guys. Let me know what
copywriting tips you have,because maybe I'll include it on
a future episode. And if youwant help with your copywriting,
especially email focus or tohone your copywriting skills,
head on over to muscle creativecomm slash email ally that is my
monthly membership where you gettemplates and video trainings
(08:36):
every single month. Alright,I'll see you guys next week.
Thanks for tuning into the SmallBusiness Big mindset podcast. To
keep the fun going. Check outour Facebook group start and
scale an online business Foreven more free trainings and
resources from fellowentrepreneurs. If you haven't
already, head on over to musclecreative calm and click
subscribe to join our email listfor weekly updates. And if
(08:57):
you've enjoyed this podcastepisode, check us out on your
favorite podcast platform tofollow us and give us a review.
As always be authentic, bring aninsane amount of value and keep
crushing it
Welcome to the Small Business Big mindset
podcast, where we dive intotactical strategies to grow your
business. And to make an impacton this world. A huge part of
success is keeping your mindsetand vision on track. So this is
a major part of our process. Andthis podcast, let's do this.
Hey, Erin here, welcome to theSmall Business Big mindset
(00:24):
podcast. This week, I'm going togo over a few copywriting tips
that you can considerimplementing into your own
copywriting strategy and thetactics that you adopt when next
time you sit down to write. Sothe first one is to not
duplicate the same word multipletimes, especially if you're
researching and writing about acertain subjects. You know, it's
(00:46):
easy to you know, use that sameword because it's worked so
well. And it describes whatyou're talking about and really
kind of hits the point home,however, you know, you'll lose
the person because then they'llstart to instead of paying
attention to what you'rewriting, they'll start
realizing, okay, they have usedthe word critical or like
(01:08):
concept, like 10 times in thethis paragraph. So there's tools
that can check for this. Socheck out Episode 84, where I
give you 10, free free resourcesto help you with your
copywriting. And there's somefree tools in there that could
scan your copy and let you know,if you're using the same word
too many times and that sort ofthing. Another tip is to use
(01:31):
simple and short words. Okay, soit might sound counterintuitive,
but please don't use jargon orlingo, okay, because you might
think, Oh, this is going to makeme fat make me sound super
smart. And that, you know, I aman expert in this area, because
I'm using all these acronyms andjargon and everything. But
actually, you want to be veryclear in what you're writing.
(01:54):
You don't want to confuse orintimidate your reader because
they will go elsewhere for theirinformation. And of course,
there's a time and a place,maybe you know, your audience
and they're, they're, you know,they're very seasoned in that
area. And you know, if you're ifyou use these acronyms or
jargon, then they're going toget it immediately. But it's
(02:17):
just nice to not, you know, useit to heavily so that you when
you get new people coming in,they don't feel intimidated and
decide to go to some someoneelse to learn from or get their
information from. When you'rewriting as well remember to use
stories more than just kind oflike bullet bulleting out
benefits, okay? Because it'slike, okay, great are like what
(02:39):
they get, you know, so you don'twant to just make a laundry list
of like, okay, if you buy thisfrom me, you get five months of
this, or three types of that, oryou know, that kind of thing,
you want to actually introducethem to what you're doing with
some stories and how it's goingto help and what they're going
to get out of it. Yes, you dowant to be very clear as to what
(03:03):
they get. But don't make that bethe sole focus, like on your
sales page or your email, whenyou're trying to explain to them
what they are getting. And whybecause you want to make it
crystal clear paint that pictureof why they need what you have,
and how it's going to transformtheir life, their business, what
have you, or how it's going tokind of like, fulfill the goal
(03:27):
that they're looking to achieve.
So definitely, you know, youwant to be clear about what
they're getting. But don't makethat just the sole focus of what
you're what you're talking aboutor how you deliver it. You want
to save copywriting examples forinspiration. So I'll do this
like all, you know, go throughmy inbox, my email inbox, and if
I see email subject lines thatcatch my attention, I'll save
(03:51):
them, I have this little filewhere I will copy and paste
them. And it's like not to copythem. But to use them for
inspiration because they'llremind me Oh, yeah, I have
something similar that happenedto me, I can talk about that.
You know, so could be emailsubject lines, it could be
headlines for articles, it couldbe an excerpt from an article or
(04:13):
a blog post that reminds you ofsomething or you like the way
that they phrased something,save them so that you can kind
of go through and use them forinspiration when you need it.
When you're creating headlinesor email subject lines, right,
multiple ones, like I know somepeople that write 30 to 40
before they land on the headlineor the email subject line that
(04:36):
they're going to use. So that'swhy I give like 10 email subject
lines every month on to mymembership and I actually give
them bonus ones during Novemberfor Black Friday. In it's more
than they're going to needespecially if they are a member
for a few months.
Because then there have tons ofemail subject lines, but that's
(04:58):
great because you can kind ofget coal through those and see
which which ones are best.
Because typically the firstemail subject line or the first
headline, it's not going to beyour best, maybe it is. But most
of the times it's not. But onceyou kind of like get going, you
know, you'll you'll kind of likesee the next few that you write
that like, oh yeah, that'sexactly what I want to say. So,
(05:18):
don't always just go off thefirst thing you write, write, at
least, you know, 1015, somepeople go as far as 30, to get
the one that really works. Ialso recommend a free range of
writing. And for me free rangewriting is just just writing,
you can just sit down and juststart typing or grab your
(05:39):
favorite pen or pencil and justgo to town. And you can write
out of your usual genre. So youdon't have if you're a writer
that usually writes about acertain topic, or a certain
industry or niche or focus, youdon't have to write about those.
This is for fun, you can writeabout whatever you want. Because
it's a it's really an exercise.
(06:02):
So that you can prime thatwriting muscle and explore other
writing types, fiction,nonfiction, you know, whatever
it is, and you're going to belike, thinking this is weird,
but like write withoutintention. And I'm usually like,
write with intention, know whatyou're gonna write about, know
your goal. But in this case,write without intention, just
start writing, just go and itreally is going to, you know,
(06:25):
and kind of increase your skilllevel with your writing when you
do that. And then you want tobe, you're gonna want to rewrite
other people's copy forpractice, okay, this isn't
stealing other people's copy.
But if there's something thatyou like, or if it's, you know,
they write about a similartopic, but you have different
thoughts on it, then you cankind of like riff off of it
(06:45):
right and rewrite it and itdoesn't even ever have to see
the light of day, it could justbe for practice to kind of get
your skill level up. And thenlastly, it's, you know, it's a
good idea to recycle your ownwriting, okay, this could be I
know, people who send the sameexact email every year. And no
one's like, wait a second, likeone year ago, I remember, you
(07:07):
know, reading this email,because, you know, not everybody
reads every email, if it's ahigh performing one, people get
something out of it. So they'llsend the same one, they might
tweak it a little bit to fit thetone and what's going on. But,
but yeah, there you if you,especially if you have tons of
content. If you're writing yourlist every single week, if you
are, you'd have a podcastepisode every week, different
(07:29):
things that's ton of content,that you can slice and dice in
different ways. You can also goback and update or tweak what
you've created. Right? So if youwrote an article a year ago, and
you know, a lot of it stillapplies to what's going on
today. But maybe it needs a fewtweaks, go back and tweak it and
then you can republish it andstart promoting it over again,
(07:50):
just, you know, make it your ifit's the current times in the
current events, right. So justdon't think that you create a
piece of content and then youkind of just leave it, you're
like, Well, I published it, Ipromoted it moving on, because,
you know, you can definitelyreuse that in so many different
ways. So that's just a fewcopywriting tips. I thought I
(08:12):
would pop in here and share withyou guys. Let me know what
copywriting tips you have,because maybe I'll include it on
a future episode. And if youwant help with your copywriting,
especially email focus or tohone your copywriting skills,
head on over to muscle creativecomm slash email ally that is my
monthly membership where you gettemplates and video trainings
(08:36):
every single month. Alright,I'll see you guys next week.
Thanks for tuning into the SmallBusiness Big mindset podcast. To
keep the fun going. Check outour Facebook group start and
scale an online business Foreven more free trainings and
resources from fellowentrepreneurs. If you haven't
already, head on over to musclecreative calm and click
subscribe to join our email listfor weekly updates. And if
(08:57):
you've enjoyed this podcastepisode, check us out on your
favorite podcast platform tofollow us and give us a review.
As always be authentic, bring aninsane amount of value and keep
crushing it
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