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October 21, 2025 30 mins

Text Emily!

It seems no matter what you do (or don't do), someone, somewhere has something to say about it. 

You can't and will never make everyone happy. Certain people will never be happy no matter what you do, and you most certainly can't make everyone and yourself happy at the same time. 

In this episode, we discuss choosing the right strategy for YOUR life and business for your marketing, networking, boundaries, pricing, content and more! 

  • Showing up in a way you love 
  • Pricing yourself for sustainability and growth 
  • Setting reasonable boundaries and expectations around responsiveness 
  • Content and messaging that says it all... without saying too much! 
  • To niche or not to niche 
  • Growing your business your way 
  • Networking 
  • And more! 

Links & Resources Mentioned 

SBC Episode: Making Small Talk Bigger

Connect with me for a 90-minute Strategy Session! 

Connect with me!  

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. 

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU. 

Email: emily@emilyaborn.com

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