April 25, 2023 • 10 mins
Episode #99! Wow. When I first started this podcast I just wanted to connect entrepreneurs so we could inspire and learn from each other. What a journey it's been.
As we catapult to episode #100, I thought I'd highlight the top 5 episodes so far (by downloads), introduce what's next with the podcast...and let you know who the special guest for episode #100 is (hint - she's a celeb in the copywriting world and about to launch her first book...sure to be a NY Times Best Seller).
Top 5 episodes so far:
- The 4 Critical Steps to Starting a Business
- 10 Free Resources for Copywriting
- Six Ways to Set Boundaries for Business Growth
- Here's My Exact Email Writing Process
- How to Create Super Clickable CTA
What's next for the podcast? CLOVER. I'm beyond excited for this series.
Who's my special guest for episode #100? I'll give you a hint. She met one of her business partners at Crunch Fitness in NY...back in the Crunch Fitness heyday.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Erin Geiger (00:02):
Welcome to the Small Business Big mindset
podcast, where we dive intotactical strategies to grow your
business and make an impact onthis world. A huge part of
success is keeping your mindsetand vision on track. So this is
a major part of our process. Andthis podcast. Let's do this
(00:26):
Hello, and welcome to a veryspecial episode of the small
business being mindset Podcast,episode number in 99. We are one
way, one episode away from our100th episode of this show, I'm
so super excited and grateful. Iwanted to take this episode to
take a look back at how thisshow started. Look at some of
(00:52):
the the top 10 episodes thatwe've had, highlight some of our
guests and let you know what ourspecial 100th episode will cover
as well as a new show directionthat's coming after that 100th
episode. Okay, so let's getstarted. I started this podcast
in March of 2020. Okay, I hadthis itch, I was like, I really
(01:17):
want to have a podcast I want toI want to talk to other
entrepreneurs. We live inAustin. I was like, This is
great. My husband Joey, he's,you know, he's a musician as
well. He has like a studio andour house. I think this is
perfect. Like I can do thecontent. He can do the produce
the producing aspect of it. LikeI said, we're in Austin, we're
surrounded by amazingentrepreneurs, this amazing
(01:39):
community, we can have peoplecome to our in home studio and
chat with us. It's gonna beamazing, right? This was like in
January, February of 2020. Okay,so we're prepping, and we're
gonna record some of our firstones in March. And then we all
know what happened. The entireworld when topsy turvy with the
(01:59):
COVID 19 pandemic, so no longercould we have guests come to our
home. That was a huge vision ofthis podcast. And that just
wasn't going to happen. So wehad to shift right? That word
became so popular in that year,right, we had to shift. So we
looked at a few differentsolutions, like virtual
solutions, and we did land onZoom. And actually, it was a
(02:23):
blessing in disguise, because Ihave been able to discuss
entrepreneurship, with businessowners around the globe, as far
away as Australia. And it's justbeen incredible to be able to
connect with people regardlessof the where they are, you know,
Australia, the UK, the US, itdoesn't matter, right? So that's
been so so super exciting. Soamazing shift, and we never went
(02:46):
back to the in person thing. Wemight still try that out. Again,
have some special special guestsin house. But so far the virtual
thing has been going reallywell. We started out like I
said, March of 2020. Mygoodness, our first guest was
Melanie, right from Melanieright photography and she
(03:08):
chatted to us about jumping froma traditional career to being an
entrepreneur, entrepreneur andstarting her business. We talked
to wade Lombard, who founded asquare cow movers and how it was
just like going gangbusters. Andthen that was like really was
bringing a business back fromthe brink. They were you know,
they were just like, hey, we'relooking at their numbers that
(03:29):
were falling. They're like, whatare we doing and, and they had
kind of had to rebuild theirtheir business. We even talked
to Madison Citaro, who was a kidprinter and a TV personality,
right? She was on the FoodNetwork and the shoe is just a
doll that was amazing. Talkingto her. We talked about people,
you know, managing gyms, right?
There was a pandemic, realestate, right, like hair
(03:52):
stylists, like all of thesepeople that were you know, had
these Booming Businesses and howdo they how do they keep it
going during the pandemic, whatwas what was creative and the
way that they kept their theirbusinesses going? Right. So
we've talked to so many peopleand all facets of life,
different scales of growth, adifferent, you know, places
(04:13):
within their entrepreneurshipjourney, entrepreneurial
journey. It's been great. Andthen you've had a lot of
trainings from myself, as welllike finding your niche. Top
business lessons learned thatthat in that year in 2020. It's
been just an incredible,incredible ride. So over the top
five episodes of all time sofar. Number five, has been how
(04:36):
to create super clickable callto action. So you guys are like
tell me how I get people toclick on what I want them to do.
Number four with my exact emailwriting process again, you're
like, tell me exactly what youdo. And let me give it a try.
Number three was six ways to setboundaries for business. growth.
(04:58):
And I think that also stemmedout of the COVID 19 pandemic as
well, right because all of asudden we're all at home. Like
work life is starting to likemeld with personal life like
what is happening, so boundarieshad to be set. So that was
another top episode number two,or 10 for re resources for
copywriting. I like free help asmuch as the next person. So that
(05:21):
one is a really popular episodenumber one by far. And this is
by downloads or by streams,right? The four critical steps
to starting a business that wasa tough one for you guys. And
these episodes run the gamutsome of them were within our
first year some of them wereafter so it's really really
(05:42):
interesting to see. Episodenumber 100 I am so excited for
you for the for you guys to seethis. Okay, this is going to be
in early May. It's going to beour 100th episode. Oh my gosh.
Laura Bell gray is with us.
Laura is like my my my mywriting mentor. She's become a
(06:03):
dear friend. She's incredible.
If you have not heard of heryet. I don't know how Google her
Laura Bell Gray. I'm talkingshrimp is her is her company.
Amazing. She's actually about tocome out with her first book
called tough titties. That comesout in June. She's incredible.
So she's just one of the topcopywriters in the industry. So
(06:27):
do tune in to episode number100. I'm looking at the
calendar. Now. I believe thatwill come out on May 2 On
Tuesday, May 2. So tune intothat. After episode number 100.
Deciding we might take go have alittle break in between and
start back up. Or maybe I'lljust keep on going. I'm not
(06:50):
sure. But we are doing a bit ofa content shift. Starting with
episode relate Episode One 100fits this as well. But
definitely starting with episodenumber 101 is I'm kind of
shifting I'm doing a women andliterally Women in Leadership
Series. And I'm calling itclover, C L O V as in Victor er
(07:10):
clover, like the little greenplant, right? I'm of Irish
descent. So I love clovers,you'll you'll see them around
different things that I have.
And you might have heard thephrase in clover, so to be in
clover, it means you'reprosperous, you're living well.
(07:31):
Okay, so this content series isgoing to be centered around
women in senior leadership, it'sgoing to be a platform for women
to share their stories of howthey've reached their current
level of greatness. However,that is personally defined for
them with tangible insights thatthe listener can then take
action on, if so inspired. Soreally, the audience for this is
(07:55):
going to be ambitious people,men or women, right, looking to
achieve the next step towardtheir greater career goals.
Maybe you've been stuck inmiddle management, or you're
wondering how the heck tofinally move up to senior
leadership. Maybe you're juststarting out, but you have
dreams to have a seat at thatgolden C suite table. Or it
could be that you've achievedthat coveted chief in front of
(08:17):
your title. and I are looking atoptions ahead of you. Hearing
from accomplished women could bethe key for you to break through
and identify that missing piecehas been blocking you from
moving forward, it's going to bea great opportunity to learn
from each other while we'renavigating senior leadership
with the complex challenges thatcome along with this, especially
(08:38):
achieving these as a woman. So Iencourage you to tune in to this
special content series. Forwomen. It's about women in
leadership, named clover, I amso excited to launch it, you're
gonna you're gonna be reallyamazed at this group of women.
So that's going to come afterepisode number 100. I'm still
TBD and when when I'm going tolaunch this series, but I don't
(09:01):
know if I can really hold outmuch longer. So thank you from
the bottom of my heart forsticking around for this. Oh my
gosh 99 episodes soon clothingand on episode number 100. You
don't know what it means to me.
It's just incredible to have youalong for the ride in this
community that we've built. Sothank you so so much. And I will
see you next week for episodenumber 100 And then our special
(09:23):
content series about women inleadership called Clover after
that, I'll see you then. Thanksfor tuning into the Small
Business Big mindset podcast. Tokeep the fun going. Check out
our Facebook group start andscale an online business For
even more free trainings andresources from fellow
entrepreneurs. If you haven'talready, head on over to muscle
creative.com and click subscribeto join our email list for
(09:46):
weekly updates. And if you'veenjoyed this podcast episode,
check us out on your favoritepodcast platform to follow us
and give us a review. As alwaysbe authentic bringing insane
amount of value and keepcrushing it
Welcome to the Small Business Big mindset
podcast, where we dive intotactical strategies to grow your
business and make an impact onthis world. A huge part of
success is keeping your mindsetand vision on track. So this is
a major part of our process. Andthis podcast. Let's do this
(00:26):
Hello, and welcome to a veryspecial episode of the small
business being mindset Podcast,episode number in 99. We are one
way, one episode away from our100th episode of this show, I'm
so super excited and grateful. Iwanted to take this episode to
take a look back at how thisshow started. Look at some of
(00:52):
the the top 10 episodes thatwe've had, highlight some of our
guests and let you know what ourspecial 100th episode will cover
as well as a new show directionthat's coming after that 100th
episode. Okay, so let's getstarted. I started this podcast
in March of 2020. Okay, I hadthis itch, I was like, I really
(01:17):
want to have a podcast I want toI want to talk to other
entrepreneurs. We live inAustin. I was like, This is
great. My husband Joey, he's,you know, he's a musician as
well. He has like a studio andour house. I think this is
perfect. Like I can do thecontent. He can do the produce
the producing aspect of it. LikeI said, we're in Austin, we're
surrounded by amazingentrepreneurs, this amazing
(01:39):
community, we can have peoplecome to our in home studio and
chat with us. It's gonna beamazing, right? This was like in
January, February of 2020. Okay,so we're prepping, and we're
gonna record some of our firstones in March. And then we all
know what happened. The entireworld when topsy turvy with the
(01:59):
COVID 19 pandemic, so no longercould we have guests come to our
home. That was a huge vision ofthis podcast. And that just
wasn't going to happen. So wehad to shift right? That word
became so popular in that year,right, we had to shift. So we
looked at a few differentsolutions, like virtual
solutions, and we did land onZoom. And actually, it was a
(02:23):
blessing in disguise, because Ihave been able to discuss
entrepreneurship, with businessowners around the globe, as far
away as Australia. And it's justbeen incredible to be able to
connect with people regardlessof the where they are, you know,
Australia, the UK, the US, itdoesn't matter, right? So that's
been so so super exciting. Soamazing shift, and we never went
(02:46):
back to the in person thing. Wemight still try that out. Again,
have some special special guestsin house. But so far the virtual
thing has been going reallywell. We started out like I
said, March of 2020. Mygoodness, our first guest was
Melanie, right from Melanieright photography and she
(03:08):
chatted to us about jumping froma traditional career to being an
entrepreneur, entrepreneur andstarting her business. We talked
to wade Lombard, who founded asquare cow movers and how it was
just like going gangbusters. Andthen that was like really was
bringing a business back fromthe brink. They were you know,
they were just like, hey, we'relooking at their numbers that
(03:29):
were falling. They're like, whatare we doing and, and they had
kind of had to rebuild theirtheir business. We even talked
to Madison Citaro, who was a kidprinter and a TV personality,
right? She was on the FoodNetwork and the shoe is just a
doll that was amazing. Talkingto her. We talked about people,
you know, managing gyms, right?
There was a pandemic, realestate, right, like hair
(03:52):
stylists, like all of thesepeople that were you know, had
these Booming Businesses and howdo they how do they keep it
going during the pandemic, whatwas what was creative and the
way that they kept their theirbusinesses going? Right. So
we've talked to so many peopleand all facets of life,
different scales of growth, adifferent, you know, places
(04:13):
within their entrepreneurshipjourney, entrepreneurial
journey. It's been great. Andthen you've had a lot of
trainings from myself, as welllike finding your niche. Top
business lessons learned thatthat in that year in 2020. It's
been just an incredible,incredible ride. So over the top
five episodes of all time sofar. Number five, has been how
(04:36):
to create super clickable callto action. So you guys are like
tell me how I get people toclick on what I want them to do.
Number four with my exact emailwriting process again, you're
like, tell me exactly what youdo. And let me give it a try.
Number three was six ways to setboundaries for business. growth.
(04:58):
And I think that also stemmedout of the COVID 19 pandemic as
well, right because all of asudden we're all at home. Like
work life is starting to likemeld with personal life like
what is happening, so boundarieshad to be set. So that was
another top episode number two,or 10 for re resources for
copywriting. I like free help asmuch as the next person. So that
(05:21):
one is a really popular episodenumber one by far. And this is
by downloads or by streams,right? The four critical steps
to starting a business that wasa tough one for you guys. And
these episodes run the gamutsome of them were within our
first year some of them wereafter so it's really really
(05:42):
interesting to see. Episodenumber 100 I am so excited for
you for the for you guys to seethis. Okay, this is going to be
in early May. It's going to beour 100th episode. Oh my gosh.
Laura Bell gray is with us.
Laura is like my my my mywriting mentor. She's become a
(06:03):
dear friend. She's incredible.
If you have not heard of heryet. I don't know how Google her
Laura Bell Gray. I'm talkingshrimp is her is her company.
Amazing. She's actually about tocome out with her first book
called tough titties. That comesout in June. She's incredible.
So she's just one of the topcopywriters in the industry. So
(06:27):
do tune in to episode number100. I'm looking at the
calendar. Now. I believe thatwill come out on May 2 On
Tuesday, May 2. So tune intothat. After episode number 100.
Deciding we might take go have alittle break in between and
start back up. Or maybe I'lljust keep on going. I'm not
(06:50):
sure. But we are doing a bit ofa content shift. Starting with
episode relate Episode One 100fits this as well. But
definitely starting with episodenumber 101 is I'm kind of
shifting I'm doing a women andliterally Women in Leadership
Series. And I'm calling itclover, C L O V as in Victor er
(07:10):
clover, like the little greenplant, right? I'm of Irish
descent. So I love clovers,you'll you'll see them around
different things that I have.
And you might have heard thephrase in clover, so to be in
clover, it means you'reprosperous, you're living well.
(07:31):
Okay, so this content series isgoing to be centered around
women in senior leadership, it'sgoing to be a platform for women
to share their stories of howthey've reached their current
level of greatness. However,that is personally defined for
them with tangible insights thatthe listener can then take
action on, if so inspired. Soreally, the audience for this is
(07:55):
going to be ambitious people,men or women, right, looking to
achieve the next step towardtheir greater career goals.
Maybe you've been stuck inmiddle management, or you're
wondering how the heck tofinally move up to senior
leadership. Maybe you're juststarting out, but you have
dreams to have a seat at thatgolden C suite table. Or it
could be that you've achievedthat coveted chief in front of
(08:17):
your title. and I are looking atoptions ahead of you. Hearing
from accomplished women could bethe key for you to break through
and identify that missing piecehas been blocking you from
moving forward, it's going to bea great opportunity to learn
from each other while we'renavigating senior leadership
with the complex challenges thatcome along with this, especially
(08:38):
achieving these as a woman. So Iencourage you to tune in to this
special content series. Forwomen. It's about women in
leadership, named clover, I amso excited to launch it, you're
gonna you're gonna be reallyamazed at this group of women.
So that's going to come afterepisode number 100. I'm still
TBD and when when I'm going tolaunch this series, but I don't
(09:01):
know if I can really hold outmuch longer. So thank you from
the bottom of my heart forsticking around for this. Oh my
gosh 99 episodes soon clothingand on episode number 100. You
don't know what it means to me.
It's just incredible to have youalong for the ride in this
community that we've built. Sothank you so so much. And I will
see you next week for episodenumber 100 And then our special
(09:23):
content series about women inleadership called Clover after
that, I'll see you then. Thanksfor tuning into the Small
Business Big mindset podcast. Tokeep the fun going. Check out
our Facebook group start andscale an online business For
even more free trainings andresources from fellow
entrepreneurs. If you haven'talready, head on over to muscle
creative.com and click subscribeto join our email list for
(09:46):
weekly updates. And if you'veenjoyed this podcast episode,
check us out on your favoritepodcast platform to follow us
and give us a review. As alwaysbe authentic bringing insane
amount of value and keepcrushing it
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