Small Business Big Visibility

Ready to start a business from home but not sure where to begin? In this episode, you'll learn six clear, practical steps to help you go from idea to income without getting stuck in busywork or overwhelm.

✅ See why competition is actually a good sign

✅ Learn how to validate your business idea before spending money

✅ Find out what customers really want and how to ask them

✅ Understand when it's time to register your business

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Think launching a business with no competition is the dream? Think again. In this episode, we explore why entering a crowded market might actually give you the best shot at success.

You'll learn how established industries offer proven demand, existing market research, and clearer messaging strategies. We also explain why trying to start something completely new can cost you more in time, money, and stress.

Plus, hear the story of...

Promoting your top-performing employees might seem like the obvious path to growth, but what if it's actually hurting your team? In this episode, we explore the hidden costs of moving people into management roles they’re not suited for.

You’ll learn why excelling in a task-based role doesn’t automatically translate to leadership success, and how forcing promotions can lead to frustration, stress, and breakdowns in team dynamics....

Many business owners believe that doing great work will automatically attract more customers through word of mouth. But if that were true, why do the biggest brands in the world still spend millions promoting themselves? In this video, we explore why relying only on referrals keeps your business stuck and what you can do instead.

Discover practical ways to supercharge word of mouth while building systems that actively get your busin...

Feeling trapped by the very business you built to give you freedom? You’re not alone. In this episode, we explore why so many small business owners end up working 12 to 16 hour days, with no time left for family, fun, or themselves.

Discover the hidden mindset that might be keeping you stuck and how a simple shift in thinking can start to unlock the freedom you were chasing in the first place. You'll hear real examples of entreprene...

After 260 episodes and a full year of daily podcasting, Jason Mackenzie reflects on the highs, the lessons, and the unexpected growth that came with showing up every single weekday. From staying consistent to finding his authentic voice, this milestone episode unpacks the personal and professional transformation behind the mic.

You’ll hear what worked, what didn’t, and how stepping away from scripts and embracing storytelling change...

Are you constantly grinding, doing everything yourself, and still feel like you're barely keeping your business afloat? You’re not alone. Many small business owners feel trapped between low prices and no help.

In this episode, we break down why you feel like you can’t raise prices or delegate, and how that belief is keeping you stuck. You’ll learn why your work feels irreplaceable, what’s really stopping you from hiring support, and...

Is the NFL strengthening its brand or risking long-term damage? In this episode, we dive into the controversy surrounding Bad Bunny's selection as the Super Bowl halftime performer and what it reveals about the NFL’s evolving branding strategy.

You'll hear how the league is trying to expand beyond its traditional, male-dominated U.S. audience by tapping into global music icons like Bad Bunny. We explore whether this bold...

What if the biggest threat to your team's success isn’t poor skills, but poor energy? In this video, we explore a powerful study that reveals how just one negative person can drag down an entire group’s performance by up to 40%.

You’ll learn how negativity spreads, how energy impacts team dynamics, and why leaders play a crucial role in setting the emotional tone. Discover practical insight on identifying toxic influences and ch...

Most people think small businesses fail because of money, sales, or bad strategy, but that’s only part of the story. In this episode, we explore the deeper, often overlooked reason why so many entrepreneurs shut down: they lose hope.

You’ll hear how emotional resilience, mindset, and the ability to keep going after setbacks are critical to long-term success. This video unpacks the internal battles business owners face and how shifti...

What if the biggest problem in your business… isn’t the real problem at all?

In this episode, we explore why many entrepreneurs and leaders waste time, money, and energy trying to fix surface-level issues while the root cause goes unchecked. You’ll hear a real-world example of a business owner who thought more space would solve everything, only to discover a deeper operational issue at play.

You’ll learn practical steps to shift out ...

What if the real competitive edge in business isn’t pricing or tech, but how you treat people? In this episode, we explore the three "Golden Rules" and why only one of them leads to lasting success.

Discover how treating others the way you want to be treated creates stronger customer relationships, builds trust, and fuels long-term growth. Learn how short-term, scarcity-driven strategies can backfire, and why businesses that lead wi...

Why do so many businesses lose customers, and what can you do differently? In this episode, we explore why relying on word of mouth and outdated methods leads to customer churn, and how to fix it.

You'll learn how treating business like a battlefield reveals a powerful truth: without the right systems, tools, and strategy, you're leaving your customers vulnerable to the competition. But it doesn't have to be that way.

Discover how se...

If your business feels like it’s hit a ceiling, this video will help you uncover why. Many entrepreneurs keep focusing on what’s already working, like sales, fulfillment, or networking, while ignoring the one area that’s truly holding them back.

Learn how to identify what stage your business is in, understand what to prioritize at each level, and see why neglecting your brand clarity can stall your growth. Discover how defining who ...

Behind the scenes of our thoughts, many of us are unknowingly running our own mental green screen. We edit out truths we’d rather not face and replace them with comfortable illusions. In this episode, we explore how this subconscious revisioning can distort reality and quietly sabotage your business, relationships, and customer experience.

Learn how these mental edits can create disconnects with customers, partners, and even yoursel...

In this episode of Small Business Big Visibility, Danielle McColloch shares her inspiring journey from retail worker to successful entrepreneur managing not one, but two growing businesses—all while raising four kids.

Danielle opens up about the real challenges of work-life balance, the power of saying no, and how she and her husband built a trusted window cleaning company from the ground up. She also dives into her passion proj...

AI can be a game changer, not a customer repellent. In this episode, we break down two major AI pitfalls that too many businesses are making right now. From impersonal bots that block human connection to chat tools that churn out generic, soulless responses, these mistakes are costing companies trust and credibility.

You'll hear real-world examples that highlight what not to do and learn why AI should support, not replace, human-to-...

Should you offer discounts or hold firm on your pricing? In this episode, we look at real business scenarios that reveal when discounting makes sense and when it can actually hurt your bottom line.

You'll hear the story of a home services company that offered a deep discount expecting future work, only to be undercut by a customer shopping for the lowest price. On the other hand, we explore a situation where offering a discount was ...

What if your customers think you can’t offer a service, but you actually can? In this video, discover how to turn common customer misconceptions into a powerful marketing edge.

You’ll learn why unspoken fears and doubts often hold people back from buying, and how addressing those concerns directly can instantly build trust and differentiate your brand. From cold-weather services like roofing and window washing to seasonal myths abou...