February 14, 2023 • 35 mins
So many entrepreneurs are, as I've heard Marie Forleo describe it, 'multi-passionate'. There's a school of thought out there that says as an entrepreneur you have to focus on one thing and one thing only.
I call BS.
Laura Scholes joins me on the show this week to explain how she launched another business from her core business. Some overlap between the two? Perhaps. But, she still started her second business essentially from scratch. Not knowing exactly how to manage two businesses at once, let alone launch it.
Listen in as she describes the exact steps she took to explore another one of her passions enough to turn it into a business.
Connect with Laura:
The 24-Hour Site
Story House Creative
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Erin Geiger (00:02):
Welcome to the Small Business Big mindset
podcast, where we dive intotactical strategies to grow your
business and make an impact onthis world. A huge part of
success is keeping your mindsetand vision on track. So this is
a major part of our process. Andthis podcast. Let's do this Hey,
(00:25):
everybody, welcome to the SmallBusiness Big mindset podcast. I
am so super excited to welcomemy friend Laura Scholes onto the
podcast. She is founder of the24 hour site and founder of her
own copywriting agency storyhouse creative welcome, Laura.
Unknown (00:44):
Thank you, Erin. It is a thrill to be here.
Erin Geiger (00:47):
I was like Laura and I go back a bit. And we
haven't seen each other via zoomand quite a while I think
earlier in 2022, you actuallygot to see each other in person.
So I'm just overjoyed to justeven get to see you virtually.
Yes. So let's just dive in.
Let's Can you tell us a littlebit about yourself, your
(01:12):
background and how you gotstarted?
Unknown (01:16):
Yeah, sure. So I started my career with words, as
a journalist, I was a journalismmajor, worked as a journalist,
nothing high stakes, I did a lotof editing, I edit a magazine
for lighting design when I livedin New York, and then I edited a
magazine for medical students.
And it was great. And then Imoved out. And then I went and
(01:40):
got my MFA, which is a Master ofFine Arts in fiction at
University of Montana, which wasalso great, wrote a book,
nothing happened. And then whenI moved to San Francisco,
journalism was 20,000, forjournalism was kind of bottoming
out, my expenses were up. And soI decided to start copywriting
(02:04):
and I just fell in love with it.
So I was bringing all of mystorytelling skills that I
developed as a journalist intobusiness writing, writing for
businesses, websites, and justloved it and built that built
that agency, keeping it verysmall, doing all my own stuff,
and, and then started the 24hour site, which is really just
(02:30):
to satisfy an itch of my own.
And some things I was seeing formy smaller clients, to help them
get great websites, beautifulSquarespace websites without
just having pulling their hairout over working with a
developer and hiring acopywriter and doing all the
things it was a one stop shop.
And I've been doing that for afew years now. And I absolutely
(02:53):
love it.
Erin Geiger (02:54):
That's awesome. I know, when you were telling me
about the 24 hours, I was like,That's genius, because it's
like, you know, there are a lotof these DIY kind of platforms
out there. But to get the look,the polished, unique look that
each business owner reallywants, I think it does take some
extra help or some extraexpertise in order to make
(03:16):
those, those tweaks and thosefundamental changes. So you
know, I know personally, youknow, I'll look at the, the, the
templates that they have, andthey're great. But then I look
at someone else's, you know,website, and I'm like, Ah, but
there's looks, you know, theyjust have this extra, you know,
value and so
Unknown (03:36):
totally, I think the thing that I found with my
clients, and again, the reason Ithey were copywriting clients,
so they, they had kind of anidea of what they wanted to say
on their website, and thathelped them with stuff. But then
they would be working with thedeveloper in wherever overseas
who was just kind of throwingcopy into a really basic
(03:59):
template and, and it just hurtmy soul to see copy that we've
crafted. So carefully just putkind of willy nilly No, in a
website not making any sense. Solike I said, it's a little bit
selfish on my part. But thenit's turned into something
really great too. And what Irealized too, is most my core,
(04:21):
the people that I'm going after,in my business are solopreneurs
people maybe who had beenworking in the corporate world
and have gone out on their owneither by choice or by
necessity, and on theprofessional side of things. So
they don't need a site with amillion razzle dazzle elements.
(04:42):
They just need something thatlooks beautiful and clean and
probably looks a lot better thanthe sites that their competitors
have. And I just knew that thatdidn't take a million dollars or
months and months. We could doit pretty quickly and get them
something really great. And thenBill But from there of course if
needed, but just to get theirsite live quickly was just such
(05:04):
a relief for people who were,who are really knew that they
couldn't really run theirbusiness until they had a
website to direct people to.
Erin Geiger (05:12):
Yeah, no, it's so super value valuable and you
launched 24 hour site you launchthat out. Have you started story
house creative? First correctand then
Unknown (05:24):
started? Yeah, I started story house creative.
Right in the housing meltdown,great recession 2007 2008 wasn't
the best time to start abusiness. So those first those
that first year was a little wastough. You know, I had a two
year old at the time, I thinkour kids are the same age. So
(05:47):
you might remember those darkdays
Erin Geiger (05:50):
in the trenches
Unknown (05:52):
with a kid in preschool that is just shockingly
expensive here in the Bay Areaanyway, but stuck it out. And it
was great. And it turned intosomething great. And then about
three years ago, when I feltlike I had my copywriting
agency, it was kind of justrepeat business, I have several
(06:14):
design firms I work with, andI'm the copywriter of record
kind of for their clients. So Idon't have to hustle a lot with
that business right now. But Imissed a little bit of the
hustle. So I said, oh, I'll juststart another business and get
that hustle by back. And, and ithas continued to be a hustle. A
fun one. But um, you know, everybusiness is, is it should be a
(06:39):
little bit of one, I think tomake it exciting.
Erin Geiger (06:42):
Yeah, no, I totally agreed. And this is great. I
want to kind of double down onthis. Because I think so many
entrepreneurs solopreneurs.
They, they go out and they theystart this one business. And
then sometimes they're like,Well, I started this business,
that's all that I can do, youknow? And it's just like, No,
no, you don't have to just dothe one. Or they do have ideas
like of like, oh, I would reallylove you know, to do this kind
(07:05):
of a business, whether or notit's related to what they
originally did. But they don'tknow how, you know, like, what
are the steps that they take? Socan you break that down for us a
little bit? Like how, what werethe first steps? Like how did
you kind of get started inlaunching this this other
business?
Unknown (07:23):
Yeah, I mean, that's a really good question. And I'm,
I'm kind of combing my memorybank, it. Erin, I really just
made it up. It wasn't strategic.
I just said, Oh, it was like oneof those lightbulb moments like,
oh, I want to do this. And I'min green. I didn't just slap it
up. But it was close to slappingit up. And I've obviously
(07:45):
evolved the evolved it overtime. But the important thing
for me because I tend to unlessI take action, I'll tend to
think about and analyze stuffforever. So I thought if I could
just get a couple, just decideon what I'm doing. Get a couple
of guinea pig clients. And justsee if it works. I mean, that
(08:10):
was the other big thing. Doesthis even work? In the first few
websites? I did it because we dowe start at 9am West Coast time.
And then by six or 7pm, the siteis live and launched. The first
one I did, I literally startedat 9am that day and was at
11:59pm that night. I mean, ittook a long time, I've learned
(08:32):
you know, I kind of startearlier and get some some
homework done beforehand. SoI've learned a lot. But my point
is like, you don't know what'sgoing to work until you do
something. And so I'm all forplanning and strategizing and
getting all of your ducks in arow. When you're starting a new
business. I think sometimes youjust have to put it out there,
(08:56):
see what the responses, give ita try and then iterate and
evolve until it becomessomething that really feels
solid. I think too, it helped alot that my business is adjacent
to my core, what was my corebusiness and still kind of is my
(09:18):
core copywriting business. I'musing the same skills, lots of
different skills, but there'skind of a core foundation that I
feel really confident in andsolid about. And it's a key
differentiator for for my newbusiness too. So I think that's
important not to say you can'tstart you know, if you're a web
designer and you want to start adog grooming business, not
(09:42):
saying you can't do that. Ittotally works. But I think it
helped ease my path because thetwo businesses were pretty
related. Or synergistic anyway.
Erin Geiger (09:57):
Yeah. So how did you Start out getting clients
for this this new business, too.
Unknown (10:05):
Yeah, I mean, that has been the trickiest part, I guess
it's kind of the trickiest partof any business. But because I'm
this is such a, it's it's reallyindividual. So it's not
companies. So it's like, I do awebsite for one person. And then
I need another person,typically. And I do everything
(10:28):
from psychologists, websites tolife coaches, to accountants,
doctors. It's a very broadcustomer base. And so I've had
trouble figuring out how toniche my marketing. But at the
beginning, which was yourquestion is, it was word of
(10:50):
mouth, and a lot of it is stillword of mouth. And I think a lot
of businesses operate that way.
You know, I did a few, like Isaid, guinea pig clients, than
they recommended me. And thenthose people recommended me. And
now it's a lot of word of mouth.
And I'm getting some workthrough posting on LinkedIn.
(11:10):
Instagram, not so much. I mean,everybody has to be there. But
my customer is more on LinkedInthan Instagram. Right now.
Anyway, so I've really beentrying to make sure I use that
platform for for marketing andjust getting myself out
Erin Geiger (11:28):
there. Yeah, I found LinkedIn to be a very
valuable resource, more so thanthe other social platforms to
especially as it's grown to bemore of a networking,
conversational social piece,rather than just kind of
slapping your resume up theretrying to find a job as it was
when it first launched. Right.
Unknown (11:50):
Oh, Billy, I mean, I think the other thing that's
important to note about LinkedInis that, you know, Instagram is
a different vibe, right? Like,you're kind of it's kind of
looser and more fun. And youkind of write, if you're writing
posts or kind of marketingyourself, it's a little bit
different voice, I find thatbringing that more business
(12:16):
casual voice from Instagram backinto LinkedIn with a post, like
basically copying my Instagramposts, maybe making a few tweaks
taking out some cursing orsomething. But that voice on
LinkedIn really gets people'sattention, whereas it's just de
rigueur on Instagram. So I thinkthat's a good tip for people is
(12:39):
kind of lighten up be morepersonal on LinkedIn, then you
might feel comfortable with itfirst. But it really does seem
to catch people's attention andmakes you stand out and in a way
that you wouldn't if you werejust being a little bit more dry
and buttoned up.
Erin Geiger (12:55):
Yeah, no, I agree.
It's about it best to beyourself and more organic for
sure. Rather than this, like,sterile robot corporate beak.
thing, right? And how do youmanage it? timewise right. So
let's say like a lot of our, youknow, listeners are
entrepreneurs. Some of themthey're, they're in different
stages of their career. But, youknow, let's say they want to
(13:20):
embark on a second or third or,you know, initiative, how do you
kind of manage multiplebusinesses at once?
Unknown (13:30):
This is the quest of my lifetime, Aaron, is to figure
out how to do this. I've heardand some people do box like time
box, like they only work ontheir side business or their
other business on certain daysand they work on other business
other days. I, my Protestantwork ethic roots will not let me
(13:57):
do that, like I may be overlyresponsive to my clients. And so
if I if a copywriting clientsays, oh, we need Oh, can you
make a change on this piece thatyou did, and that comes in on a
Tuesday, the day that I'msupposed to be working only on
24 Our site stuff, I don'tignore it, I do it. So there's a
lot of bleeding into each other.
That said, I think the biggestthe biggest lesson I've learned
(14:23):
is that business of buildingwhich the 20 of our site
business really needs more, as Isaid than my copywriting, like
blocking out time to build mybusiness. You know, send emails,
write posts, write emails, touchbase with previous clients.
booking time in my day for thatis super important. And then my
(14:47):
my theory is like, the more the24 hour site business becomes a
bigger part of my income split.
It will naturally evolve thatI'll say, Okay, well, I've got a
full 50% coming from websitesnow. I need to be putting a full
(15:07):
50% of my time into thatbusiness. And right now I'm at
about 7030, which is 70%,copywriting 30%. Websites, which
some getting closer, and I thinkthat will naturally force me to
do the splitting that I need todo on my time.
Erin Geiger (15:27):
Okay. Yeah, no, that makes sense. I think it is.
It's like, the bane ofeverybody's existence is like,
how do we manage our time witheverything that we have going on
in our lives? It's how do youmarket toward these two groups?
Like, do you have the one emaillist? Where you, you know, you
kind of like, talk about bothbusinesses, since they are
(15:49):
similarly related? Or do youprefer to keep them separate?
How do you manage that?
Unknown (15:54):
Yeah, that's a really good question. I separate them
out. Mainly, because, like Isaid earlier, my what my
copywriting business is, is isso kind of dialed with my design
firm clients that I'm not so I'mnot really having to, again,
(16:15):
quote unquote, market thatbusinesses much the any
marketing I do is really focusedon 24 hour site. So yeah, I
don't think I posted anything onLinkedIn from storyhouse
creative and in a gajillionyears. And I part of that is, is
because I'm building this otherbusiness. And part of it is also
(16:37):
I, I really think that I thinkpeople have a hard time. Buying
copywriting, like, a website islike a thing, if you understand
what it is you understand whatyou're getting. And copywriting
I think can be a little harderto, to delineate like, you can't
(17:01):
You're not selling an email oryou sell a website, writing. But
it's such a, it's such a bespokesell. Not just offering as a
service at X number of dollarsfor copywriting. It's every
proposal is unique, and everyclient has a different need. So
it's a little harder, I think,to market that rather than
(17:24):
packages, like I have with a 24hour site.
Erin Geiger (17:27):
Yeah, like a website is more tangible. And
it's like it can fit into apretty little box. Or it's like
copywriting little less a littleless. Yes. More gray lines and
blurred. That's for sure. So asyou've done this, you've
launched this new new ish, newERP business and you're managing
(17:48):
the two is there what have youlearned, right? Like any kind of
key learnings that you're like,Listen, guys, like do not do
this, or, you know, this islike, I did this. And I'm like
that as a lesson. Anything thatyou could share?
Unknown (18:03):
Yes, um, the biggest lesson I've learned that I will
always be learning is get helpwhen you need it, or even before
you think you need it. I'm soused to doing everything myself.
It's the way I've grown mybusiness. But it's also I'm sure
(18:25):
kept me from growing bigger. ButI am a control freak. And I like
doing everything. I mean, youprobably feel this way with
writing, too with copywritingtoo. Like, if it's not you, your
voice you're like, I just itdoesn't feel right to like, farm
things out to other writers likeI just I get really freaked out
(18:45):
about that. But what I'm notfreaked out about is learning
what tools my businesses need togrow and then hiring people to
do those things. Like I recentlygot on dubsado for the 24 hour
site business. It's it's a greatCRM tool that you can get but
(19:10):
similar to like somebody whodidn't know how to make a
website saying, Oh, great, I'lljust get Squarespace and make my
own website dubsado Oh, great.
I'll get dubsado And I'll havethis instantly amazing CRM tool.
But no, it takes a lot to setup. And I could have figured it
out. And I was kind ofinterested in figuring it out
because I kind of get nerdy onthat kind of thing. But I
quickly realized this is beyondthis is not what I think need to
(19:34):
be spending my time and money onmuch better to pay someone it'll
take them a lot less time thanit will pay the night would take
me at my hourly rate I would beit would cost me a lot of money.
So that has that has been aforce, a force thing because of
having to businesses I justcan't do everything by myself
(19:56):
anymore. And getting over that Ithink Like, especially if you
own your own business, it can bereally hard to welcome other
voices into your business. Otherexpertise is expertise I. And,
and, and you know, let peoplehelp you out. I mean, I also
have, this is maybe a littlewoowoo. But like, I do also have
(20:18):
this thing of where if you're,if you're making money, I do
think it's good to hire peopleand like get that money out into
the world, like, rather thanhoarding it and like figuring
dubsado out on myself and notseeing my family at dinner,
because I'm heads down. Letsomebody else hire somebody else
(20:41):
and make their life better bypaying them. And then like, it's
just kind of this ecosystem ofgood things that I think happen
because of that, too. Andgranted, you have to get to a
place in your business where youcan afford that. And I may be
speaking of privilege, but Ithink there's something to be
said to about like, make alittle investment, get that
(21:03):
money out there and watch itcome back to you. Because you
got a professional to dosomething that you didn't know
how to do. Yeah,
Erin Geiger (21:13):
no, I agree with that. Because then it gives you
more time for you to lend yourtime to your area of expertise.
And then you can farm out theothers. And I do love the
mindset of like, you know,you're allowing other people to
sharpen their skills andstrengthen their trade, you
know, by kind of farming it outto them. Yeah. And what do you
(21:35):
suggest for people when they'recoming to work with you? What,
what are your tips of like, whatshould they already know? Or
what should they be prepared todiscuss? They're like, Laura, I
need a website. You know, like,what, what are kind of the first
few things you kind of walk themthrough?
Unknown (21:52):
Yes, yes. I love this question. Because it is, it
isn't a problem I anticipated.
And but it's so important that Idid put on my website, like,
when you're ready to do a site?
Yeah. When I first asked him waslike, What are you selling?
Like? Like, literally, like,sometimes people need don't
(22:13):
realize how much they don't knowabout their own business yet.
Like, they haven't gotten theirpackages figured out, or I'm not
really sure I kind of want to dothis. And I kind of want to do
that. And like you're not readyfor a website. I mean, I can
help you. But I'm not a businessconsultant or a strategist. But
(22:33):
when you're ready to do yourwebsite, it's when you're you
have, here's, here's what I'moffering, here's how much it
costs. Here's what's included inthese different offerings. And
you know, maybe it's not anoffering based business, but
you, you need to come in knowingwho you are, what you've got to
(22:54):
offer, what makes it unique. Ido a brand questionnaire that
helps people figure kind of thenuances of that out. But you've
got to have your business kindof dialed i can't make a
business for you. I can justbring the business that you
created and make it beautifuland and make people want it on a
website.
Erin Geiger (23:12):
Yeah, no, that's a really smart because I think so
many people rush, they're like,oh, I have a business idea.
Let's do it. You know, it's theydon't they skip over the non
maybe not as fun parts, youknow, where it's like, Who is
this business for? Why shouldthey care? Like, what problem?
Am I solving? Like, you know? Orif it's not even a problem, like
(23:33):
how am I making people feelbetter? Or you know, or what,
whatever it may be, I think alot of people skip to like, I
need a logo and a website,you're like, Well, what, what do
you do?
Unknown (23:45):
Yeah, yeah, exactly.
And it's mean, I think that isone of the differences in my
businesses because I come fromcopywriting background. And I
mean, I'm gonna say brandstrategy. But as you know,
you're a copywriter, you know,that you can't execute
successfully on a copy projectuntil, you know, the value
proposition and who they'retalking to like. So I've had to
(24:06):
become kind of a semi expert inthat kind of strategy type
stuff. And so I do bring thatlens to website building,
because it just, it doesn't doanybody any good. It's a waste
of money. Actually, if you gointo hiring somebody to build a
website, and you haven't thoughtabout these things, you're going
(24:27):
to have kind of a dead site thatis not not making anybody do
anything. Pick up the phone,send you an email, it's going to
be kind of dead. So superimportant for my business and
for the people
Erin Geiger (24:43):
that I work with, ya know, for sure. And how do
you stay sane, like you have allthese different businesses you
have? You know, your MMA, likehow do you what do you do? Is
there anything? Some people havedaily routine, some people just,
you know, every quarter they dosomething like people meditate
workout, like, is theresomething that you kind of do
that kind of keeps you evenkeeled.
Unknown (25:03):
Oh, Aaron, if you only knew the list of things that I
do, I, I part of it is to keepme sane. Yes. And part of it is
just because I'm, again kind ofa nerd I listened to Andrew
Huberman podcast Peter, a TIAPodcast. I'm super into kind of
biohacking. That's probablygoing too far. I'm not I'm not
one of these dudes doing a lotof biohacking stuff. But like,
(25:27):
yeah, I meditate. Every morning,I do breathing exercises most
days, I always get out and runor do something outside in the
morning to kind of get my bodygoing. I'm definitely a morning
person. So that helps a lot. SoI get up at like 530 and get a
(25:51):
bunch done before I have to wakemy ever later sleeping teenager
to go to school. And that's keyit without that time. I because
I tend to just as soon as I wakeup open My Computer, what
happened overnight, what do Ineed to in it's, and it's ridic.
(26:12):
It just stresses me out all daylong if I start that way. So
I've developed these tools. Andone thing that I is my goal for
this year, not not a goal, butlike a practice that I'm
implementing this year isbecause of the pandemic. I've
always mostly always worked athome anyway. But I used to go to
(26:34):
coffee shops a lot more to workand kind of get out in the
world. And then the pandemickind of shut that down. And I'm,
I just realized over the holidaybreak that I need to get out in
the world more again, even ifit's only at a coffee shop, or I
live in Oakland, California,like take the train into the
city and work at a coffee shopthere just have a different
(26:55):
view. I just have had thistunnel vision for the past
couple of years. And you know,I'm a creative that's not I
don't think great for creative.
So my one of my practices thisyear is, is get out more, get
away from my computer more. Andkind of look around at the world
a little bit. I think it's gonnabe good for me.
Erin Geiger (27:18):
No, that is huge.
And quick shout out to Oakland.
I lived there for a number ofyears. Love, love love Oakland,
it's I think it's my favoritecity in the Bay Area. Yeah,
totally biased, because I livethere. Yeah, and so and I've
thought about doing the same.
It's like there's so many coolcoffee shops like I'm in. I'm
(27:38):
currently in Austin. So betweenAustin, Oakland, different areas
of the country. I mean, there'sso many cool spots, and then
it's also to your point earlier,then you're supporting local
businesses and kind of gettingthat out there, too. So I also
work from home and it can bepretty isolating. I do enjoy it.
But it's good to kind of likeget yourself out into the world.
And then that'll spark yourcreativity as you're saying to
(28:01):
you could shake up aconversation with someone or
overhear a conversation. Youknow, I hear you too. So what as
you look forward, what goals andlike vision do you have for your
your businesses, launching athird one maybe.
Unknown (28:24):
Like just, I just launched a new service last
week. So now there are threeways to work with me at the 20
of our site, you can get a fullwebsite that was my original
service, you can get a spruceup. So that's me going in and
getting one page of your sitereally dialed or something in
(28:44):
between which is like you needmore help than on one page. But
you don't need a whole new site.
So take about a half a day andgo in and kind of change out
crappy stock photography or giveyou some great new headlines,
maybe move some things around.
So the information architectureis working on the pages that
there's a ton I can do and in afew hours so so those are the
(29:09):
three services I'm going to bepromoting and selling this year
which is exciting. And in myvision, I mean, my vision for
how I live in the world is tostop to split my my income as I
said 50 And that means forcopywriting really pulling back
(29:34):
which will be hard but pullingback doing bigger clients longer
term projects not being involvedin kind of daily or weekly
deadlines which I have some now.
So kind of really stepping thatback and then having more
control over my 24 hour sitework so that as I get older, I
am older as I get even older.
(29:58):
I'll just have a little bit morecontrol over My time and not as
as beholden to, you know, dailyclient work. That's my ultimate
goal. So that looks like, youknow, a couple of days a week
doing copy, and then one or two,one day a week doing a website,
(30:19):
and then having a little bitmore free time. So, yeah, maybe
start another business or justkeep my head up looking out,
like we said earlier, gettinggetting more creative time.
Yeah, so
Erin Geiger (30:33):
kind of increasing the power you have over your day
and how your time is spent.
Sounds like so that's soundsbeautiful to me. Where, where
can people find you online? Andwhere? How can they work with
you?
Unknown (30:47):
Yeah, yeah. So 24 hour site is the 24 hour site.com.
Um, and then my copywritingagency is story house
creative.com. I don't know why Ipicked two of the longest URLs
and email addresses. But I thinkthat's how it works these days.
(31:10):
Everything's gone. But yeah,it's, it's a lot to write on a
form. They never my emails neverfit. When I'm filling out my
email on a form. It always goesdown the side. Yeah, so the 24
hour site.com and storyhousecreative.com.
Erin Geiger (31:26):
Perfect. We'll include links to those in the
show notes. And we always wrapup by asking this question,
which is if you could onlylisten to one music artist for
the rest of your life, who wouldit be?
Unknown (31:40):
Oh, my goodness. Um I'm gonna have to say Nick Drake. I
don't know if people know him.
He was an English singersongwriter.
I became. I was introduced tohim as probably anybody in
(32:04):
America who's not a completemusic nerd. He died a long time
ago. He's from the 70s, I guess.
Anyway, I was introduced to himin like 2000 When Volkswagen
used his song Pink Moon on acommercial. And I remember I was
living in Montana at the time atgrad school. And I remember just
stopping in my tracks like, whatwhat I still get chills thinking
(32:28):
about it. Like What song is thisand that I went down a deep
rabbit hole. And he's he's stillone of my favorites and just has
that. As I said, one of myfavorite genres is music is sad
boys singing. I just I just lovean emo dude. Singing songs. So
(32:50):
he's kind of the poster childfor that.
Erin Geiger (32:55):
I am right there with you, him Elliott Smith. I
mean, there's so many there'slike a long list. But I had the
same experience. I remember thatcommercial. In fact, I have
like, googled it multiple timesto, to rewatch it a moment
because I love it and and thatis how I was introduced to him
(33:16):
as well. And I was like, Who isthis? I need to know this person
immediately. And and then I alsobecame a fan and I actually had
that car. It was meant to beYeah, it was their cabrio. And
it was like their littleconvertible and I had
Unknown (33:35):
such a car so far. I've had I haven't made another
plugin, though. In a similarvein, since we have an affinity
for segway singing. There's aguy called Damien Rice. Do you
know him? I
Erin Geiger (33:47):
don't want to check it out.
Unknown (33:49):
I was living in New York and I went to this little
outside Music Festival down atSouth Street Seaport. And there
it was the middle of a workday.
And there were only like 30people there. And this guy got
on the stage with a celloplayer, a woman cello player.
And I again, I can still feel myreaction. I was like, Who is
(34:13):
this? Where are we? Why arepeople not freaking out? It was
the most amazing performance Ihad ever seen. And I've been to
a ton of shows. And he hasn't Ithink he only had maybe one or
two albums but look him up. Butoh, the name of album is oh,
just the letter. Oh, it'sDamian. Right. So So if our
(34:33):
listeners are as fond of EMOboys, go check out Damien Rice.
Erin Geiger (34:42):
That's good. I'm gonna do as soon as we can here.
That's an avid treat. Laura,thank you so much for taking the
time to chat today. I've had somuch fun.
Unknown (34:52):
I loved it. And it was so great to see you again.
Erin Geiger (34:55):
You too. All right.
Thanks, Laura. We'll talk to yousoon. Thanks for tuning in to
the Small Business Big mindsetpodcast. To keep the fun going
check out our Facebook groupstart and scale an online
business For even more freetrainings and resources from
fellow entrepreneurs. If youhaven't already, head on over to
muscle creative.com and clicksubscribe to join our email list
for weekly updates. And ifyou've enjoyed this podcast
(35:17):
episode, check us out on yourfavorite podcast platform to
follow us and give us a review.
As always be authentic bringinginsane amount of value and keep
crushing it
Welcome to the Small Business Big mindset
podcast, where we dive intotactical strategies to grow your
business and make an impact onthis world. A huge part of
success is keeping your mindsetand vision on track. So this is
a major part of our process. Andthis podcast. Let's do this Hey,
(00:25):
everybody, welcome to the SmallBusiness Big mindset podcast. I
am so super excited to welcomemy friend Laura Scholes onto the
podcast. She is founder of the24 hour site and founder of her
own copywriting agency storyhouse creative welcome, Laura.
Unknown (00:44):
Thank you, Erin. It is a thrill to be here.
Erin Geiger (00:47):
I was like Laura and I go back a bit. And we
haven't seen each other via zoomand quite a while I think
earlier in 2022, you actuallygot to see each other in person.
So I'm just overjoyed to justeven get to see you virtually.
Yes. So let's just dive in.
Let's Can you tell us a littlebit about yourself, your
(01:12):
background and how you gotstarted?
Unknown (01:16):
Yeah, sure. So I started my career with words, as
a journalist, I was a journalismmajor, worked as a journalist,
nothing high stakes, I did a lotof editing, I edit a magazine
for lighting design when I livedin New York, and then I edited a
magazine for medical students.
And it was great. And then Imoved out. And then I went and
(01:40):
got my MFA, which is a Master ofFine Arts in fiction at
University of Montana, which wasalso great, wrote a book,
nothing happened. And then whenI moved to San Francisco,
journalism was 20,000, forjournalism was kind of bottoming
out, my expenses were up. And soI decided to start copywriting
(02:04):
and I just fell in love with it.
So I was bringing all of mystorytelling skills that I
developed as a journalist intobusiness writing, writing for
businesses, websites, and justloved it and built that built
that agency, keeping it verysmall, doing all my own stuff,
and, and then started the 24hour site, which is really just
(02:30):
to satisfy an itch of my own.
And some things I was seeing formy smaller clients, to help them
get great websites, beautifulSquarespace websites without
just having pulling their hairout over working with a
developer and hiring acopywriter and doing all the
things it was a one stop shop.
And I've been doing that for afew years now. And I absolutely
(02:53):
love it.
Erin Geiger (02:54):
That's awesome. I know, when you were telling me
about the 24 hours, I was like,That's genius, because it's
like, you know, there are a lotof these DIY kind of platforms
out there. But to get the look,the polished, unique look that
each business owner reallywants, I think it does take some
extra help or some extraexpertise in order to make
(03:16):
those, those tweaks and thosefundamental changes. So you
know, I know personally, youknow, I'll look at the, the, the
templates that they have, andthey're great. But then I look
at someone else's, you know,website, and I'm like, Ah, but
there's looks, you know, theyjust have this extra, you know,
value and so
Unknown (03:36):
totally, I think the thing that I found with my
clients, and again, the reason Ithey were copywriting clients,
so they, they had kind of anidea of what they wanted to say
on their website, and thathelped them with stuff. But then
they would be working with thedeveloper in wherever overseas
who was just kind of throwingcopy into a really basic
(03:59):
template and, and it just hurtmy soul to see copy that we've
crafted. So carefully just putkind of willy nilly No, in a
website not making any sense. Solike I said, it's a little bit
selfish on my part. But thenit's turned into something
really great too. And what Irealized too, is most my core,
(04:21):
the people that I'm going after,in my business are solopreneurs
people maybe who had beenworking in the corporate world
and have gone out on their owneither by choice or by
necessity, and on theprofessional side of things. So
they don't need a site with amillion razzle dazzle elements.
(04:42):
They just need something thatlooks beautiful and clean and
probably looks a lot better thanthe sites that their competitors
have. And I just knew that thatdidn't take a million dollars or
months and months. We could doit pretty quickly and get them
something really great. And thenBill But from there of course if
needed, but just to get theirsite live quickly was just such
(05:04):
a relief for people who were,who are really knew that they
couldn't really run theirbusiness until they had a
website to direct people to.
Erin Geiger (05:12):
Yeah, no, it's so super value valuable and you
launched 24 hour site you launchthat out. Have you started story
house creative? First correctand then
Unknown (05:24):
started? Yeah, I started story house creative.
Right in the housing meltdown,great recession 2007 2008 wasn't
the best time to start abusiness. So those first those
that first year was a little wastough. You know, I had a two
year old at the time, I thinkour kids are the same age. So
(05:47):
you might remember those darkdays
Erin Geiger (05:50):
in the trenches
Unknown (05:52):
with a kid in preschool that is just shockingly
expensive here in the Bay Areaanyway, but stuck it out. And it
was great. And it turned intosomething great. And then about
three years ago, when I feltlike I had my copywriting
agency, it was kind of justrepeat business, I have several
(06:14):
design firms I work with, andI'm the copywriter of record
kind of for their clients. So Idon't have to hustle a lot with
that business right now. But Imissed a little bit of the
hustle. So I said, oh, I'll juststart another business and get
that hustle by back. And, and ithas continued to be a hustle. A
fun one. But um, you know, everybusiness is, is it should be a
(06:39):
little bit of one, I think tomake it exciting.
Erin Geiger (06:42):
Yeah, no, I totally agreed. And this is great. I
want to kind of double down onthis. Because I think so many
entrepreneurs solopreneurs.
They, they go out and they theystart this one business. And
then sometimes they're like,Well, I started this business,
that's all that I can do, youknow? And it's just like, No,
no, you don't have to just dothe one. Or they do have ideas
like of like, oh, I would reallylove you know, to do this kind
(07:05):
of a business, whether or notit's related to what they
originally did. But they don'tknow how, you know, like, what
are the steps that they take? Socan you break that down for us a
little bit? Like how, what werethe first steps? Like how did
you kind of get started inlaunching this this other
business?
Unknown (07:23):
Yeah, I mean, that's a really good question. And I'm,
I'm kind of combing my memorybank, it. Erin, I really just
made it up. It wasn't strategic.
I just said, Oh, it was like oneof those lightbulb moments like,
oh, I want to do this. And I'min green. I didn't just slap it
up. But it was close to slappingit up. And I've obviously
(07:45):
evolved the evolved it overtime. But the important thing
for me because I tend to unlessI take action, I'll tend to
think about and analyze stuffforever. So I thought if I could
just get a couple, just decideon what I'm doing. Get a couple
of guinea pig clients. And justsee if it works. I mean, that
(08:10):
was the other big thing. Doesthis even work? In the first few
websites? I did it because we dowe start at 9am West Coast time.
And then by six or 7pm, the siteis live and launched. The first
one I did, I literally startedat 9am that day and was at
11:59pm that night. I mean, ittook a long time, I've learned
(08:32):
you know, I kind of startearlier and get some some
homework done beforehand. SoI've learned a lot. But my point
is like, you don't know what'sgoing to work until you do
something. And so I'm all forplanning and strategizing and
getting all of your ducks in arow. When you're starting a new
business. I think sometimes youjust have to put it out there,
(08:56):
see what the responses, give ita try and then iterate and
evolve until it becomessomething that really feels
solid. I think too, it helped alot that my business is adjacent
to my core, what was my corebusiness and still kind of is my
(09:18):
core copywriting business. I'musing the same skills, lots of
different skills, but there'skind of a core foundation that I
feel really confident in andsolid about. And it's a key
differentiator for for my newbusiness too. So I think that's
important not to say you can'tstart you know, if you're a web
designer and you want to start adog grooming business, not
(09:42):
saying you can't do that. Ittotally works. But I think it
helped ease my path because thetwo businesses were pretty
related. Or synergistic anyway.
Erin Geiger (09:57):
Yeah. So how did you Start out getting clients
for this this new business, too.
Unknown (10:05):
Yeah, I mean, that has been the trickiest part, I guess
it's kind of the trickiest partof any business. But because I'm
this is such a, it's it's reallyindividual. So it's not
companies. So it's like, I do awebsite for one person. And then
I need another person,typically. And I do everything
(10:28):
from psychologists, websites tolife coaches, to accountants,
doctors. It's a very broadcustomer base. And so I've had
trouble figuring out how toniche my marketing. But at the
beginning, which was yourquestion is, it was word of
(10:50):
mouth, and a lot of it is stillword of mouth. And I think a lot
of businesses operate that way.
You know, I did a few, like Isaid, guinea pig clients, than
they recommended me. And thenthose people recommended me. And
now it's a lot of word of mouth.
And I'm getting some workthrough posting on LinkedIn.
(11:10):
Instagram, not so much. I mean,everybody has to be there. But
my customer is more on LinkedInthan Instagram. Right now.
Anyway, so I've really beentrying to make sure I use that
platform for for marketing andjust getting myself out
Erin Geiger (11:28):
there. Yeah, I found LinkedIn to be a very
valuable resource, more so thanthe other social platforms to
especially as it's grown to bemore of a networking,
conversational social piece,rather than just kind of
slapping your resume up theretrying to find a job as it was
when it first launched. Right.
Unknown (11:50):
Oh, Billy, I mean, I think the other thing that's
important to note about LinkedInis that, you know, Instagram is
a different vibe, right? Like,you're kind of it's kind of
looser and more fun. And youkind of write, if you're writing
posts or kind of marketingyourself, it's a little bit
different voice, I find thatbringing that more business
(12:16):
casual voice from Instagram backinto LinkedIn with a post, like
basically copying my Instagramposts, maybe making a few tweaks
taking out some cursing orsomething. But that voice on
LinkedIn really gets people'sattention, whereas it's just de
rigueur on Instagram. So I thinkthat's a good tip for people is
(12:39):
kind of lighten up be morepersonal on LinkedIn, then you
might feel comfortable with itfirst. But it really does seem
to catch people's attention andmakes you stand out and in a way
that you wouldn't if you werejust being a little bit more dry
and buttoned up.
Erin Geiger (12:55):
Yeah, no, I agree.
It's about it best to beyourself and more organic for
sure. Rather than this, like,sterile robot corporate beak.
thing, right? And how do youmanage it? timewise right. So
let's say like a lot of our, youknow, listeners are
entrepreneurs. Some of themthey're, they're in different
stages of their career. But, youknow, let's say they want to
(13:20):
embark on a second or third or,you know, initiative, how do you
kind of manage multiplebusinesses at once?
Unknown (13:30):
This is the quest of my lifetime, Aaron, is to figure
out how to do this. I've heardand some people do box like time
box, like they only work ontheir side business or their
other business on certain daysand they work on other business
other days. I, my Protestantwork ethic roots will not let me
(13:57):
do that, like I may be overlyresponsive to my clients. And so
if I if a copywriting clientsays, oh, we need Oh, can you
make a change on this piece thatyou did, and that comes in on a
Tuesday, the day that I'msupposed to be working only on
24 Our site stuff, I don'tignore it, I do it. So there's a
lot of bleeding into each other.
That said, I think the biggestthe biggest lesson I've learned
(14:23):
is that business of buildingwhich the 20 of our site
business really needs more, as Isaid than my copywriting, like
blocking out time to build mybusiness. You know, send emails,
write posts, write emails, touchbase with previous clients.
booking time in my day for thatis super important. And then my
(14:47):
my theory is like, the more the24 hour site business becomes a
bigger part of my income split.
It will naturally evolve thatI'll say, Okay, well, I've got a
full 50% coming from websitesnow. I need to be putting a full
(15:07):
50% of my time into thatbusiness. And right now I'm at
about 7030, which is 70%,copywriting 30%. Websites, which
some getting closer, and I thinkthat will naturally force me to
do the splitting that I need todo on my time.
Erin Geiger (15:27):
Okay. Yeah, no, that makes sense. I think it is.
It's like, the bane ofeverybody's existence is like,
how do we manage our time witheverything that we have going on
in our lives? It's how do youmarket toward these two groups?
Like, do you have the one emaillist? Where you, you know, you
kind of like, talk about bothbusinesses, since they are
(15:49):
similarly related? Or do youprefer to keep them separate?
How do you manage that?
Unknown (15:54):
Yeah, that's a really good question. I separate them
out. Mainly, because, like Isaid earlier, my what my
copywriting business is, is isso kind of dialed with my design
firm clients that I'm not so I'mnot really having to, again,
(16:15):
quote unquote, market thatbusinesses much the any
marketing I do is really focusedon 24 hour site. So yeah, I
don't think I posted anything onLinkedIn from storyhouse
creative and in a gajillionyears. And I part of that is, is
because I'm building this otherbusiness. And part of it is also
(16:37):
I, I really think that I thinkpeople have a hard time. Buying
copywriting, like, a website islike a thing, if you understand
what it is you understand whatyou're getting. And copywriting
I think can be a little harderto, to delineate like, you can't
(17:01):
You're not selling an email oryou sell a website, writing. But
it's such a, it's such a bespokesell. Not just offering as a
service at X number of dollarsfor copywriting. It's every
proposal is unique, and everyclient has a different need. So
it's a little harder, I think,to market that rather than
(17:24):
packages, like I have with a 24hour site.
Erin Geiger (17:27):
Yeah, like a website is more tangible. And
it's like it can fit into apretty little box. Or it's like
copywriting little less a littleless. Yes. More gray lines and
blurred. That's for sure. So asyou've done this, you've
launched this new new ish, newERP business and you're managing
(17:48):
the two is there what have youlearned, right? Like any kind of
key learnings that you're like,Listen, guys, like do not do
this, or, you know, this islike, I did this. And I'm like
that as a lesson. Anything thatyou could share?
Unknown (18:03):
Yes, um, the biggest lesson I've learned that I will
always be learning is get helpwhen you need it, or even before
you think you need it. I'm soused to doing everything myself.
It's the way I've grown mybusiness. But it's also I'm sure
(18:25):
kept me from growing bigger. ButI am a control freak. And I like
doing everything. I mean, youprobably feel this way with
writing, too with copywritingtoo. Like, if it's not you, your
voice you're like, I just itdoesn't feel right to like, farm
things out to other writers likeI just I get really freaked out
(18:45):
about that. But what I'm notfreaked out about is learning
what tools my businesses need togrow and then hiring people to
do those things. Like I recentlygot on dubsado for the 24 hour
site business. It's it's a greatCRM tool that you can get but
(19:10):
similar to like somebody whodidn't know how to make a
website saying, Oh, great, I'lljust get Squarespace and make my
own website dubsado Oh, great.
I'll get dubsado And I'll havethis instantly amazing CRM tool.
But no, it takes a lot to setup. And I could have figured it
out. And I was kind ofinterested in figuring it out
because I kind of get nerdy onthat kind of thing. But I
quickly realized this is beyondthis is not what I think need to
(19:34):
be spending my time and money onmuch better to pay someone it'll
take them a lot less time thanit will pay the night would take
me at my hourly rate I would beit would cost me a lot of money.
So that has that has been aforce, a force thing because of
having to businesses I justcan't do everything by myself
(19:56):
anymore. And getting over that Ithink Like, especially if you
own your own business, it can bereally hard to welcome other
voices into your business. Otherexpertise is expertise I. And,
and, and you know, let peoplehelp you out. I mean, I also
have, this is maybe a littlewoowoo. But like, I do also have
(20:18):
this thing of where if you're,if you're making money, I do
think it's good to hire peopleand like get that money out into
the world, like, rather thanhoarding it and like figuring
dubsado out on myself and notseeing my family at dinner,
because I'm heads down. Letsomebody else hire somebody else
(20:41):
and make their life better bypaying them. And then like, it's
just kind of this ecosystem ofgood things that I think happen
because of that, too. Andgranted, you have to get to a
place in your business where youcan afford that. And I may be
speaking of privilege, but Ithink there's something to be
said to about like, make alittle investment, get that
(21:03):
money out there and watch itcome back to you. Because you
got a professional to dosomething that you didn't know
how to do. Yeah,
Erin Geiger (21:13):
no, I agree with that. Because then it gives you
more time for you to lend yourtime to your area of expertise.
And then you can farm out theothers. And I do love the
mindset of like, you know,you're allowing other people to
sharpen their skills andstrengthen their trade, you
know, by kind of farming it outto them. Yeah. And what do you
(21:35):
suggest for people when they'recoming to work with you? What,
what are your tips of like, whatshould they already know? Or
what should they be prepared todiscuss? They're like, Laura, I
need a website. You know, like,what, what are kind of the first
few things you kind of walk themthrough?
Unknown (21:52):
Yes, yes. I love this question. Because it is, it
isn't a problem I anticipated.
And but it's so important that Idid put on my website, like,
when you're ready to do a site?
Yeah. When I first asked him waslike, What are you selling?
Like? Like, literally, like,sometimes people need don't
(22:13):
realize how much they don't knowabout their own business yet.
Like, they haven't gotten theirpackages figured out, or I'm not
really sure I kind of want to dothis. And I kind of want to do
that. And like you're not readyfor a website. I mean, I can
help you. But I'm not a businessconsultant or a strategist. But
(22:33):
when you're ready to do yourwebsite, it's when you're you
have, here's, here's what I'moffering, here's how much it
costs. Here's what's included inthese different offerings. And
you know, maybe it's not anoffering based business, but
you, you need to come in knowingwho you are, what you've got to
(22:54):
offer, what makes it unique. Ido a brand questionnaire that
helps people figure kind of thenuances of that out. But you've
got to have your business kindof dialed i can't make a
business for you. I can justbring the business that you
created and make it beautifuland and make people want it on a
website.
Erin Geiger (23:12):
Yeah, no, that's a really smart because I think so
many people rush, they're like,oh, I have a business idea.
Let's do it. You know, it's theydon't they skip over the non
maybe not as fun parts, youknow, where it's like, Who is
this business for? Why shouldthey care? Like, what problem?
Am I solving? Like, you know? Orif it's not even a problem, like
(23:33):
how am I making people feelbetter? Or you know, or what,
whatever it may be, I think alot of people skip to like, I
need a logo and a website,you're like, Well, what, what do
you do?
Unknown (23:45):
Yeah, yeah, exactly.
And it's mean, I think that isone of the differences in my
businesses because I come fromcopywriting background. And I
mean, I'm gonna say brandstrategy. But as you know,
you're a copywriter, you know,that you can't execute
successfully on a copy projectuntil, you know, the value
proposition and who they'retalking to like. So I've had to
(24:06):
become kind of a semi expert inthat kind of strategy type
stuff. And so I do bring thatlens to website building,
because it just, it doesn't doanybody any good. It's a waste
of money. Actually, if you gointo hiring somebody to build a
website, and you haven't thoughtabout these things, you're going
(24:27):
to have kind of a dead site thatis not not making anybody do
anything. Pick up the phone,send you an email, it's going to
be kind of dead. So superimportant for my business and
for the people
Erin Geiger (24:43):
that I work with, ya know, for sure. And how do
you stay sane, like you have allthese different businesses you
have? You know, your MMA, likehow do you what do you do? Is
there anything? Some people havedaily routine, some people just,
you know, every quarter they dosomething like people meditate
workout, like, is theresomething that you kind of do
that kind of keeps you evenkeeled.
Unknown (25:03):
Oh, Aaron, if you only knew the list of things that I
do, I, I part of it is to keepme sane. Yes. And part of it is
just because I'm, again kind ofa nerd I listened to Andrew
Huberman podcast Peter, a TIAPodcast. I'm super into kind of
biohacking. That's probablygoing too far. I'm not I'm not
one of these dudes doing a lotof biohacking stuff. But like,
(25:27):
yeah, I meditate. Every morning,I do breathing exercises most
days, I always get out and runor do something outside in the
morning to kind of get my bodygoing. I'm definitely a morning
person. So that helps a lot. SoI get up at like 530 and get a
(25:51):
bunch done before I have to wakemy ever later sleeping teenager
to go to school. And that's keyit without that time. I because
I tend to just as soon as I wakeup open My Computer, what
happened overnight, what do Ineed to in it's, and it's ridic.
(26:12):
It just stresses me out all daylong if I start that way. So
I've developed these tools. Andone thing that I is my goal for
this year, not not a goal, butlike a practice that I'm
implementing this year isbecause of the pandemic. I've
always mostly always worked athome anyway. But I used to go to
(26:34):
coffee shops a lot more to workand kind of get out in the
world. And then the pandemickind of shut that down. And I'm,
I just realized over the holidaybreak that I need to get out in
the world more again, even ifit's only at a coffee shop, or I
live in Oakland, California,like take the train into the
city and work at a coffee shopthere just have a different
(26:55):
view. I just have had thistunnel vision for the past
couple of years. And you know,I'm a creative that's not I
don't think great for creative.
So my one of my practices thisyear is, is get out more, get
away from my computer more. Andkind of look around at the world
a little bit. I think it's gonnabe good for me.
Erin Geiger (27:18):
No, that is huge.
And quick shout out to Oakland.
I lived there for a number ofyears. Love, love love Oakland,
it's I think it's my favoritecity in the Bay Area. Yeah,
totally biased, because I livethere. Yeah, and so and I've
thought about doing the same.
It's like there's so many coolcoffee shops like I'm in. I'm
(27:38):
currently in Austin. So betweenAustin, Oakland, different areas
of the country. I mean, there'sso many cool spots, and then
it's also to your point earlier,then you're supporting local
businesses and kind of gettingthat out there, too. So I also
work from home and it can bepretty isolating. I do enjoy it.
But it's good to kind of likeget yourself out into the world.
And then that'll spark yourcreativity as you're saying to
(28:01):
you could shake up aconversation with someone or
overhear a conversation. Youknow, I hear you too. So what as
you look forward, what goals andlike vision do you have for your
your businesses, launching athird one maybe.
Unknown (28:24):
Like just, I just launched a new service last
week. So now there are threeways to work with me at the 20
of our site, you can get a fullwebsite that was my original
service, you can get a spruceup. So that's me going in and
getting one page of your sitereally dialed or something in
(28:44):
between which is like you needmore help than on one page. But
you don't need a whole new site.
So take about a half a day andgo in and kind of change out
crappy stock photography or giveyou some great new headlines,
maybe move some things around.
So the information architectureis working on the pages that
there's a ton I can do and in afew hours so so those are the
(29:09):
three services I'm going to bepromoting and selling this year
which is exciting. And in myvision, I mean, my vision for
how I live in the world is tostop to split my my income as I
said 50 And that means forcopywriting really pulling back
(29:34):
which will be hard but pullingback doing bigger clients longer
term projects not being involvedin kind of daily or weekly
deadlines which I have some now.
So kind of really stepping thatback and then having more
control over my 24 hour sitework so that as I get older, I
am older as I get even older.
(29:58):
I'll just have a little bit morecontrol over My time and not as
as beholden to, you know, dailyclient work. That's my ultimate
goal. So that looks like, youknow, a couple of days a week
doing copy, and then one or two,one day a week doing a website,
(30:19):
and then having a little bitmore free time. So, yeah, maybe
start another business or justkeep my head up looking out,
like we said earlier, gettinggetting more creative time.
Yeah, so
Erin Geiger (30:33):
kind of increasing the power you have over your day
and how your time is spent.
Sounds like so that's soundsbeautiful to me. Where, where
can people find you online? Andwhere? How can they work with
you?
Unknown (30:47):
Yeah, yeah. So 24 hour site is the 24 hour site.com.
Um, and then my copywritingagency is story house
creative.com. I don't know why Ipicked two of the longest URLs
and email addresses. But I thinkthat's how it works these days.
(31:10):
Everything's gone. But yeah,it's, it's a lot to write on a
form. They never my emails neverfit. When I'm filling out my
email on a form. It always goesdown the side. Yeah, so the 24
hour site.com and storyhousecreative.com.
Erin Geiger (31:26):
Perfect. We'll include links to those in the
show notes. And we always wrapup by asking this question,
which is if you could onlylisten to one music artist for
the rest of your life, who wouldit be?
Unknown (31:40):
Oh, my goodness. Um I'm gonna have to say Nick Drake. I
don't know if people know him.
He was an English singersongwriter.
I became. I was introduced tohim as probably anybody in
(32:04):
America who's not a completemusic nerd. He died a long time
ago. He's from the 70s, I guess.
Anyway, I was introduced to himin like 2000 When Volkswagen
used his song Pink Moon on acommercial. And I remember I was
living in Montana at the time atgrad school. And I remember just
stopping in my tracks like, whatwhat I still get chills thinking
(32:28):
about it. Like What song is thisand that I went down a deep
rabbit hole. And he's he's stillone of my favorites and just has
that. As I said, one of myfavorite genres is music is sad
boys singing. I just I just lovean emo dude. Singing songs. So
(32:50):
he's kind of the poster childfor that.
Erin Geiger (32:55):
I am right there with you, him Elliott Smith. I
mean, there's so many there'slike a long list. But I had the
same experience. I remember thatcommercial. In fact, I have
like, googled it multiple timesto, to rewatch it a moment
because I love it and and thatis how I was introduced to him
(33:16):
as well. And I was like, Who isthis? I need to know this person
immediately. And and then I alsobecame a fan and I actually had
that car. It was meant to beYeah, it was their cabrio. And
it was like their littleconvertible and I had
Unknown (33:35):
such a car so far. I've had I haven't made another
plugin, though. In a similarvein, since we have an affinity
for segway singing. There's aguy called Damien Rice. Do you
know him? I
Erin Geiger (33:47):
don't want to check it out.
Unknown (33:49):
I was living in New York and I went to this little
outside Music Festival down atSouth Street Seaport. And there
it was the middle of a workday.
And there were only like 30people there. And this guy got
on the stage with a celloplayer, a woman cello player.
And I again, I can still feel myreaction. I was like, Who is
(34:13):
this? Where are we? Why arepeople not freaking out? It was
the most amazing performance Ihad ever seen. And I've been to
a ton of shows. And he hasn't Ithink he only had maybe one or
two albums but look him up. Butoh, the name of album is oh,
just the letter. Oh, it'sDamian. Right. So So if our
(34:33):
listeners are as fond of EMOboys, go check out Damien Rice.
Erin Geiger (34:42):
That's good. I'm gonna do as soon as we can here.
That's an avid treat. Laura,thank you so much for taking the
time to chat today. I've had somuch fun.
Unknown (34:52):
I loved it. And it was so great to see you again.
Erin Geiger (34:55):
You too. All right.
Thanks, Laura. We'll talk to yousoon. Thanks for tuning in to
the Small Business Big mindsetpodcast. To keep the fun going
check out our Facebook groupstart and scale an online
business For even more freetrainings and resources from
fellow entrepreneurs. If youhaven't already, head on over to
muscle creative.com and clicksubscribe to join our email list
for weekly updates. And ifyou've enjoyed this podcast
(35:17):
episode, check us out on yourfavorite podcast platform to
follow us and give us a review.
As always be authentic bringinginsane amount of value and keep
crushing it
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