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December 16, 2025 26 mins

Text Emily!

Every year teaches us something. (well, probably a lot of somethings). 

This year's lessons changed my life and business from the inside out. It was a year of sneaky, quiet, LOUD lessons and hard truths that made me question everything and get clear and grounded on what matters most. 

In this special end-of-year episode, I'm sharing my 3 top lessons of the past year and how each changed my approach to business and life. 

  • How you do one thing is how you do everything. Deciding who you are and who you're becoming
  • Clear branding inspires confidence in who you are and who you're becoming 
  • No one person can be everything (including you)
  • And more! 

Resources & Links Mentioned

Karen Kenney's Episode #338: You Must Be What You Are

New England Podcaster's Group 

Ande's Don't Be Caged By Your Age Podcast

Jess Mercier's Branding Website & Instagram 

Small Business Casual Episode on Rebranding vs. Refreshing (with Lindsay Dreyer)

Danielle LaPorte's Quote on Branding: 

“Your brand is a gateway to your true work. You know you are here to do something – to create something or help others in some way. "

Don't Be a Stranger... Let's Connect!

I'm Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. 

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU. 

Email: emily@emilyaborn.com
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