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October 28, 2025 35 mins

Text Emily!

How do you know if a decision is good or bad? 

Can a good decision have a bad outcome? Can a bad decision have a good one? 

In this episode, we’re going to turn over this concept of what makes a good decision good and a bad decision bad AND I’ll give you some curated tips on making BETTER decisions, no matter how great or small! 

  • What a Taoist parable can teach us about the decisions we make 
  • Distinguishing quality decision-making from outcomes 
  • 4 Things that make a good decision good 
  • How you feel about your decision matters
  • 5 Ways to make your next good decision, better
  • The field of possibility
  • The 2-way door framework 
  • Shipping it 
  • Indecision is still a decision 
  • And more! 

👉🏻 EXTENDED SHOW NOTES FOR LINKS & Resources Mentioned 

Mark Graban's "My Favorite Mistake" podcast episode, featuring yours truly 

Make a good decision and connect with ME: 

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more. 

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU. 

Email: emily@emilyaborn.com

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