Small Business Big Visibility

Is your industry plagued by shady tactics, broken promises, or bad reputations? You’re not alone—and that’s exactly where your advantage lies.

In this episode, discover how negative market perceptions can actually become your greatest asset. Learn how to identify the pain points customers associate with your field—and how to flip those perceptions to build immediate trust and lasting loyalty.

From ghosting contractors to dishonest sa...

Business isn’t complicated — but if you’re stuck, there’s a good chance you’re fixing the wrong thing. In this episode, we unpack the Theory of Constraints and why identifying your one true bottleneck is the key to unlocking real growth.

Discover how a simple idea shared by Eileen Wilder — “Promote. Sell. Collect. Deliver.” — can reveal exactly where your business is breaking down. Whether it’s promotion, sales, fulfillment, or ...

In this powerful episode of Small Business. Big Visibility., we sit down with Phil Herrington—cold call master turned community connector—to uncover the strategy behind building a high-referral, relationship-driven business.

Phil shares how he moved from knocking on doors and dialing during dinner to creating over 5,000 one-to-one meetings, generating hundreds of warm referrals, and growing a business that's on track for 500 ref...

What if the most dangerous voice you'll ever hear... is the one inside your own head?

In this episode, we uncover the surprising truth about your thoughts — and why trusting every one of them could be holding you back. You’ll learn why you can’t predict your next thought, and how that realization can unlock a whole new level of mental freedom and clarity.

Most people lose the battle with self-doubt and fear before they even realize t...

Are you tired of feeling busy but never truly making progress? In this episode of the Small Business Big Visibility Podcast, we dive into the real reason why you’re stuck—and how to break free. Discover why checking emails and knocking out tasks isn't the same as moving your business forward, and learn the simple daily habits that will shift you from busy to truly productive.

You'll learn:

Why your brain resists doing the work that m...

Your brand isn’t just your logo, colors, or font choices — it’s your business’s personality. In this episode of Small Business Big Visibility, we dive into what a brand truly is and why it’s the foundation for building real, lasting customer trust.

Learn how your brand voice, tone, and consistency shape every customer interaction — and why protecting your brand identity is critical for growth. Discover how to avoid the common mistak...

Think a "free" vacation or dinner is really free? Think again.
In this episode, we pull back the curtain on the hidden costs behind "free" offers — and reveal how your time and attention are often the real price you’re paying.

Discover why marketers use free gifts to capture your focus, how distractions quietly steal your energy, and why guarding your time is the most important investment you can make.
If you're ready to stop trading ...

What do you get when you mix divine nudges, gut-level fear, and a relentless drive to serve? You get Sheli G—a CliftonStrengths coach, mindset mentor, clean comedian, and transformation catalyst for some of the world’s top entrepreneurs.

In this powerful episode of Small Business, Big Visibility, Sheli shares how facing her fears—like stepping onto a comedy stage—unlocked her deepest strengths and led her to coaching high-perfor...

What if the worst thing that’s ever happened to you… was actually the best thing that could’ve happened?

In this video, we explore how to shift your mindset and transform adversity into your greatest advantage. From a twisted TV exposé turned credibility booster, to life-changing lessons from Patch Adams and a football coach who recruits resilience—not just talent—this is your roadmap to flipping the script on setbacks.

You’ll learn:

...

Most small business owners are asking the wrong question when it comes to social media: “Which platform should I be on?” But the real issue runs deeper.

In this video, we break down the most common social media mistake entrepreneurs make—and how to fix it with a smarter, more strategic approach. You’ll learn how to stop chasing trends, avoid platform burnout, and focus on what actually moves the needle for your business.

Discover why...

What if the problem in your business isn’t strategy… but mindset?

If you feel like you’re constantly pivoting, restarting, or running in circles—this video is for you. Discover why so many entrepreneurs stay stuck, even when they work hard and try new tactics. It’s not because you’re failing. It’s because you’re caught in a loop—reacting to fear, chasing external fixes, and carrying the same patterns from one plan to the next.

In thi...

Are you saying yes to the wrong things in your business? It might be costing you more than you think.

In this video, we unpack the hidden danger of being a "yes-man"—taking on every client, every task, and every project out of fear or obligation. You'll learn how overcommitting leads to burnout, poor quality, and a business that feels more like a prison than a path to freedom.

Discover the moment everything changed, and how saying no...

Is your business in a planting phase, a harvest season, or somewhere in between?

In this episode of Small Business Big Visibility, we explore the natural cycles every business moves through—growth, rest, reflection, and scale. Using the powerful analogy of farming, you'll discover how to identify the season you're in and what that means for your strategy, mindset, and momentum.

Learn how to:

• Recognize the unique season of ...

You may be speaking the truth, but your audience still might not hear it the way you intended. In business, perception shapes communication.

This video explores why what you say and what others hear can be so different. Learn how customer beliefs and experiences influence your message, and why the truth alone is not always enough to connect.

You will find out why customers sometimes misinterpret your offers, what the perception gap i...

If you're doing all the right things—posting, promoting, even running ads—but your business still feels stuck, this episode is for you.

In this powerful breakdown, we unpack the four foundational pillars of your business: branding, marketing, advertising, and sales. Most business owners blur the lines between them—and that confusion leads to chaos, misalignment, and burnout.

You’ll learn:

• Why misalignment between these four areas ...

Are customers ghosting you even when your service is solid? You are not alone, and it is not because you lack skill or care. In this episode of Small Business Big Visibility, Jason McKenzie explains why so many service-based businesses struggle to stand out and how you can stop competing on price.

Learn the real reason your business feels invisible
Understand the difference between red ocean and blue ocean markets
Turn negative indust...

In this short but powerful episode, we explore how one simple decision—to show up—can open the door to unexpected opportunities. Hear a real-life story from a networking event that proves how just being present can change the course of your business and impact others in the process.

Learn how to push through those internal doubts, assess your mindset, and take action even when it feels hard. Whether you're feeling stuck, overwhelmed...

In this episode of Small Business, Big Visibility, we dive into a powerful conversation with Peter Holzer—software engineer turned consultant and LinkedIn voice in the tech and marketing space. Peter shares how he transitioned from running a custom software agency to helping others master strategic positioning and attract better-fit clients.

We also get real about the rise and reality of crypto and NFTs, with Peter offering thoughtf...

Ever walked out of a meeting thinking you nailed it—only to realize later you were totally off? You’re not alone.

In this episode, we explore how to eliminate miscommunication and build true clarity in high-stakes conversations. You'll learn three simple, powerful habits that help you listen deeper, stay present, and reflect back what really matters—so you don't just hear the other person, you understand them.

Whether you're negotiat...