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November 25, 2025 33 mins

Text Emily!

Words of appreciation, thanks, encouragement, and gratitude have been continuously shortened in today's fast-moving world:

"I Love You" has become "luv u"

"Thanks" has become "thx" or simply "tsm" and many are just double-tapping, dropping a "Congrats!" or "Love it," to the comment thread. 

Hearting it doesn't exactly cut it when it comes to showing GENUINE support for other small business owners. Showing up for them takes a little more time, intention, personalization, and thought. 

The result of genuine support? A massive tidal wave of a ripple effect changed lives and communities, and outcomes you can't even dream up! 

In this episode, I share why supporting fellow business owners and creators matters now more than ever and give you FOUR creative ways to show up beyond just saying thanks. 

  • Why small businesses matter for our communities 
  • Why small businesses need support now more than ever 
  • 4 Creative ways to show up for small businesses and creators
    • Examples of giving them a platform 
    • Examples of resharing their content 
    • How to write a specific, stunning Google Review or LinkedIn rec (+) 
    • Commenting, engaging, and actually showing up because you care 
  • A shoutout to some of those who've made my year impeccable 
  • And more! 

Links & Resources Mentioned: 

The New England Podcaster's Group 

The Creative Entrepreneur Podcast (Re-Air of my episode, "Four Questions to Ask Before Chasing Your Next Shiny Object)

Amy Bolduc's Instagram & Grounded in Maine Podcast

Barb David's Instagram & Small Business Sweet Spot Podcast

Kristy Ouellette's Instagram & Talk Travel to Me Podcast

Ande Lyons on Instagram & Don't Be Caged By Your Age Podcast

Megan Doughtery's State of Business Podcasting FREE Report

👉🏻 EXTENDED SHOW NOTES 

About Me & How to Work Together 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. 

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU. 

Email: emily@emilyaborn.com

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